There’s exactly a month left until Man of Steel opens in U.S. theaters (at the time of writing this) and, as such, in recent weeks there has been a significant uptick in Warner Bros. and DC’s marketing. If it proves a large enough financial success, then director Zack Snyder’s reboot of the Superman movie franchise could lead into a Man of Steel trilogy, a Justice League movie, or maybe even both; hence, the studios have additional motivation to make sure this blockbuster draws in a large ticket-buying crowd.
Besides releasing even more TV trailers and promotional images, WB/DC has teamed with Symantec’s Norton – like Marvel Studio during its marketing on films like Captain America: The First Avenger and The Avengers – to release three featurettes. Each one is part Norton commercial, part Man of Steel promo featuring cast interviews – and (a little bit of) previously-unreleased footage – that highlight different super-powers possessed by Kal-El (Henry Cavill).
Check out the other two Man of Steel featurettes below:
Snyder, while talking about Man of Steel, has never wavered from his stance that this particular superhero/comic book film is not only his most realistic he has made as a director so far (see: 300, Watchmen), but it’s also the most authentic representation of what Superman’s heightened abilities would be like (if he really existed, of course).
That means this film includes details that were absent in previous movies, such as Kal-El being viciously whipped by the wind during his flights, or tearing up the pavement while running away from missiles. It also means that we won’t have to sit through scenes where Superman carts around the Statue of Liberty as he flies (a la Superman IV: The Quest for Peace). There’s even potential for some wry humor in there; though, probably not on the comical level of Will Smith shaving with his fingernails in the superhero satire Hancock.
On that note – check out Superman in flight in the latest Man of Steel poster:
CLICK FOR LARGER VERSION
When you combine Snyder’s “realism” approach with his trademark stylized action filmmaking and composition – used to realize a screenplay and story concocted by David S. Goyer and producer Christopher Nolan (The Dark Knight trilogy) – the final result could be something quite impressive.
It certainly shouldn’t feel all that similar to this month’s Iron Man 3 (see: our ‘Marvel movies vs. DC movies’ comparison/analysis), but Snyder’s movie could wind up with the Superhero Movie of the Summer crown, when all is said and done.
Man of Steel opens in regular and select 3D/IMAX theaters in the U.S. on June 14th, 2013. It stars Henry Cavill, Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne, Antje Traue, Ayelet Zurer and Russell Crowe.
Source: Warner Bros.