While Starz is showing off their newest drama Boss, starring Kelsey Grammer, the onetime pay-cable upstart is readying the marketing blitz for next year’s entry into the period-drama wars with a first look at the beach-filled crime drama, Magic City.
After the Miami-set ladies of Charlie’s Angels had their wings clipped, the sunshine state’s most famous city needs a bit more love than just Dexter can provide. Thankfully, with a cast that includes Jeffrey Dean Morgan (Supernatural, Texas Killing Fields), Danny Huston (Children of Men, X-Men Origins: Wolverine) and Olga Kurylenko (Quantum of Solace), Magic City looks more than capable of encouraging audiences to embrace Miami once again.
To quickly recap: Magic City centers on Ike Evans (Morgan), a luxury hotelier whose dealings with the mob – namely Ben ‘The Butcher’ Diamond (Huston) – have ceased being mutually beneficial, and now teeter on the brink of becoming life threatening. Meanwhile, with the heat on him and his livelihood, Ike must keep his cool to protect his unsuspecting wife Vera (Kurylenko) from the knowledge of just how deep he’s in.
Whether it’s the locale, casting or some other clever trick, Magic City somehow manages to avoid a direct comparison to Mad Men. While that is no small feat – considering the ultimate fate of NBC’s wannabe Playboy Club and the dwindling ratings for ABC’s well-received Pan Am – the trailer manages to distinguish the time period without becoming too wrapped up in the novelty of it all.
Take a look at the trailer below:
For audiences tired of competitors looking to dethrone Don Draper, Magic City might just be the mid-century throwback that is content (or wise enough) to leave those Madison Avenue hucksters alone.
Though the network has struggled to gain the kind of audience and acclaim that other premium cable networks like HBO, Showtime and even Cinemax have enjoyed with their original programming, Starz looks to have a batch of new shows that could easily make up for the missteps of the last few years – which included the questionable canceling of fan-favorite programs like Party Down and this year’s Camelot.
While Boss and Magic City are examples of the maturation Starz’s programming is currently experiencing, fans needn’t worry that the channel has forgotten its roots. Spartacus, the series that really put Starz’ original content on the map, will be back in 2012 with Spartacus: Vengeance – to remind viewers they can still have some fun with a little ultra-violence.
Look for Magic City to premiere on Starz in spring of 2012.
Source: TV Line