When Batman (Will Arnett) became one of the scene-stealing supporting characters in 2014’s The LEGO Movie, it was only a matter of time before the Bricked Crusader became the star of his own spinoff project. That film, the aptly titled LEGO Batman Movie, is right around the corner, and Warner Bros. is pulling out all the stops to raise awareness. The studio’s marketing campaign is in full effect, including a cross-promotion with Chevy and a bevy of television spots that highlight Batman and the rest of the ensemble, such as Barbara Gordon (Rosario Dawson) and Alfred (Ralph Fiennes).
It’s no surprise that all of the promotional materials have featured the film’s sense of humor, which is very much in line with the original LEGO Movie. Comedy is the main theme of some new promos that have made their way online, with one themed after celebrating the Chinese New Year. You can watch it above.
In the spot (hat tip Comic Book), Batman is attempting to figure out which animal this year is named after, suggesting horse, donkey, pig, and (of course) bat. At the end, he’s approached by a group of roosters (who are making their call throughout the commercial), realizing that 2017 is the Year of the Rooster. WB also debuted a more traditional spot (via Promo & TV Spot) that sheds some light on the relationship between Bruce Wayne and his adopted son, Robin (Michael Cera). Check it out below.
The footage here is primarily a showcase for Cera’s voice over performance, which promises to be one of the funnier aspects of the film. It’s hard not to crack a smile at Robin’s “It’s raining dads!” song. It’s also implied in the spot that Batman and Robin’s dynamic will be the key emotional catalyst in LEGO Batman, as the title cards indicate the Dark Knight will “find his missing piece” and learn that sometimes, there are things he cannot do by himself. Fans have known for a while that the movie will primarily cover Batman shedding his lone wolf persona to become more of a team player, which should not only make for an amusing parody of the source material, but also be a valuable life lesson for the youngsters in attendance.
The LEGO Movie wasn’t just a commercial success, it was also a surprise critical darling, which only increases anticipation for this spinoff. Some viewers are wondering if it’s possible to take LEGO Batman’s schtick and play it out over the course of a feature length film satisfyingly, and so far it would appear that is the case. The trailers have done an excellent job hinting at something entertaining, so hopefully LEGO Batman can deliver plenty of laughs and heart to make it a rewarding experience for moviegoers of all ages.