New speculation suggests the final Justice League trailer will be attached to prints of Denis Villeneuve’s Blade Runner 2049. The two films, which are both Warner Bros. releases, rank among the most anticipated offerings of the fall. Fortunately, they seem to live up to the hype, as the Blade Runner sequel has been hailed as a modern sci-fi masterpiece and Justice League garnered positive responses following test screenings. Following big successes like Wonder Woman, Dunkirk, and IT earlier this year, WB seems poised to score two more lucrative films in the next couple of months.
Even before strong word-of-mouth started to come in, Blade Runner 2049 and Justice League were expected to do well commercially thanks their respective marketing campaigns, which have done an excellent job of drumming up excitement. The two genre films have received multiple trailers (among other materials), selling audiences on their grand scope and breathtaking visuals. Blade Runner advertising has by and large come to a close (with its premiere set for next week), but there’s still some time before Justice League comes out, and WB might be looking to make one last big push in the very near future.
Per a report on Batman-News, WB showed a new Justice League preview during a presentation at the National Association of Theater Owners Fall Summit. The outlet theorizes that the general public will be able to see the footage on Thursday, October 5, which is when Blade Runner 2049 will hold its first screenings. While this isn’t official confirmation, it does make a great deal of sense. Studios do like to cross-promote their own projects, and Blade Runner (even with the R-rating) appeals to a similar demographic as Justice League. Both movies had a major presence at this year’s San Diego Comic-Con, becoming integral parts of WB’s Hall H panel.
As for what might be shown in a new Justice League trailer, viewers should expect more scenes depicting the main group working together to defeat Steppenwolf and his evil forces. Much of the advertising so far has set up the character dynamics, giving casual audiences and die-hard fans alike a taste of each hero’s basic personality. This has had a great effect so far, as it’s sold Justice League as a fun comic book adventure – something many moviegoers will appreciate after Batman V Superman drew criticism for being too dark in tone. It wouldn’t be surprising if Wonder Woman was a star of the latest preview, seeing that Diana Prince is now one of the most popular characters the DCEU has at its disposal.
Hopefully, WB can continue to resist the temptation of showing Superman’s return before Justice League is released. The Man of Steel’s triumphant rise from the dead will undoubtedly be one of the film’s most powerful moments, and it would be a shame if it were spoiled in a trailer. Since the studio has made it this far without showing Kal-El (hinting at him is another thing altogether), it doesn’t seem likely they’ll spill the beans now. There’s enough in Justice League to showcase without having to rely on Superman to sell tickets.
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