Knight Rider In NASCAR Race Saturday Night

Published 7 years ago by , Updated February 10th, 2012 at 7:01 am,

nascar movie sponsors p Knight Rider In NASCAR Race Saturday Night

In case you wonder where I am when I’m not pestering you here on Screen Rant, I keep myself busy blogging about NASCAR. It’s always easy to figure out where I’ll be. If I’m not at the track, I’m glued in front of my TV watching auto racing, specifically, NASCAR. then Sci-Fi, then action movies, then… well you get it.

I’ve been feebly trying to sneak a NASCAR post in here from since, well, forever. I finally get to talk about it here on Screen Rant! Vic is letting me because I am sneaking it in under the umbrella of TV news. HA HA!

In my “bio”, he says he can’t figure out the common ground between my love for Sci-Fi, Comic Books and NASCAR.

Well here it is:

Yates Racing and NBC announced a unique partnership with and between Ford Motor Company and NBC.

Travis Kvapil will pilot the No. 28 Knight Rider sponsored Ford for the NASCAR Sprint Cup Series race at Bristol Motor Speedway, on August 23rd, 7 p.m. ET Sat. on ESPN.

Ha! There ya go Vic!

But before I close this little vent, I would be remiss if I did not mention that the studios often use NASCAR to advertise their products.

We’ve seen movie sponsorships on the hoods of Mark Martin and Dale Jarrett for Batman, Superman, Superman Returns, Shrek & Toy Story movies. In one race a few years ago, the Joker was on one car, Batman on the other. It was a big to-do about who would win. I think the Joker did. Anyhow, Jeff Gordon has had Speed Racer, Underdog, Mighty Mouse & Looney Tunes on his hood. Bobby Labonte has carried Toy Soldiers, Jurassic Park movies & Spiderman on his hoods. Kevin Harvick has had Bare Naked Ladies… oh, that’s not a movie, my bad. Bands are on the hoods often. Especially on Dale Earnhardt Jr’s hood ’cause he’s the cool dude in the pack and knows these cool dudes.

This list is a tiny sampling. Many movies and television shows come across the hoods of the cars and NASCAR fans have a reputation for being among the most sponsor dedicated fans in the sporting world, so they’re a coveted demographic. (Yep, ol’ Brucey is a coveted demographic!)

Those hoods cost a sponsor $10 million a year, and they find it worth it to be there!

OK, that was it. I was able to squeeze my NASCAR moment into SR. Thanks for your patience everyone! Now back to our regularly scheduled programming.

Finally… I can breathe again!

Source: Speedway Media, Main Part of Image: Hollywood Reporter

PS: I’ll have my name on the side of Dale Earnhardt Jr’s car in tiny font along with 50,000 other fans… but it will be there! Hehe. And yes, I’ve driven one of these beasts, at the 2 mile track in CA. Quite the experience!

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  1. Did anyone see that tv movie for Knight Rider that was supposed to be the pilot for the new reboot tv series? I saw it, and let me say, I am VERY not interested in seeing the show. The acting is beyond horrible. The female actress they got can’t act to save her life. And the guy is very “blah” and does not seem as “tough” as they are trying to portray him. The dialog is somehow cornier than the original except they don’t have the excuse of it being the 80’s this time, lol.

    And the constant drone of nonstop music in the background is pretty annoying and reminiscent of those MTV movies that came out back in the day.

  2. And what’s with the 500hp Mustang Cobra growing some useless ricer wing when it wants to go fast? Wouldn’t aerodynamics say that going wingless would be better for flat-out top speed and growing a wing for rear-wheel traction during braking and cornering?

    Either way, that stupid ricer wing has no place on a 500+hp American beast.

  3. Ken,
    The folks that made that movie aren’t doing the series. They have a completely different set of creators for the upcoming series.
    If they hadn’t, I’d be in the same boat with you!

  4. OK, interest in the series is back from against to neutral. Any footage or information anywhere on the internet?

  5. Um, those look like the same people from that movie pilot I was talking about, and that car looks even dumber than in the movie…

    Interest level back to against…

    Thanks for the link, I tried searching for it, and found pics like those and was convinced you must have saw something different so I just thought I was looking at the wrong things… But I guess that stupid looking car with all of those idiotic looking plastic looking crap hanging off of it is actually supposed to be KITT… No thanks…

  6. Mayhaps I have mispoken.

    When I said “different set of creators”, I’m talking about the writing staff and show runner.

    Thompson and his people weren’t even associated with the recent “movie” before this new effort.

    Just sayin’!

    “Thanks for the link” Your welcome..


  7. Yah, I’m sorry, I’m kind of a car nut, and coincidentally a Mustang fanatic, and seeing all of those completely useless body kit garbage strapped to a car that was much better STOCK makes me cringe. From that monstrosity sticking out of the hood, to the ridiculous wing, to the stupid front wheels, I have no clue what they were thinking…

    And those actors are simply horrible at acting, and yes, I mean to tv standards.

  8. I get that. I’m a Dodge Charger fanatic. ’69 to ’72 specifically.

  9. Nice, so were you pissed off with the new Charger? How they turned it into a 4-door sedan? LOL, I was like “WTF???” when I first saw it.

    But their new Challenger is pretty sweet, saw one on the road one day, it’s pretty bad ass looking.

  10. Though my expectations get failed, I just sigh and either wait for the improvement, the new fad to end, or just refocus on what was the better rendition. I don’t have enough energy in the day to get mad at people. Life is too short.

    As it is, I don’t mind what they did with the Charger. (No, I didn’t say I like it… I just don’t mind.) Maybe they’ll come around.

    My first impression of the Challenger when I saw it was : classic camaro shape. head slap.. head slap! Eh?

    Yea, that’s that. Now I have to get back to the wonderful heat here and continue my session of heat stroke!