‘Let Me In’ TV Spot is More Action Than Atmosphere

Published 5 years ago by , Updated March 3rd, 2014 at 6:44 am,

Kodi Smit McPhee Let Me In knife image Let Me In TV Spot is More Action Than Atmosphere

Fans of the Swedish vampire novel-turned-film, Let The Right One In, were initially worried that director Matt Reeves’ (Cloverfield) American remake, Let Me In, would do what most American remakes do to their foreign counterparts: strip away the aesthetic beauty of the work and replace it with the more utilitarian fast-paced action that American audiences traditionally enjoy.

And while some early reviews of Let Me In suggest that Reeves has done well with capturing the sort of sentiments and themes that made the Swedish film such a hit, the new Let Me In TV spot suggests that the marketing department has much less insight into what makes a movie resonate with audiences.

That’s not to say this new Let Me In TV Spot is bad, just that it takes a very different approach to selling us on the movie. In the Let The Right One In advertisements, the whole little-girl-as-vampire angle was more subtle and hinted, as was the character’s history and backstory.

It seems that this American version is tapping deeper into the source novel by John Ajvide Lindqvist, giving us an immediate backstory on “Abby” (Chloe Moretz) the 200-year-old vampire masquerading as a little girl. Instead of being a subdued exploration of the bond that forms between Abby and Owen (Kodi Smit-McPhee), the boy next door, this TV spot suggests that at the heart of Let Me In there is a much more pronounced moral/philosophical quandary about how one forms bonds when one is a killer with a dark soul.

Check out the Let Me In TV Spot below:

I could see why they would pitch the film this way: it’s an intriguing premise used to hook the vampire-lover crowd with the promise of a fresh spin on the genre.  However, there is a crucial element that this TV Spot completely ignores: Abby’s guardian, who is played in Let Me In by Richard Jenkins (Burn After Reading).

Without spoiling anything, in Let The Right One In there is a crucial subplot about the role of Abby’s guardian and what that role costs the person who takes it on – considerations that have a direct impact on the young protagonists. From early Let Me In trailers it seems as though Jenkins is going to do his role as the guardian justice (he’s a pretty reliable actor), so I hope later marketing promos introduce his side of the story better.

For now, not a bad TV spot.

Let Me In will be in theaters on October 1st.

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  1. I think the previews for Let Me In don’t do justice to the original, which was phenomenal. It seems the focus is all on action when the original was much more character driven. That said, I’ll probably still go see it in the theater because I’m a glutton for punishment.

  2. It has less to do with the novel than the original film. Richard Jenkins character in this remake, is going to ruin the relationship of Abbey and Owen(shiver).

    Reeves claims to have read both the novel and seen the film, and understood the most important part. Coming of age love story. However, he seems to have no problem pushing an agenda a good half the audience/fans of the original thought was true, and that is that Oskar will become the next Hakan, in an endless cycle of torment from evil vampire girl. Which is false, especially if you read the novel. It also ruins the coming of age love story with it as well.

  3. Surely when fishing it is usually appropriate to use a bait that one would expect the fish to take…?

    I mean: this is for American TV, no?

  4. Can’t wait, looks amazing. I’m sure I will enjoy this more than the original, which really didn’t do much for me.

    • You mean subpar sets, bad acting, drawn out “useless” parts, dont do anything for you? ;)

      Yeah I dont see the appeal in the film overall either. The story itself is a nice twist. But the move… meh

  5. The marketing is straying from what the movie really is like. It isn’t a movie that supposed to focus on the backstory of Abbey, that’s not important. It’s the bond, the connection between Owen and Abbey that’s the most important to the movie. The movie did look good, but I’m not a horror movie person and it looks to be leaning that way, or at least the advertising is. How much in the advertising is actually what the movie is about? That’s the big question.