[UPDATE: The Wolverine trailer will not be attached to The Hobbit. Read on for more details.]
It’s a no-brainer for studios to attach trailers for their upcoming tentpole releases to next month’s biggest release (nay, one of the year’s biggest releases), The Hobbit: An Unexpected Journey. Surprisingly, though, we’re now hearing that Paramount’s trailer for Star Trek Into Darkness WON’T be attached to the first installment in director Peter Jackson’s second Middle-earth trilogy (though, the same may not be true for the extended IMAX preview).
However, Hobbit co-financier Warner Bros. is (not surprisingly) going to include a new trailer for its Superman franchise reboot Man of Steel (which is also arriving in IMAX 3D next year, like the Star Trek sequel). Moreover, 20th Century Fox will use the film as a launch pad for the first footage from its next X-Men movie, The Wolverine.
Man of Steel has been using the same model for building hype as co-producer Christopher Nolan’s The Dark Knight Rises did last year; namely, by releasing very little marketing material – save for a single image, poster and teasers which are sparse on footage – prior to the unveiling of a full trailer during the Winter Holiday season (which Emileeid confirms is the case). However, unlike the finale to Chris Nolan’s Batman trilogy, director Zack Snyder’s take on Superman is arguably less of a ‘surefire thing’ – all the more so because its connection to Warner Bros./DC’s developing Justice League remains ambiguous (for the time being).
Now, obviously, there’s a built-in audience for any Superman movie, but for all the talk from Snyder and co-screenwriter David S. Goyer about how Man of Steel is a ‘serious’ and ‘naturalistic’ rendition of the character’s universe, there’s not been enough shown to fully illustrate just what that means (for your average moviegoer, that is). Moreover, the indication seems to be that Sndyer is changing course from his stylized adaptations of the 300 and Watchmen comic books by instead favoring a stripped-down aesthetic for Superman (a la Batman Begins, Dark Knight). Hence, if that is the case, it does make the issue of Man of Steel receiving both a 3D and IMAX post-conversion all the more questionable (as was discussed on last week’s SR Underground Podcast).
The Wolverine is another comic book project with a question mark hanging over its head right now. Case in point: director James Mangold (3:10 to Yuma, Knight and Day) has described the film as a Noir tale with an unvarnished visual style, but it’s nonetheless receiving a 3D post-conversion; likewise, Hugh Jackman previously described Logan’s new adventure as a ‘standalone picture’, but Mangold has since revealed that the film takes place in the aftermath of X-Men 3 (a.k.a. The Last Stand). Needless to say, the first trailer won’t address all those issues (or related ones, like how Wolverine might connect to Bryan Singer’s X-Men: Days of Future Past), but it’s an important starting point, all the same.
We will see how the general attitude about Man of Steel and Wolverine changes (or doesn’t) next month, once their respective new trailers arrive. Of course, if neither comic book title is of interest to you, there’s a good chance a trailer for Guillermo del Toro’s Pacific Rim could also be arriving with Jackson’s Hobbit flick (along with new theatrical previews for other hotly-anticipated 2013 releases…).
UPDATE: Since this story broke, James Mangold has Tweeted:
Contrary to reports, there will be no trailer on THE HOBBIT for THE WOLVERINE. You will get a glimpse early 2013. I promise.
The Hobbit: An Unexpected Journey hits theaters on December 14th, 2012.
Man of Steel opens in theaters on June 14th, 2013.
The Wolverine attacks theaters on July 26th, 2013.