‘John Carter’ 10-Minute Clip Suggests a Fun Movie Experience

Published 3 years ago by

John Carter 10 minute clips John Carter 10 Minute Clip Suggests a Fun Movie Experience

It’s safe to say at this point that the marketing campaign for Disney’s John Carter has been something of a mishandled affair. From the decision to cut the title “John Carter of Mars” down to the all-too-generic John Carter, to the decision to release an atmospheric first trailer as opposed to an action-packed one, the studio’s mission to position their film as the first big blockbuster of 2012 has instead resulted in an attitude of lackluster interest amongst the general public.

The marketing team for John Carter apparently knows that the film still needs a big push onto the mainstream radar, because in the final weeks leading to opening day, we’seen the the campaign ramp up dramatically, with action-heavy trailers and multiple clips of footage all being released to help prove that the film is a worthwhile blockbuster for the masses. Today the marketing campaign goes even further, by releasing the first ten minutes of the movie.

For those who don’t know, John Carter is based on the famous sci-fi novel series by author Edgar Rice Burroughs, who set the stage for many later sci-fi franchises, such as Star Wars. It tells the tale of a Civil War-era confederate soldier who is transported to the planet Mars, and finds himself in the middle of yet another civil war amongst alien races, with an imperiled princess in need of a champion. Because of Mars’ lower gravity, John Carter finds he has superhero-level strength, making him a pivotal piece in the Martian war.

Check out the Earthbound opening of John Carter below:

This opening does a good job of establishing the character of John Carter (as played by Friday Night Lights star Taylor Kitsch) and giving us the basic setup for how he ends up on the Martian planet. To his credit, Taylor Kitsch is a solid leading man if this clip is any indication; he exhibits way more charisma and personality than what we saw in the John Carter trailers, which made the actor seem somewhat wooden and boring. The Edgar Rice Burroughs Easter egg was fun for fans of the novels – and any film that features Breaking Bad star Bryan Cranston (the union officer Carter has beef with and ultimately saves) is doing something right, in our book.

Even though this opening clip doesn’t feature any of the effects-heavy sci-fi tropes the film is comprised of for much of its run time, it actually does something far more effective: it provides evidence that, even when working with live-actors, director Andrew Stanton still knows how to provide the fun movie experiences he created in his Pixar animated films like Finding Nemo and WALL•E. Early reviews of the film certainly echo that impression.

John Carter will be in 2D and 3D theaters on March 9, 2012.

Source: Disney

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  1. I liked the preview, the movie looks promising.

    Looks as if they think not enough people are aware of this movie but after such an extended marketing campaign, those that would ever care about this movie should be aware of it, right?

    There is this belief at times that when companies push out a lot of footage its because they know the movie will not do well so they are just trying to maximize their profits in the first few days before it all goes under. I hope that is not one of those cases.

  2. Ten minute preview, really? Glad it’s linear and not a ten minute trailer.

  3. sold.

    • Same.

  4. I’m sold into the film, looks a lot better than I would have sought at first.

    Bryan Cranston FTW!!!!

  5. I’m just blown away by Michael Giacchino’s score to this whole scene. I was SO far from impressed with his Star Trek score. This was totally “epic” – in the correct sense of the term.

    And the film does seem to promise more than a kiddy adventure. I think I will be there on opening day! LOL

  6. Good first ten minutes. I just hope the rest of it is worth watching.

  7. Disney has been going full tilt with the advertising for this movie. The new television spot I have been seeing invokes the names of both Star Wars and Avatar, hope it lives up to the comparisons box office-wise.

  8. I’ll definitely be seeing this. The first ten minutes looks solid at least :)

  9. Sold!! This looks like it will be a pretty decent movie really liked this opening Especially Bryan Cranston!

  10. ah man i was just getting into it! looks good so far

  11. My 2 year old said “More Mommy, more! Movie!” She does like a good ass-kicking.

  12. I loved the books. This movie looks like it will be okay.

  13. This might just end up being a sleeper hit. I’m assuming that Disney will be aiming for the widest age range of audience, it’ll be interesting whether they can pull it off or just come across as watered-down neither here nor there. Andrew Stanton directing makes all the difference as far as where I’ll place my bets.

  14. that… was… AWESOME!!! Fan of the book and so far fan of the film. I hope the rest of the movie can hold up.

  15. Damn!they must really be desperate to win people over but it does look promising of some sort.And don’t you just hate it when they cut it off right at the good part:)

  16. I took my 7 year old son to a preview of John Carter tonight. We both had a blast. There were liberties taken, sure, but it made for a great night/story. It stands alone or could be a great jumping off point for a new trilogy or a few features. Great action and use of tech.

    • You are a studio goon.

  17. This scene not only makes me want to check out the movie, but also the books!

    • Just don’t expect the visuals you see in the movie to match up with what the books describe. They made significant changes to most of the creatures.

  18. Wow, talk about your pushing. I don’t think I have ever so much TV commercial time devoted to promoting a movie.

    Maybe if they had just left the title, “John Carter of Mars”, people would have been more initially interested in it.