Is this the end of movie theaters?

Published 10 years ago by , Updated February 15th, 2014 at 10:45 am,

After years of fighting the digital dragon, the movie industry finally gave us… MovieLink and CinemaNow. The underwhelming response to such services is far more telling than any criticizing I could do here, but suffice it to say that people want something different… something more.

Morgan Freeman may have the answer. His company, Revelations Entertainment, has teamed up with Intel to form a joint venture called ClickStar. The idea is for consumers to have total, on-demand digital access to TV, movies, etc. What’s really interesting is that the company is proposing access to first-run movies through the digital service. It doesn’t take a leap of faith to see that movie theaters could be headed straight for the history books. Quite frankly, given the declining quality of the movie-going experience (read Vic’s rant here), I’m not all that broken up about the idea.

I’ve always liked Morgan Freeman as an actor and as a person, and now he’s proving that he’s a smart businessman as well. He’s one of the few people in Hollywood who is in favor of joining the digital age and taking advantage of its opportunities, rather than fighting to the bitter end like most of the other executives have.

Source: Information Week

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5 Comments - Comments are closed.

  1. Pretty funny having an old-time actor like Morgan Freeman setting this up, isn’t it? :D

    With all the talk of the movie industry slump, I say this (if it goes forward) is a well-timed thing. Of course there will be a huge battle over this which would end quickly if the studios saw more profit in it than in theatrical releases.

    The thing with releasing a movie in theaters is that it can have an “event” quality to it that you just don’t get with downloading a movie at home.

    There’s also the big screen to contend with: Most people still have 36″ or smaller televisions, and out at the movies is the only way for them to see a movie in a larger than life format.


  2. That’s true… it becomes a balancing act between the “experience” of the movie theater versus the convenience of home viewing. Some movies can only be truly enjoyed in the theater, but in general, if I could choose between seeing a newly released movie in the theater or at home, I would probably choose to see it at home.


  3. I live in a place where this is already a reality (ie. a university hall with a twenty meg per second net connection and a local file sharing network that has just about everything you could ever want).

    It hasn’t spelt the end for movie going among students. A big screen, suround sound and social outing still seem to draw large numbers of Uni students.

    Neither iTunes nor P2P spelt the end of music, nor will this end move theartres.

  4. Kieran, I think a more accurate analogy would be to say that iTunes and P2P haven’t eliminated live concerts. :D

    Good point in regards to the “social outing” aspect, although you could do the same at the home of a friend with a big-screen surround-sound system. Of course that would be the equivalent of half a dozen people getting into a movie for the price of one…


  5. You could do the same thing with drive-in theaters. Of course, the fact that they’re practically extinct is probably a testament to the success of that particular business model.