Weekend Box Office Wrap Up: March 3 2013

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Mar 3 Box Office Jack Giant Slayer Weekend Box Office Wrap Up: March 3 2013

Another disappointing box office this weekend, with the top 10 failing to top $100 million.

In at number 1 is Jack the Giant Slayer (read our review) with $28 million. While Brian Singer’s fairy tale reimagining was the clear winner this weekend, it was a big loser in the grand scheme of things.

Made for a reported budget of $195 million, Jack was going to need to fare much better on opening weekend to avoid “flop” status. Warner Bros. was hopeful that the film would at least come in at a low $30 million – a modest expectation for a studio that was already disappointed – but Jack couldn’t even deliver that opening weekend tally. We almost definitely have our first major flop of 2013.

Identity Thief comes in at number 2 with $9.7 million. Ironically, Identity Thief is the complete opposite of Jack the Giant Slayer with its $107 million in domestic grosses, and the title of highest grossing movie of 2013 (so far) by nearly a $30 million margin.

The comedy 21 and Over (read our review) comes in at number 3 with $9 million. Thought to be this year’s Project X, 21 and Over takes place over a single night of drunken debauchery, but with age-appropriate characters. While the film couldn’t surpass Project X‘s $21 million opening, it will likely make back its $13 million budget.

The Last Exorcism Part II (read our review) is the number 4 film this weekend with $8 million. The first film hit while the found footage genre was still all the rage, and opened to $20 million. This sequel, however, couldn’t replicate that success.

To be fair, the film does buck the found footage conceit, but even then that wasn’t enough to get horror fans too terribly interested. Thankfully, a cast of no-name actors means the film only cost $5 million to make, so it will probably turn a halfway decent profit.

Rounding out the top 5 is Snitch with $7.7 million. Though the film is not the typical action fare moviegoers associate with The Rock, it has earned $24 million over two weeks.

Escape from Planet Earth comes in at number 6 with $6.7 million. Despite little to no marketing, Escape has earned $43 million over three weeks. It’s not the box office we typically associate with animated films, but under the circumstances, it’s not half bad.

Mar 3 Box Office 21 and Over Weekend Box Office Wrap Up: March 3 2013

In at number 7 is Safe Haven with $6.3 million, which brings its domestic total up to $57 million. If the film can pull in a few million before dropping off the box office altogether, it will most likely be the third highest grossing Nicholas Sparks adaptation, behind only The Notebook ($81 million) and Dear John ($80 million).

Silver Linings Playbook comes in at number 8 with $5.9 million, which brings its total up to $115 million. The only returning film in the top 10 to see an uptick, Silver Linings likely benefited from Jennifer Lawrence’s Oscar win on Sunday.

A Good Day to Die Hard comes in at number 9 with $4.5 million. Now at $59 million, Die Hard 5 is officially on track to become the weakest film in the franchise in terms of box office revenue.

And finally, Dark Skies comes in at number 10 with $3.5 million. The alien invasion (disturbance?) film is now up to $13 million.

Outside the top 10: Park Chan-wook’s Stoker (read our review) earned $158,800 on 7 screens ($22,686/screen average), and The Hobbit: An Unexpected Journey finally crossed the $1 billion mark for worldwide box office.

[NOTE: These are only weekend box office estimates - based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released Monday, March 4th - at which time we'll update this post with any changes.]

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Source: Box Office Mojo

TAGS: 21 and over, box office, dark skies, die hard 5, Escape from Planet Earth, identity thief, jack the giant killer, safe haven, snitch, stoker, the hobbit, the last exorcism 2, the silver linings playbook

23 Comments

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  1. good job Hobbit!

    • Yes. Jackson has proven himself to be the king of Middle Earth. I would anticipate that the second film will outperform the first, since it will feature Smaug the dragon, and the third film will be on par with the second film. So in other words, likely over three billion in earnings, just from the movies alone.

  2. Well at least Bryan Singer has X-MEN days of future past to get him back on top. Never was going to see Jack The Gaint Slayer anyways. It still has a chance of recouping it’s production budget overseas.

    • @al

      Maybe you should give it a chance. It was actually a pretty good movie. I think the review on this site (3/5) was a little harsh on it. Probably taking some things a little bit too seriously. It was a pretty fun movie and to me had a good balance of action and silly for the topic of the movie. I mean, seriously, it’s Jack and the magic bean stalk… I enjoyed it, and given the other movies out now, I’d say it was worth watching in theaters.

      • @Kenj

        Actually I have nothing against Jack The Gaint Slayer. It just looked like it was aimed at the family/kids department. But the truth is…it cost nearly 200 million to make, and the studio will balk at the money it brought in this weekend. It may be a good film, but studios see dollar signs. Next weekend…I’m sure it will plummet in box office sales; and then you also have OZ opening which will probably make a ton of money.
        I don’t go to the movies like I used to. The Avengers was the only flick I saw last year in the theathers. I’m waiting for TREK, and Man of Steel; and Thor in November…that will be my movie going experiance for 2013.

        • @ai

          What about Iron Man 3?? I can’t wait for Trek. I loved the first one.

    • I wouldn’t say that !
      If anything this is a sign where Singer is taking X men’s next installment !

  3. I know people will say that 3D prices, inflation and the rise of ticket prices is part of the reason The Hobbit has reached the “billion” mark and I won’t deny that’s part of it. No arguments here. But it’s still a BILLION freaking dollars.
    On the other side of the scale we have Jack the Giant Slayer. Yikes!!!
    I’m sure the worldwide box-office will help but it’s going to take a serious turnaround and some heavy-duty DVD & Blu-ray sales for that to even come close to a profit.

    • In 10 years 1 billion dollars may not even be an achievment 4 films did it last year lol

    • Tho 3d is a big factor, the biggest factor
      was the international box office which was around 700 mil compared to the 300 mil of domestic

      • Trey, it is soooo obvious you were not a fan of this film. Apparently, countless others were. Congrats to The Hobbit, a great film!

  4. The Hobbit was so boring, I couldn’t force myself to finish it. A phenomenon of social psychology.

    • I would’ve said that about Avatar and that movie’s huge box office success, not The Hobbit.

      • Id say it about both

    • So, just because YOU did not like it means that its success must be a “phenomenon of social psychology”? Exactly how arrogant are you?

  5. Budgets are so overblown. Why does Jack have a $195 million dollar budget. It seems way to high for a March release. That’s like a summer blockbuster budget.

    • Movies are becoming more ambitious now.

      Instead of low budget affairs and practical effects done with as little money as possible, we’re getting lots of CGI with the subsequent teams that work on it, just to name one aspect of it.

      The more money a studio makes from popular movies, the higher the budgets for productions regardless of release date. Plus Jack was delayed anyway.

      • To add since there’s no edit button…

        Look at the music industry.

        In 1994, Korn were given a $500,000 budget to record their debut album. As their success grew in the 90s, their Untouchables album (released in 2002) was given a $5million budget, which they went way over.

        Success = a willingness to spend more money on a product.

        • @ Dazz

          This is so true, not to mention, if you got an A list director and stars…that is a lot of the budget right there. No wonder many other smaller studios are making profitable movies ( mainly horror ) for 3-10 million bucks and they recoup it.
          For the last 7 years now, I’ve carefully selected what movies i plan to spend 14 bucks on in the cinema ( NYC is expensive folks )

          • Still think release date matters. If you look back at previous years you can gauge the size of your audience. Summer and winter are the biggest because they coincide with people ages 5-18 or 21 being on vacation. No budget is going to change that. I don’t think A-lister pull what they used to either. The turn around is too fast. The new a-lister don’t have the name recognition as the past they don’t have a decade of films behind them to build the name recognition. With of course a small umber of exceptions.

        • “Success = a willingness to spend more money on a product”

          If that was true..Jack would be #1 this week and movies like The Blair Witch Project or Chronicle wouldn’t make diddly…

  6. So, Warner Brothers greenlit Jack the Giant Slayer at 195 mil plus advertising but they can’t decide on a Justice League film? Huh.

  7. I seen 21 and Over this weekend and I liked it. It was a good 90 min time burner, entertaining!

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