Last year was a banner year for Joseph Gordon-Levitt and 2013 isn’t looking too shabby for the Dark Knight Rises alum, either. This past week, his feature-length writing, directing and starring debut, Don Jon’s Addiction, premiered at the 2013 Sundance Film Festival. The initial wave of reviews have been quite positive about his (post)modern examination of the Don Juan archetype.
No shock, Relativity Media has acquired Levitt’s film for the price of $4 million and plans to spend $25 million on marketing for a wide release (probably, with a date in mind close to awards season). That’s despite an impending battle with the MPAA over the film’s sexual content and graphic nudity, which makes an unfriendly NC-17 Rating more difficult to avoid.
Here is the synopsis for Don Jon’s Addiction:
Jon Martello objectifies everything in his life: his apartment, his car, his family, his church, and, of course, women. His buddies even call him Don Jon because of his ability to pull “10s” every weekend without fail. Yet even the finest flings don’t compare to the transcendent bliss he achieves alone in front of the computer watching pornography. Dissatisfied, he embarks on a journey to find a more gratifying sex life, but ends up learning larger lessons of life and love through relationships with two very different women.
The film reunites Levitt with both executive producer Ram Bergman and composer Nathan Johnson, who collaborated with the actor and writer-director Rian Johnson on Brick and Looper (sidenote: Rian and Nathan are cousins). In addition, Oscar-winner Nicolas Chartier (The Hurt Locker, Kill Joe) served as co-executive producer on the project.
Relativity’s press release includes the following statement from Levitt:
“I always intended this to be a movie for a mass popular audience. Everyone told me it was a long shot. Now Relativity is making it happen. [The Relativity heads] told me they believe that, more than anything, audiences want something unique. I couldn’t agree with them more. I admire them for putting their money where their mouth is. And I couldn’t possibly be more grateful.”
We’ll let you know when Don Jon’s Addiction secures an official release date. In the meantime, you can anticipate catching Levitt on the big screen in this fall’s Sin City: A Dame to Kill For.