Jon M. Chu to Direct ‘Jem and the Holograms’ Movie Before ‘G.I. Joe 3′

Published 1 year ago by

Thursday’s announcement that G.I. Joe: Retaliation director Jon M. Chu would be helming a live-action update of cult classic 1980s cartoon series Jem and the Holograms was met with a fairly even mix of elation and skepticism. Did April Fool’s Day come early? Was Chu (who was and is contracted to direct the upcoming G.I. Joe 3) really going to bring Jem, Kimber, Aja, Shana, and Carmen to three-dimensional life?

We now know that the answer to that question is a resounding yes, and there’s even a video to prove it. Check it out above.

For those unable to watch the clip, it features Chu, producer Jason Blum (Insidious, The Purge), and the man responsible for inflicting the music of Justin Bieber upon us all, Scooter Braun. The three men not only officially confirm the film’s development, but also implore the fans to get directly involved in the process. Jem devotees are invited to offer their suggestions on everything from casting to wardrobes to storyline ideas on social media, as long as they make sure to include the hashtag #jemthemovie so that Chu, Blum and Braun can find it.

Jem Jon M. Chu to Direct Jem and the Holograms Movie Before G.I. Joe 3

That said, all this fervor concerning a Jem movie makes one wonder what the deal is with G.I. Joe 3, which Chu had hinted would enter production in 2014. While taking questions last night on Twitter, Chu saw fit to drop the following bombshell on the world:

Considering Chu had already taken several questions concerning Jem before offering that answer, the contextual assumption would be that Jem is in fact the “crazy little movie” he mentioned there. If that’s the case, Jem would logically need to start and/or finish filming this year.

While the scope and budget of Chu’s Jem revival isn’t yet known, one could surmise it will take a good chunk of – if not all of – 2014 to complete production. This would push likely mega blockbuster G.I. Joe 3′s production to 2015, meaning audiences probably wouldn’t get to see that film until 2016 or possibly 2017, depending on how long post-production visual effects work would take.

G.I. Joe Retaliation cast Jon M. Chu to Direct Jem and the Holograms Movie Before G.I. Joe 3

While it’s commendable that Chu wants the script to be “perfect” before shooting commences, such a long delay is unlikely to please Joe fans, who were told just a few months ago that the franchise’s second sequel was the director’s next project. It’s impossible to be sure how much crossover there is between fans of Joe and fans of Jem, but the latter displacing the former could very well cause resentment between those two extremely devoted groups. The last thing the world needs is another fan rivalry.

Things on this front will remain unclear until Chu decides to confirm one way or the other what his schedule for the next couple years is, but if Joe really does get bumped for the sake of Jem, fans are likely to find the prospect outrageous. Truly, truly outrageous.


Both Jem and the Holograms and G.I. Joe 3 are still in pre-production and have no projected release dates.

Source: Twitter [via SlashFilm]

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  1. If Jem is a cult classic that I guess they will be doing a Robotix and Inhumanoids movie too? These were all extended commercials for B-D list toys, don’t expect much out of movie adaptions of thin concepts.

    • Don’t be so quick to dismiss it outright. While I’m much more interested in seeing a re-boot of GI Joe, Gem may have an audience. I think that Thundercats would make more money, but it would also cost a lot more to make. Both are risky.

    • Next will be Dino-riders, then Go-Bots

  2. Is it April Fools Day on the Chinese calendar?

  3. What’s next ? Hong Kong phooey: The movie

  4. Seriously!? This guy turned down He Man to make this movie?

    • First thing I was thinking.

  5. All the step up and crappy Justin Bieber documentary has lead his career to this. Hana montana the scifi movie.

      • I know its a80′s cartoon. But some one is going to make that comparison sooner or later and I might as well be the one.

  6. And to follow up he will be doing a live version of My Little Pony.

    Aren’t there better 80′s stuff to make movies about?

  7. I can see why this makes sense, they are very similar projects after all… Whaaaaat?!

  8. The 80s revival continues. Don’t forget next summer there will be a Transformers & Teenage Mutant Ninja Turtles movie.

  9. Please STOP with the Jon Chu directing already! He is complete trash. He makes trailer park worthy movies, nothing more.

    I actually liked the show JEM even as a young boy watching all the typical boy-fair like Thundercats, Ghostbusters, Transformers, GI JOE, etc. I’m a singer in a band so that make sense I suppose, but I certainly don’t want to see this talentless fanboy Chu touching the gems (yes, pun intended) of my youth.

    • I have to say that I agree here. If they couldn’t get the action figures right that lasted all of two months, why let someone who’s movies have been nothing but trashed take on Jem. As much as I would LOVE a Jem movie, I’d rather have Abrams or someone do it, because at least they’ll take the time to do it right. Jem wouldn’t be ‘some little movie’. To get synergy right and all of the other characters as well as the dynamic between Jem/Jerrica takes time and effort. Yes I’m a Jem junky I have been since I was a kid, the difference now is I use Jem as inspiration for my own writing, and so help me if they ruin that I’m going to be pissed.

  10. Shamefully, watching this cartoon as a kid I used to have a serious crush on the main character “Jem”. Those days are long gone…… :)

  11. Chu is better suited for a film like Gem than again JOE.

  12. I…have literally no idea what ‘Jem and the Holograms’ is.

  13. uhm ok….i bet it makes a killing

  14. This is ridiculous turned down He-Man for this crap lol

  15. I can see this being spectacular and I can see this being a disaster.

    In other shows from the 80′s, will they make Galaxy Rangers? I nominate Hugh Jackman for Goose and Nathan Fillion for Zack Foxx.

    Bionic 6… wait, that could work.

  16. So we have Bronys, what next Brogrammys?

    And the Fall of GI Joe from IDW comics in the Autumn. Red headed woman could be a Scarlett solo title. Wny not just call it GI Jane?

  17. I want an 80s cartoon shared movie universe. I want Voltron vs The Thundercats – For 80s SUPREMACY!!!!

  18. No thanks.

  19. This crap might turn a profit if someone like Katy Perry signs on as Jem.

  20. “my childhood…why must they kill it? It hurts inside…” Because hollywood has no ideas “I don’t believe it” right…right, ok they have no ideas their WILLING to try “that’s just stupid” I’ve told you this before “I still don’t believe you” and now? “…I may be considering it…” Some progress at least.

  21. Anything this guy makes will be trash.

  22. The only way anyone would see this is if Kate Upton plays Gem and she shows her boobies. I’d watch that. (golf clap.)

  23. I want this to happen so bad, it can be done right but it probably won’t be done right. The franchise could use the reboot and the film would have some good CGI and special effects use. Plus the first season (up to glitter and gold) could be the plot of the first movie. As long as it’s not rushed (I could take a 1h 45m – 2h movie) it would be a good movie. I would want it all to be no names as the leads though.

    As for people getting angry about other movies not being made. I’m a huge mech/anime fan you don’t see me complaining about Akira, Evangelion, robotech, Gundam, Voltron movies not being made. All I have is Matrix (rip off of Ghost in the shell to some degree) and Pacific Rim (great movie but had alot of giant robot references) Just like comics this all will take time. They just have to make easy money and what’s easier to sell then cute pink dolls and what not to little girls (and…straight 24 year old black guys)

  24. Considering GI Joe 2 was one of the most insanely sexist movies I’ve seen in the last little while, I can only see this being a disaster

  25. It worked out so well for GI Joe 2!

    • It sure did.
      With a budget of $130 million, it made $ 375 million worldwide.

  26. If the Jem and the Holograms movie becomes a hit, expect a crossover between Jem and Pacific Rim. They’ll call it Robotech.


    • I would call it Macross…but ok…

  27. I just want to know…is it going to be set in the same universe as the G.I. Joe movies? Might they cross over? Say, have the same sleazy reporter/talk show host guy show up in both? :)

    (Hasbroverse FTW. :)