I am well aware you may not have 16 minutes to spare, but maybe you’re not aware of just how amazing the next 16 minutes of your life could be.
Logorama, the Oscar-winner for Animated Short Film is finally here via Vimeo for you to watch, in all its satirical glory.
The animated movie opens on two police officers relaxing in their squad car during a regular day on the job. But when a criminal gives them an opportunity to be heroes, they begin a pursuit like you’ve never seen. What makes it Logorama is the simple fact that every single little object or person or place is a corporate logo. Little kids on school bus are Bic logos, pedestrians are AIM logos, and Mr. Clean is an eccentric zoo guide, amongst thousands of others.
There is a healthy dose of foul language in Logorama, so I wouldn’t go showing it to your kids. Rather, just hog all the enjoyment for yourself because it’s one heck of a short.
(WARNING NSFW!!!)
Directed by the French animation team H5, the colors and visuals jump off the screen with a crisp vision of a corporate world unlike the one we already live in. The final scene, as they zoom out from Earth and explore the universe is likely the most amazing part of it, turning the planets and their respective moons into conglomerate companies like Pepsi. Impressive is putting it mildly.
I saw Logorama at the Chicago International Film Festival late last year and was absolutely blown away. I laughed for 16 minutes straight, all the while in awe at the detail and depth of the concept. Upon leaving I thought, “That was the best thing I’ve ever seen.” The fact the Academy awarded it with an Oscar was not only a surprise, but a well-deserved one.
Source: Vimeo via First Showing
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yes i thought it was funny and very creative but “The Lady and the Reaper” was much better. Logorama starts as a fun “Pulp Fiction” satire but then turns into “2012″ and ultimatley implodes on itself to just a mush of trademarks. you can argue that is symbolic to how corporations are self-destructive, but it didnt start out that way and i wanted o see where the story was going instead of “BOOM”. “The Lady and the Reaper” was funny, well drawn, and had a cleaver story that makes you think of Pixar. Logorama is worth watching but not worth the award
Lady and the Reaper was fantastic, as was French Roast.
Ditto. I wouldn't say I am surprised it won any awards either. It's rather “anti-corporate”. Overall a very slick piece of animation but nothing ground breaking either.
I must have missed the Apple logo. They made no effort to hide Windows or the Linux penguin though. I'd hardly call Linux a corporation. A little bias maybe?
The Lady and the Reaper was well-animated but didn't seem to be striving to be something beyond being a well-polished Tex Avery or Looney Tunes cartoon. You'll laugh at it but it doesn't exactly lend itself as an example of original expression in the greater world of animation. Emotionally, there's more investment in Logorama which is a pretty unique attempt by its creators at showing you their intent.
Logorama was my favourite animated short nominee. I considered it too wildly awesome to win, so I was glad I was wrong and it did win.
What bugged about the “Animated Shorts showcase” the Academy had in select theatres a couple days before the Oscars was that they showed three films that weren't nominated (Partly Cloudy, Runaway, The Kinematograph) which I thought were better than three that were (French Roast, Granny O'Grimm's Sleeping Beauty, The Lady and the Reaper).
Partly Cloudy was the best of all of them. Let Pixar have their monopoly.