After three Jurassic Park films brought a bevvy of dinosaur breeds to live-action for moviegoers, the movie series returns this summer in an effort to do something new and different for a new generation of fans alongside the previous ones who may feel exhausted by franchise fatigue. Offering a new spin on the idea of real life dinosaurs serving as attractions at a theme park, the premise of Jurassic World is a meta-commentary of itself.

Much like movie sequels, amusement parks must one-up themselves every few years with newer, bigger rides - something to base their marketing efforts on to lure consumers back. This is exactly what Jurassic World aims to do in a story that involves corporate greed taking the science behind resurrecting dinosaurs to the next level. When "regular" dinosaurs aren't enough, they decide to bio-engineer a new, fiercer and smarter breed, all in the name of showing attendees a good time. Cue the Indominus Rex and the very bad time...

The Indominus Rex is the first "hybrid" dinosaur created for Jurassic World, a creature described as being even more aggressive than Tyrannosaurus Rex. It is the reality of this monster, the reasoning behind its existence and what its introduction leads to, that forms the plot of the film. And as you can tell from the Jurassic World trailers, all hell breaks loose once again - but this time in a theme park with thousands of civilians. The official JW website offers the following description of the new creature from the scientists who created it:

We set out to make Indominus the most fearsome dinosaur ever to be displayed at Jurassic World. The genetic engineers at our Hammond Creation Lab have more than delivered.

At first glance, Indominus most closely resembles a T. Rex. But its distinctive head ornamentation and ultra-tough bony osteoderms can be traced from Theropods known as Abeliosaurs. Indominus’ horns have been placed above the eye orbit through genetic material hybridized from Carnotaurus, Majungasaurus, Rugops and Gigantosaurus. Fearsome indeed.

Indominus’ roar is estimated to reach 140-160db—the same as a 747 taking off and landing. And it can reach speeds of 30 mph…while confined to its enclosure. Come experience Indominus Rex for yourself beginning this summer. If you dare.

And speaking with EW to promote the film, Jurassic World director Colin Trevorrow offers a little more explanation on what the Indominus Rex really represents.

"The Indominus was meant to embody our worst tendencies. We’re surrounded by wonder and yet we want more. And we want it bigger, faster, louder, better. And in the world of the movie the animal is designed based on a series of corporate focus groups. Like in the same way a lot of movies are. They sit a bunch of people down and they ask them, “What can we do to make the dinosaurs more entertaining for you? What would make you tell a friend to come to Jurassic World?” And their answer is, of course, “We want to see something bigger, faster, louder, more vicious; we want a killer.” And they get what what they ask for."

"It’s a hybrid of specific dinosaurs with great movie names like the Giganotosaurus and Majungasaurus, as well as other animals that exist in the world today, with certain attributes that Dr. Wu [B.D. Wong] felt would create the ultimate piece of entertainment."

The idea is "surprisingly simple" as Trevorrow puts it, a metaphor for not just going to the movies, but of consuming entertainment and being guided by overbearing marketing. Interestingly enough, that's exactly how fans discovered what this new hybrid dinosaur would look like when images of Indominus Rex surfaced online. Trevorrow continues, "the fact that stuff was leaked through merchandising plays right into what we’re doing. Indominus is an abomination and a killer—and on party plates."

And since it is what it is, a big summer spectacle popcorn movie designed to push toys into the hands of kids everywhere, we have exactly what you're looking for - dinosaur toys! If anything, the timing of Jurassic World might be perfect since there's a noticeable lack of (non-robotic) dinosaur movies in years. Perhaps that's why it's not surprising to see the film tracking for a whopping $100 million box office opening. Take a look at the flagship Indominus Rex toy below and click through the list of links to see the other tie-in merchandise from Hasbro and LEGO. Did we mention there's also a LEGO Jurassic World video game?

Indominus Rex Toy Design
Indominus Rex Toy Design

Colin Trevorrow directs the fourth Jurassic Park off a screenplay by Rick Jaffa & Amanda Silver and Derek Connolly & himself. The film stars Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Judy Greer, Nick Robinson, Jake Johnson, Irrfan Khan, Lauren Lapkus, BD Wong, Katie McGrath, and Ty Simpkins.

 

Jurassic World releases in theaters June 12, 2015.

Sources: EWVariety

Hasbro Jurassic World - Basic Figures

Jurassic World Basic Figure - SPINOSAURUS
SPINOSAURUS
Jurassic World Basic Figure - PACHYCEPHALOSAURUS
PACHYCEPHALOSAURUS
Jurassic World Basic Figure - ANKLOSAURUS
ANKLOSAURUS
Jurassic World Basic Figure - ALLOSAURUS
ALLOSAURUS
Jurassic World Basic Figure - Tyrannosaurus Rex
Tyrannosaurus Rex
Jurassic World Basic Figure - STEGOSAURUS
STEGOCERATOPS (hybrid of Stegosaurus and Triceratops)

Hasbro Jurassic World - Brawlasaur Singles

Jurassic World Brawlasaur Asst - Spinoraptor
Spinoraptor
Jurassic World Brawlasaur Asst - Stegasaurus
Stegasaurus
Jurassic World Brawlasaur Asst - T Rex
T-Rex
Jurassic World Brawlasaur Asst Raptor
Raptor
Jurassic World Brawlasaur Asst - Carnoraptor
Carnoraptor
Jurassic World Brawlasaur Asst - Hypacrosaurus
Hypacrosaurus

Hasbro Jurassic World - Chomping Dino Head & Hero Mashers

JURASSIC WORLD CHOMPING TYRANNOSAURUS REX Figure
CHOMPING TYRANNOSAURUS REX
Jurassic World Hero Masher Dino - Dimorphodon
Jurassic World Hero Masher Dino - Dimorphodon
Jurassic World Hero Masher Dino - Mashers 2
Jurassic World Hero Masher Dino - Mashers 2
Jurassic World Hero Masher Dino - Mashers
Jurassic World Hero Masher Dino - Mashers
Jurassic World Hero Mashers - Bad Boy mash-up
Jurassic World Hero Mashers - Bad Boy mash-up

Hasbro Jurassic World - Lights & Sounds Figure Assortment

Jurassic World Lights & Sounds Figure - DIMORPHODON
DIMORPHODON
Jurassic World Lights & Sounds Figure - RAPTOR
RAPTOR
Jurasisc World Lights & Sounds Figure - DILOPHOSAURUS
DILOPHOSAURUS
Jurassic World Lights & Sounds Figure - CERATOSAURUS
CERATOSAURUS

Hasbro Jurassic World - Playsets & Playskool Heroes

Jurassic World BRAWLASAUR BATTLE SET
Jurassic World BRAWLASAUR BATTLE SET
Jurassic World Tyrannosaurus Rex Lockdown Playset
Jurassic World Tyrannosaurus Rex Lockdown Playset
JURASSIC WORLD TYRANNOSAURUS REX
JURASSIC WORLD TYRANNOSAURUS REX
Jurassic World Deluxe Vehicle - Dino Tracker 4x4
Jurassic World Deluxe Vehicle - Dino Tracker 4x4
Jurassic World Deluxe Vehicle - Dino Tracker Copter
Jurassic World Deluxe Vehicle - Dino Tracker Copter

Hasbro Jurassic World - Raptor Assortment & Role Play Items

Jurassic World Raptor - ECHO
Jurassic World Raptor - ECHO
Jurassic World Raptor - DELTA
Jurassic World Raptor - DELTA
Jurassic World Raptor - CHARLIE
Jurassic World Raptor - CHARLIE
Jurassic World Raptor Claws
Jurassic World Raptor Claws
JURASSIC WORLD CHOMPING DINO HEAD Hand Puppets - TYRANNOSAURUS-REX
JURASSIC WORLD CHOMPING DINO HEAD Hand Puppets - TYRANNOSAURUS-REX

Hasbro Jurassic World - Stomp & Strike T-Rex and Vehicle Battle Packs

Jurassic World Stomp & Strike Tyrannosaurus Rex
Jurassic World Stomp & Strike Tyrannosaurus Rex
Jurassic World Vehicle Battle Packs - COPTER
Jurassic World Vehicle Battle Packs - COPTER
Jurassic World Vehicle Battle Packs - SUBMARINE
Jurassic World Vehicle Battle Packs - SUBMARINE
Jurassic World Vehicle Battle Packs - GYRO
Jurassic World Vehicle Battle Packs - GYRO

LEGO Jurassic World

LEGO Jurassic World -Dilophosaurus Ambush
LEGO Jurassic World -Dilophosaurus Ambush
LEGO Jurassic World - Raptor Rampage
LEGO Jurassic World - Raptor Rampage
LEGO Jurassic World - T. Rex Tracker
LEGO Jurassic World - T. Rex Tracker
LEGO Jurassic World - Indominus Rex Breakout
LEGO Jurassic World - Indominus Rex Breakout
LEGO Jurassic World - Pteranodon Capture
LEGO Jurassic World - Pteranodon Capture