For as much credit as Breaking Bad and The Walking Dead receive – and deserve, frankly – for making AMC a powerhouse network in dramatic programming, Mad Men was there first. The critically acclaimed, ground-breaking series wraps its final season this spring and when it does it will truly be the end of era. Fittingly, Mad Men‘s characters will also face a transition in their final episodes, moving on from the turbulent and revolutionary 1960s to the even wilder and less inhibited 1970s.

That transition is the centerpiece behind the marketing for Mad Men season 7’s second half, and it’s heavily implied in both the new teaser (above) – backed by Diana Ross’ “Love Hangover” from 1976 – and the wealth of new promotional images (below).

This first batch of promotional images are the more traditional portraits of the main cast against a plain background. In this case, however, the choice of simplicity serves another purpose: to highlight the era’s changing fashion. And by observing who’s wearing what we can take a guess at which characters are embracing that change – a change that isn’t solely tied to clothing – and which are resisting it.

Check out the first galley of promo images for Mad Men season 7’s second half below:

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Mad Men Season 7 John Hamm as Don Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 January Jones as Betty Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Betty Drapper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Jessica Pare as Megan Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Megan Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Kiernan Shipka as Sally Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Sally Draper Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Peggy Joan Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Christina Hendricks as Joan Harris Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Elisabeth Moss as Peggy Olson Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 John Slattery as Roger Sterling Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Roger Sterling Mad Men Final Season Images & Teaser Are Headed to the 1970s

Mad Men Season 7 Vincent Kartheiser as Pete Campbell Mad Men Final Season Images & Teaser Are Headed to the 1970s

Unsurprisingly, Don (John Hamm) has changed the least out of the group, but that fits well within his role on the series – to observe the world changing around him. Betty (January Jones), too, looks just as off-putting and icy as ever in that flowery frock. Don’s new wife, Megan (Jessica Paré) and his daughter, Sally (Kiernan Shipka) are the two women who appear to be embracing the new fashion the most, though both Peggy and Joan are equally stunning. And interestingly, both Roger (John Slattery) and Pete (Vincent Kartheiser) seem to be more with the times than Don, what with their checkered plaid blazer and new hairstyles.

NEXT PAGE: Additional Mad Men Final Season Images

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