Marvel Applying for ‘Guardians of the Galaxy’ Trademarks – In Preparation for Film?

Published 3 years ago by

Marvels Guardians of the Galaxy Movie Marvel Applying for Guardians of the Galaxy Trademarks   In Preparation for Film?

We’ve long speculated about how “Phase 2″ of the Marvel Movie Universe will take form, with the popular theory being that films like Iron Man 3 and Captain America 2 will continue the superhero drama on Earth, while films like Thor 2 will explore events in the Marvel cosmic universe. Part of the reasoning behind that speculation has been the longtime rumor that Marvel’s Guardians of the Galaxy would be getting their own film – and today, that rumor is taking another step closer to being truth.

Marvel has apparently filed various trademark applications for its Guardians of the Galaxy brand; Bleeding Cool states that everything from, ” jewelery to beverages to furniture  to cosmetics” has been covered in the applications, which span numerous international classes and also cover the usual merchandising materials (toys, video games, food, retails services, etc).

This step is a standard practice for Marvel: since the movie branch of the company got started, merchandising has been secured lock-step with the rollout of their various films. While this is pretty much true of any studio looking to launch a franchise, in the case of Marvel Studios, the legal pre-work may also be a tip of the hat in regards to the studio’s often secretive plans.

Right now there are still open spots in the 2014 Marvel movie slate. We know that Captain America 2 will arrive in April of that year, but there has been much debate over what other film(s) will be unveiled. So far, the most likely (and speculated) possibilities have been Edgar Wrights gestating Ant-Man movie; the long-rumored Black Panther movie, and, of course, Guardians of the Galaxy.

Guardians of the Galaxy Movie Marvel Applying for Guardians of the Galaxy Trademarks   In Preparation for Film?

For those who don’t know: GotG is a Marvel Comics team that dates all the way back to 1969. The story follows a look into the 31st Century at a team of eclectic alien beings who (as their team name would suggest) defend the cosmos against evil threats. The series was relaunched in 2008, with an updated team roster and an origin story that revolved around interplanetary policeman Star-Lord (pictured above, in the funky helmet) forming a team of intergalactic beings who will proactively eliminate cosmic threats before they become threats. That team includes a battle-hardened raccoon, a telepathic dog, a couple of green-skinned warriors, among others.

A Guardians of the Galaxy movie would be an exciting departure for Marvel Studios – a film that would plunge us headlong into Star Wars-style sci-fi territory. While it would be a hard sell as, say, a companion piece to Iron Man or The Avengers, there’s still time for some of the upcoming films – looking at you, Thor 2 - to lay the groundwork for other galactic settings and beings to be implemented into the MMU in a smooth, organic way. In any event, the marketing dept. would have to learn some new tricks, if a Guardians of the Galaxy movie is truly what Marvel has in the cards.

With DC/Warner Bros. going down some radically different routes with their superhero films – see Barry Sonnenfeld’s Metal Men movie, or the rumored Suicide Squad movie – it would also behoove Marvel Studios to change up the formula a bit, and offer audiences some more variety.

We’ll keep you updated on any Guardians of the Galaxy updates; look for some official word on Marvel’s film plans during Comic-Con 2012 in a few weeks.

Source: Bleeding Cool

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  1. I for one am cautiously excited, being a big GotG fan and having a massive crush on the dealiest woman in the galaxy (Gamora)!

    I think the big challenge with a GotG movie is to make the characters/situations feel relateable to audiences. I’m curious about how they will try to make this work.

  2. I guess Marvel Studios has to gamble and put something else out there, this team or it’s characters were not popular back when I was collecting so I don’t know how well a film version will do. One thing is certain though, most of these titles/characters are only being considered because Marvel does not own the rights to half of it’s more popular properties at this point. Maybe they are trying to flood the market and hope the other studios keep losing money on their versions of Marvel characters.

  3. @mongoose
    my example hasn’t played out before? are you stupid?
    star was – phantom menace
    spider-man 3
    x-men 3
    batman 3 (the first joel schumacher one, same for batman & robin)

    thats four well known examples from just the superhero/fantasy genre of films that came after films that defeated skeptical views, and then ended up disappointing fans who were expecting more successful skeptic-defeating. need i give more?

    • wow, you felt the need to make an entire new post about this? Well then I guess we have to refute your claim I suppose…..

      Here is your criteria:

      1) studio takes a risk
      2) internet naysayers say that they will fail
      3) they are proved wrong
      4) studio takes UNNECESSARY risks
      5) internet folks ‘believe’ in the studio and say that they proved us wrong before, they’ll do it again
      6) they don’t. the UNNECESSARY risk bombs…

      Spider-Man 3
      X-Men 3
      Batman 3

      First off, no one said the originals would fail and since they are all sequels to sequels, it’s hardly an “unnecessary” risk since the first 2 in all three examples did well. More like a slam dunk that a 3rd installment was no risk at all.

      Star Wars 1-3

      This one comes closer and makes it further down the list but still fails at point #4 (plus there was no internet back in the 70′s ;) ). We ALWAYS knew Lucas planned on going back and making these so it was not an unnecessary risk, it WAS going to happen. We did however believe he would do a great job but regardless of what we think of the first 3 movies, they didn’t “bomb”. Phantom Menace grossed 506 million (over 4x its budget), Attack of the Clones grossed 649 mil (over 5x its budget with a huge opening weekend) and Revenge of the Sith grossed 848 mil (over SEVEN times it’s budget and also a huge opener)

      Seems to be if Menace was a “bomb”, no one should have gone to see it and the sequels shouldn’t have been MORE successful.

      So yes, I’m still waiting for you to come up with something that actually matches your criteria.

      And you seem to be new here so I’m going to politely point out that calling me “stupid” is not appropriate here. This site has two very simple rules posted above the text posting area; Rules: No profanity or personal attacks.

      Don’t like my comments? Fine, but you an post your opinion without insulting anyone.

  4. i’ve been a fan since i was a kid with Jim Valentino’s original run….

    i hope the rumors are true and its a combination of the two teams…its the only way to keep the fan boys mostly happy and would show classiness towards the original creators of the guardians

    if the rumored script is true im glad they come from the future as i think that has more room for a great script. i think newer fans can forgive marvel for having Rocket racoon come from the future if he’s in the movie