Knight Rider In NASCAR Race Saturday Night

Published 7 years ago by , Updated February 10th, 2012 at 7:01 am,

nascar movie sponsors p Knight Rider In NASCAR Race Saturday Night

In case you wonder where I am when I’m not pestering you here on Screen Rant, I keep myself busy blogging about NASCAR. It’s always easy to figure out where I’ll be. If I’m not at the track, I’m glued in front of my TV watching auto racing, specifically, NASCAR. then Sci-Fi, then action movies, then… well you get it.

I’ve been feebly trying to sneak a NASCAR post in here from since, well, forever. I finally get to talk about it here on Screen Rant! Vic is letting me because I am sneaking it in under the umbrella of TV news. HA HA!

In my “bio”, he says he can’t figure out the common ground between my love for Sci-Fi, Comic Books and NASCAR.

Well here it is:

Yates Racing and NBC announced a unique partnership with and between Ford Motor Company and NBC.

Travis Kvapil will pilot the No. 28 Knight Rider sponsored Ford for the NASCAR Sprint Cup Series race at Bristol Motor Speedway, on August 23rd, 7 p.m. ET Sat. on ESPN.

Ha! There ya go Vic!

But before I close this little vent, I would be remiss if I did not mention that the studios often use NASCAR to advertise their products.

We’ve seen movie sponsorships on the hoods of Mark Martin and Dale Jarrett for Batman, Superman, Superman Returns, Shrek & Toy Story movies. In one race a few years ago, the Joker was on one car, Batman on the other. It was a big to-do about who would win. I think the Joker did. Anyhow, Jeff Gordon has had Speed Racer, Underdog, Mighty Mouse & Looney Tunes on his hood. Bobby Labonte has carried Toy Soldiers, Jurassic Park movies & Spiderman on his hoods. Kevin Harvick has had Bare Naked Ladies… oh, that’s not a movie, my bad. Bands are on the hoods often. Especially on Dale Earnhardt Jr’s hood ’cause he’s the cool dude in the pack and knows these cool dudes.

This list is a tiny sampling. Many movies and television shows come across the hoods of the cars and NASCAR fans have a reputation for being among the most sponsor dedicated fans in the sporting world, so they’re a coveted demographic. (Yep, ol’ Brucey is a coveted demographic!)

Those hoods cost a sponsor $10 million a year, and they find it worth it to be there!

OK, that was it. I was able to squeeze my NASCAR moment into SR. Thanks for your patience everyone! Now back to our regularly scheduled programming.

Finally… I can breathe again!

Source: Speedway Media, Main Part of Image: Hollywood Reporter

PS: I’ll have my name on the side of Dale Earnhardt Jr’s car in tiny font along with 50,000 other fans… but it will be there! Hehe. And yes, I’ve driven one of these beasts, at the 2 mile track in CA. Quite the experience!

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  1. you guys take a look at that video I submitted a month ago. It had the Tumbler (the new batmobile) racing some Indy Cars as a little marketing campaign.

    The team that they were sponsoring also had the bat symbol on the front of their jump suits.

    …The Tumbler aint that fast

  2. Yea, but marketing is marketing Rob!

  3. You’re not the only move lover/nascar fan. My name will be on the car right along with yours. Anyone else one of the 49,998 others? Fess up. Go Jr!

  4. Hey! Awesome.. I don’t have enough nascar buddies… My only real bud is moving away and email is some foreign language to him and returning calls is technically infeasible!

  5. Speed Racer on dvd Sept 16th. 8-)

  6. The bullring of racing has started! The No. 28 car is 30th on lap 64 (of 500).

    Jimmy!? You out there?

    Who’s your top 3 or 5 drivers of the pack out there? Who do you like, who do you think will do well? There’s definitely a difference!

  7. Lap 322 of 500 laps of the Sharpie 500 at Bristol Motorspeedway: Travis Kvapil is 24th of 43 cars, one lap down.


  8. Edwards, bush, Hamlin finish 1,2,3.

    little push excitement at the end!!

    Kvapil finished 24. He at least holds his own.

  9. What a great finish!!!

    With 30 laps to go, Carl Edwards nudged Kyle Busch up out of the way to pass him. Classic Bristol pass!

    Edwards kept the lead the rest of the way.

    After the race, Kyle Busch rammed the side of Edwards, then Edwards turned him around. And the crowd cheered uncontrollably. Awesome.

    The part I liked, was that Edwards DID NOT apologize for the bump and run! HA!

    No one likes Kyle (the child) Busch and this was awesome to watch. Classic short track racing!

    OLD MAN: So you just outed yourself now. You like NASCAR racing?

  10. Yep, the Knight Rider sponsored Ford of Travis Kvapil finished 24th, 3 laps down!

    Dale Earnhardt Jr. finished 18th, 3 laps down.

    It was a good race!

    Is this the start of the secret Screen Rant NASCAR club?

  11. Bush Mr.M&M How many wrecks has he been smack in the middle of, 3,4 this season?? He’s very aggressive on the track. It seems he’s balanced on the edge of recklessness and racing mastery or something like that..

  12. Kyle Busch is incredibly talented, but I put him in the same category as the Olypic Jamaican runner, Bolt. Talented beyond belief, but arrogant as all get out.

    The way Busch taunts the crowds and the other crews is a sad example of disrespect for all the hard work everyone has put into their own teams.

  13. Knight Rider should get used to finishing 24th in the ratings as well.

    Go Speed !!

  14. LOL… I’m looking forward to see how this reboot of the reboot of Knight Rider works out, but I’m not holding my breath.

    On the other hand, the ABC owned ESPN coverage didn’t mention the NBC sponsorship of the Ford Fusion. I may have missed it, but don’t think I did. I was glued to the TV since the pre-race show.

  15. I’m an inconsistent fan. That’s why I never spoke up. 99% of the fans out there including my next door neighbor have a better handle on NASCAR than me. I have watched the ESPN history of NASCAR had a few old golden years tapes. Gave them to my neighbor. Have watched on and off over the years.

    Todays race was pretty good, didn’t see the beginning of it though..

  16. 790 almost always ready with a good quip!

  17. i used to be a part time, maybe 4x a year watcher, then I had a traumatic moment in my life and something in me snapped and I couldn’t get enough of it. I don’t know, it just snapped back in ’01.

  18. Bruce have you been to It links to NBC..

  19. Huh. Cool link…

  20. NBC should have made Micheal Knight Jr, a race car driver by day, Super Spy by evenings and nightime.

    They could have payed for the show with all the ad revenue stickers on the car, and they could even write them into the script.
    Like for example “Staples” could have a sticker on the car, but its really the machine gun hatch. When Micheal had to use the guns he could say , KIT activate Staples!!!
    The show is about that fracken lame anyway, I don’t see what would be wrong with those suggestions.

    How’s that one Old Man,,,, I’m bating over 500 !! 8-)

  21. It wasn’t a Peggy Lee thing was it?

  22. Wtf ??? Are you talking about Old Man,,,,,

    8-) 8-) 8-)

  23. You never heard the song by peggy Lee about-a-FEVER!

  24. It was directed at Bruce’s comment. Sorry.. Having a passion for an activity can be as intense as a relationship, was all I was trying to say.

  25. I remember a song called “Peggy Sue” by Buddy Holly?


  26. You’ve heard it you just don’t recognize it.


  27. the old man: I’ve never seen it as an intensity, it just one day snapped into an obsession … a kind of coping, or compensation mechanism.

    OK, enough of that… you guys catching the all the noise from the Busch / Edwards thing? LOL.

  28. Looks like I should have checked into SR during the race! I’ve never laughed so hard as when Edwards spun Busch. That was great! Busch has had something like that coming for a long time. He’s a great driver but his attitude needs to be brought down a notch or two. I was bummed when Jr. blew the start and I still can’t believe he never made up that lap, but the end of the race totally made up for that. Carl Edwards just gained one new fan.

    I would like to know what NASCAR had to say to Bush when they invited him in for a little chat. All I’ve found about that is in the link below.

  29. It was a b-e-a-utiful thing to see indeed Jimmy.

    If you guys want to, feel free to come on over to my NASCAR blog and vent there in any way you’d like. I’d love some commentary and interaction on my posts. I’ve got a ton of viewers but no one really speaks up!

    I’ll be covering this feud of course as I find things out and right now, no one knows what was said in the hauler, yet!

    For instance, you’ll see a post pop up at around 11:45 am today with a little bit of my own take on the man-child’s feud with Edwards.

    Thanks gang,