The last few days have put all eyes on Warner Bros. and its DC Extended Universe, as the studio and director Zack Snyder have launched a new pre-trailer release campaign teasing a brand new glimpse at this fall’s Justice League movie. The marketing onslaught began with a poster and micro-trailer tease for heroes Aquaman, Batman, and the Flash, with the characters showing off their respective abilities in six-second chunks. The trailers were accompanied by individual character posters, which showed off a solid look at the trio and a new look for the Dark Knight.
Earlier today, fans were treated to the Wonder Woman and Cyborg teasers and posters, with the latter providing more details on the little seen machine man and the abilities granted him by his sonic cannon. Aside from the studio and filmmaker providing a first look at Superman’s presumed return, the obvious next step would be to get the characters together for a powerful group shot, one that demonstrates the clout and sheer superhero muscle that will appear in the film when it opens later this year.
Ask and you shall receive – at least when it comes to the well-timed marketing of a major blockbuster. Just as the buzz surrounding the individual trailers and character posters was beginning to subside and make room for the highly anticipated full trailer drop tomorrow, Warner Bros. delivers the team – as it stands now. The full poster makes for a striking image, as the heroes stand in front of the film’s logo with the sun blazing behind them. It’s striking in its simplicity and suggests Warners is trying something different by presenting its collective in daylight and awash in bright colors. The tonal shift is remarkably different from the angst-ridden Batman V Superman and the bright-colored madness of Suicide Squad. In fact, it’s more in keeping with what’s been used so far to promote Gal Gadot’s solo outing with Wonder Woman. Take a look for yourself below:
The idea that Justice League will lean heavily on the idea of unity will likely be welcome news to those who were turned off by the antagonistic tone of Snyder’s BvS. Having the word “unite” front and center on the poster adds to the overall message that the film, and the DCEU as a whole, is operating in response to the discussion that DC’s films were overly serious and their outlook a tad too grim. Whether you subscribe to that as being an issue with the films or not, it certainly seems as though the universe is headed in a more optimistic direction.
Source: Justice League Movie