It’s Saturday evening at San Diego Comic Con and that can only mean one thing – Marvel has commandeered the infamous Hall H and proceeded to drop new trailers on the world and exclusive footage for some of their most anticipated superhero movies – though they’ve said the exclusive footage won’t be released online. Delay to exclusive SDCC footage notwithstanding, with movies such as Doctor Strange, Thor: Ragnarok, and Guardians of the Galaxy Vol. 2 slated to hit theaters within the next year, Marvel still seems poised to have a stellar showing.

Since becoming their own studio in 2008, Marvel has released thirteen movies under their own name, without having to license their brand to studios such as Fox (X-Men, Fantastic Four) and Sony (Spider-Man). However, both studios are currently working together with Marvel to bring certain characters (namely the Kree and Spider-Man) back into their fold.

Regardless of which studio is producing the movie, television show or video game, the one constant between all those properties has been the appearance of the famed Marvel Studios logo. Every comic book movie fan (even those who aren’t fans of the comic book publisher) are familiar with the bright red corporate logo, spinning and twisting while iconic pages from various comics are overlaid on the letters. Now, as Phase 3 begins (and Phase 4 in the works) in the Marvel Cinematic Universe, a brand new logo has been revealed by Marvel Studios, which swaps out the comic pages for moving images from each of their thirteen movies. Take a look:

Just about every major player in the MCU has a cameo in this newly updated logo (which was essentially eight years in the making) including: Tony Stark/Iron Man, The Hulk, Thor, Ant-Man, Black Panther, Black Widow, Loki, Falcon, Star Lord, Scarlet Witch, and of course, Captain America. There are also brief glimpses of fan favorites Hawkeye and The Vision. It’s entirely possible, that as more films and characters are added to the Marvel cinematic library, the logo could be modified to include those properties as well.

In the past, the Marvel Studios logo was modified to include images from whatever property it proceeded, but only time will tell if the same process will be applied to this new logo for their upcoming movies. With Doctor Strange opening in a matter of months (for which a new trailer has arrived) viewers won’t have to wait long to find out, though the new logo is probably not what is drawing viewers to the theater.

Doctor Strange opens November 4, 2016; Guardians of the Galaxy Vol. 2 – May 5, 2017; Spider-Man: Homecoming – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel– March 8, 2019;Avengers: Infinity War Part 2– May 3, 2019; and as-yet untitled Marvel movies on July 12, 2019, and on May 1, July 10, and November 6 in 2020.

Source: Marvel