The sizzle reel that was shown during the Man of Steel panel at Comic-Con 2012 included a shot where Jor-El (Russell Crowe) pulls his cloak back to reveal the “S” emblem on his chest. A newly-released TV spot reveals the particular significance of that scene, as Jor-El explains to his son Kal-El (Henry Cavill),“That’s what this symbol means – hope.” Superman later passes that knowledge onto the human Lois Lane (Amy Adams), in one of the most-discussed moments featured in the film’s trailer marketing to date.

Supe’s extraordinary abilities and powers are highlighted in a separate newly-unveiled TV spot, which concludes with one of General Swanwick’s (Harry Lennix’s) soldiers voicing a sentiment that many a fan might consider an understatement (to say the least). Meanwhile, Kryptonian General Zod (Michael Shannon) has started to play a more prominent role in the Man of Steel marketing – that began with him taking center-stage in the most recent trailer – and today, he’s the focus of the third television promo in our roundup.

You can watch those additional Man of Steel TV spots below:

The latest of these new Man of Steel promos is also the first to touch on Zod’s “for the greater good” philosophy. Shannon previously described the character – as depicted in David S. Goyer’s script – to be someone who takes his responsibilities dead-serious and “doesn’t exist just to be mean and give Superman a hard time.” He exudes a very different sort of menace in the role, which should help to set him apart from Terence Stamp’s famously theatrical portrayal of Zod in director Richard Donner’s Superman II.

Suffice it to say, the Boardwalk Empire actor looks to do justice when he brings Supe’s famous opponent to life in director Zack Snyder’s reboot.

Shannon’s promise that Snyder’s film will live up to the hype seems right on the money, judging by the latest Man of Steel television and theater previews. WB has continued to unveil previously-unreleased glimpses of impressively-shot action sequences and spectacle – from the battle on Earth between Superman and Zod’s forces – with every new promo, which lends credence to Goyer’s claim that what’s been shown so far really is just the tip of the iceberg.

Man of Steel, likewise, remains on course to offer the most emotionally-grounded and human portrayal of Superman, through his relationships and dual heritage – being the child of Jor-El and Lara Lor-Van (Ayelet Zurer), as well as Martha Kent (Diane Lane) and Jonathan Kent’s (Kevin Costner) adopted son. Could this be the game-changing DC movie success that everyone’s been hoping for?

Man of Steel opens in regular and select 3D/IMAX theaters in the U.S. on June 14th, 2013.

Source: Warner Bros.