The upcoming total eclipse, as it turns out, is nothing more than a promotional stunt for Kingsman: The Golden Circle, at least according to 20th Century Fox. After starring in one of the sleeper hits of 2015, Eggsy (Taron Egerton) and Harry (Colin Firth) are back again for some world saving – this time, however, they cross the pond and go global with the introduction of their American counterparts, the Statesman. Backed-up by some new allies like Champ (Jeff Bridges), Tequila (Channing Tatum), Whiskey (Pedro Pascal) and Ginger Ale (Halle Berry), they will work together to foil the evil plans of the kooky but deadly antagonist, Poppy (Julianne Moore) and the secret organization that is The Golden Circle
After a slew of trailers, TV spots, posters and a fun-filled panel at last month’s San Diego Comic-Con, the studio behind one of the most anticipated sequels of the year went full on with their marketing campaign for the film claiming the eclipse, which is set to happen on Monday August 21, as something made to promote The Golden Circle. Obviously, the move is a joke, but nevertheless entertaining, especially with how Fox continues to come up with clever and downright hilarious ideas to promote their property.
Dubbed “The Greatest Movie Promo Ever,” the fake featurette posted on Fox’s official YouTube account details how folks over at the studio came out with the brilliant plan of moving the moon to line-up with the sun and mimic The Golden Circle logo. It even features an interview with a supposed aerospace engineer who talks about creating a “man-made solar eclipse.” You can check out the humorous clip above.
In conjunction with the eclipse, special eclipse glasses are supposedly being sold. The eyewear is crafted similarly to Harry’s half covered spectacles that he has been seen sporting in The Golden Circle promo materials. The design is in light of him being shot point blank in the face by Richmonde Valentine (Samuel L. Jackson) in Kingsman: The Secret Service. While it is a look that Harry seems to have grown accustomed to, it might be a little hazardous for normal people to walk around with only one eye.
The kind of loose and fun marketing strategy fits the vibe that the budding movie franchise is going for. The Matthew Vaughn films do not take themselves too seriously and are almost parodies of the early James Bond/spy genre with their over the top action set pieces and wacky villains. That said, the references to classic spy films don’t crimp the quality of the Kingsman movies, which makes them a fun time at the cinemas. In hindsight, the brilliant and effective marketing for last year’s Deadpool (which is also under the Fox banner) could also be a huge influencer with the route Kingsman: The Golden Circle is taking in terms of promoting the film.
Source: 20th Century Fox
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