[FINAL UPDATE: The picture hiding underneath the message has been revealed! Find it at the end of this post]
[UPDATE 2: It's now down to 1 missing letter and there is a photograph underneath that may be revealed...?]
[UPDATE: Message solved: See below!]
I visit my own site a lot more often than I do WhySoSerious.com, one of the viral sites for The Dark Knight, so I figured I would just keep an eye on what’s going on with that Halloween pumpkin with the candle that’s burning down right here. 
Here’s what the message looks like as of 3:20PM EST:
The final message:
THE ONLY SENSIBLE WAY TO LIVE IN THE WORLD IS WITHOUT RULES
To see the image that was hidden beneath the message see below…
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Click on the above image for the final reveal.
On the website, if you then click on that image, you’ll be greeted with yet another viral marketing bit (these guys just don’t stop!) on a website called Rory’s Death Kiss:
Click here to visit WhySoSerious.com.
Thanks to the amazing gathering of intense Batman fans over at the Superherohype forums!!!
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30 Comments
It looks like theirs a photograph hidden under the message,so maybe we will still get a glimse of Harvey yet.
Yeah, you’re right… I hadn’t noticed that. I think it would be a really bad idea to show Dent as Two-Face though. There really are some things that ought to be saved for the movie.
Vic
Wow! Way to keep people glued to their computers on Halloween, eh? LOL
Vic
Well, Rory’s First Kiss was the code name for the film, to keep people from snooping. (Blue Harvest was Jedi’s code name). Funny that they’re using the name for the marketing.
heath
I read a comment, probably on AICN, that echoes how I feel: kinda let down that we waited weeks, thinking it’d be a Two-Face reveal, only to have another pic of the Joker (cool, though). And another game, though that, too, is cool.
Thoughts?
heath
Well we are still months away from the release of the film. I think they’re doing a great job of keeping people interested with new tidbits and the Joker is one of the big mysteries of the film.
However I think it was maybe a misstep to follow up a long tease with yet ANOTHER game.
Vic
But to tease Two-Face with a half-rotted Jack-O-Lantern and not delivering? Ugh.
heath
Hey Heath, in the comic book that used the image of a half-rotting pumpkin on the cover… was that a Two-Face story?
Vic
Yes. It’s the cover to issue 13 of the Long Halloween, the final story.
heath
Am I missing something or is everyone else? It seems they were calling for a publicity stunt to get the fan base involved in promotion of the movie. They wanted pics of people dressed as the Joker in various locations, poses, and quantities. This is like the world’s cheapest promo ad, creating curiosity among people and ownership among the fanbase. Also, once they publish these pictures, a feeling that “the Joker is everywhere.” Or “Where is he going to turn up next?”
I imagine that the best pics will earn people a t-shirt or screen saver or a chance to visit the set.
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