When 2014’s Godzilla was first released it was met with mostly positive-to-lukewarm reviews from both fans and critics alike. The reboot boasted the same gorgeous visuals and intense action sequences that director Gareth Edwards has become known for but was criticized for its story, and what many believed to be, thin characters. When it was then announced that Warner Bros. would be making Kong: Skull Island – a reboot of the King Kong franchise – existing within the same universe as that Godzilla, fans likely expected it to be bear a similar resemblance to the 2014 reboot. There was no way they could have predicted the actual look and tone of the upcoming film.
Directed by Jordan Vogt-Roberts, Kong: Skull Island boasts a colorful, dangerous and even adventurous aesthetic and story that feels unlike anything featured in the 2014 Godzilla film. Clearly drawing from the tone and style of Francis Ford Coppola’s Apocalypse Now, the new film promises to be a monster epic unlike anything audiences have seen or experienced before.
Ahead of its release next month, Warner Bros. continues its recent push in marketing and promotional materials for the film with a brand new Kong: Skull Island TV Spot. This time offering more from Tom Hiddleston’s Captain James Conrad than any of the previous trailers or TV spots have, the teaser itself gives some new insight into his seemingly jaded perspective heading into the expedition, while continuing to promote Samuel L. Jackson’s Lieutenant Colonel Packard as the arrogant, human antagonist of the film. Check it out for yourself in the space above.
What’s been truly commendable about the marketing campaign for Kong: Skull Island so far, is how well the trailers, posters, and TV spots have been able to maintain a healthy focus on both Kong himself and the human characters of the film. Obviously, as more and more visual effects have been finished, the trailers have featured better and better looks at the ape king, but each trailer has also given either Samuel L. Jackson, John Goodman, John C. Reilly, or another key cast member just as much screen time and attention.
Not much is known as of yet about the film’s story leading up to the crew’s arrival on Skull Island, though this trailer offers a better look at the apparent recruiting process of at least Hiddleston’s Captain Conrad. Leading into the film’s release next month, it’s one of several aspects of the story that has been kept increasingly under-wraps. Thus, it will be interesting to see how Roberts and co. maintain the balance between the human characters and the big monsters that audiences will come to the film, waiting to see. Past movies in this genre have been unsuccessful in offering enough of both sides, and that will undoubtedly, be one of Kong: Skull Island‘s biggest challenges as well.
Source: Warner Bros Pictures