Ever since he fought in a one-sided cage match and sliced a shotgun in half with his claws, Wolverine (Hugh Jackman) has been a centerpiece of 20th Century Fox’s X-Men movie franchise, even getting two of his own spinoff movies. The third of these Wolverine solo movies, Logan, is set for release next year and sees director Mangold (The Wolverine) return to tell a story of an older, wearier Wolverine whose healing powers are starting to fade.
Also starring Patrick Stewart once again as Professor Charles Xavier, and introducing Dafne Keen as Logan’s young female clone, Laura Kinney a.k.a. X-23, Logan is highly anticipated among fans of more grounded, mature comic book movies. That anticipation was only heightened by a powerful first trailer that featured Johnny Cash crooning his memorable cover of Nine Inch Nails’ “Hurt.”
Much of the slow-burn marketing for Logan has been unveiled by the movie’s lead, Hugh Jackman, who has shared on social media a series of moody black-and-white photos teasing Logan‘s plot and new characters like Caliban (Stephen Merchant) and cyborg villain Donald Pierce (Boyd Holbrook). Today, Jackman shared on Twitter a brand new poster for Logan, which he had previously teased by showing a version of it being plastered on the side of a building. Check out the new poster below.
Sunset. LOGAN. 3.3.17. pic.twitter.com/nl7mN43Tol— Hugh Jackman (@RealHughJackman) December 28, 2016
Work in progress on the 405. pic.twitter.com/NIuf2ffdoy— Hugh Jackman (@RealHughJackman) December 27, 2016
Wolverine fans fortunately won’t have to wait too much longer for their next proper look at Logan, with the second trailer set to debut in January. After Fox’s experiment with R-rated superhero movies proved to be a huge success with Deadpool, Logan will also be R-rated upon its release, and the international trailer offered a glimpse at the kind of violent action that the higher rating will allow for.
Logan has the benefit of a March release date with no direct blockbuster competition. In its second weekend it will face adventure movie Kong: Skull Island, but an entrenched and popular character like Wolverine has a good chance of winning against the latest big screen reboot of Universal’s pet giant gorilla. Said to be Jackman’s last appearance in the role, Logan so far promises to be a welcome last hurrah for the clawed mutant, and if it succeeds then it may encourage Fox to focus on more standalone X-Men projects – like the long-delayed Gambit.
So far, Logan‘s marketing campaign has included a great trailer, some cool photos and striking posters like the one above. If the movie can live up to the hype, we may be in for a real treat in spring 2017.