From the moment its first trailer was released, Kong: Skull Island has worn its 1970s film influences on its sleeve. Most notably, the new film has been compared specifically to Francis Ford Coppola’s war epic, Apocalypse Now, thanks to its similar color palette, story, and period setting. But it’s not just that either; Skull Island seems to also be trying to evoke the same sense of surreal mayhem that made Apocalypse Now so unlike any other war film that had been made up until that point. So to say that Skull Island managed to subvert expectations with that unique look and feel – would be an understatement.
The film is just a little over a month away from hitting theaters finally as well, and understandably, Warner Bros.’ promotional campaign for it has begun steadily ramping up over the past few weeks. But with this latest piece of marketing, Kong: Skull Island has fully embraced those already blatant Apocalypse Now comparisons.
In anticipation of the film’s release, the studio has unveiled the film’s official IMAX poster (via EW). Similar to the usual IMAX variants, it’s a wildly different poster than any that have previously been released for Skull Island, and is basically, formatted and designed to look exactly like the poster for Apocalypse Now. Check it out for yourself down below:
Coming from director Jordan Vogt-Roberts (The Kings of Summer), Skull Island has already been hyped up as being a much different monster film than any moviegoers have seen before. Similar to Gareth Edwards’ 2014 Godzilla, it seems intent on recontextualizing the King of the Apes for contemporary audiences, with a wildly different set of characters and story than any of the previous King Kong films have had. However, while that is no doubt exciting for fans who have been hoping for the monster movie genre to make a return-to-form on the big screen, it also makes the possibility of the film missing the mark that much higher.
But with that being said, it’s exciting to see Warner Bros. and Legendary so fully behind and committed to changing things up in such a massive way like this. That’s rare for a major studio to do nowadays, especially when the film is one of the biggest titles it’ll be releasing this year. Depending on how well the film lands with both critics and fans next month, though, Skull Island could also just prove to be yet another exciting step towards the already-announced Godzilla vs King Kong crossover film. Following the somewhat lukewarm response to 2014’s Godzilla, that’s exactly what the studios need it to be too.