Is This A New Movie Viral Campaign – SOLVED!

Published 7 years ago by , Updated August 6th, 2012 at 5:07 pm,
viral letter sm Is This A New Movie Viral Campaign   SOLVED!

This looks like it has something to do with the upcoming HBO vampire series True Blood. My bud Devin from has informed me there is an HBO series coming soon called True Blood and one of the plot points of the story is the creation of a synthetic blood called “tru blood” which allows vampires to reveal themselves to the world now that they no longer have to prey on humans.

This aligns with the quote I found buried on

“Thank You For Answering The Call And Joining Us.
But What It Means To Us Is Almost Beyond Words.
Tru Blood can sustain us. The Bonds of Blood Will No Longer Hold Us Hostage.”

And it also aligns with the mysterious initials “T B” that are in the letter below.

Nothing remains a mystery long on the internet. icon smile Is This A New Movie Viral Campaign   SOLVED!

Original post follows…

Ok… now either this is the start of some new, clever viral marketing campaign for a movie that’s coming out soon – or I’m embarrasing myself by posting up something I received in the mail that’s totally unrelated to any movie at all. icon smile Is This A New Movie Viral Campaign   SOLVED!

I’ve been wracking my brain trying to figure out just what the item I received today in a translucent envelope really is. The only vague clue is the inclusion of the initials T.B.

For more information and pictures of what I received, read on.

Below you’ll see everything I received today. It was addressed to me personally with no mention of Screen Rant and was postmarked New York. You can see the packaging is quite fancy (and I would say expensive) including a heavy black envelope that was sealed with red wax bearing the mysterious T.B. once again.

viral letter Is This A New Movie Viral Campaign   SOLVED!

For any of you that may be good at decoding or cryptography here’s a detailed look at the “writing” and the odd symbol in the message that was inside the black envelope:

viral letter detail Is This A New Movie Viral Campaign   SOLVED!

So… this is either:

A. Something really obvious related to some movie that I’m totally missing the boat on.

B. Something that’s actually tricky to figure out and related to some movie.


C. Something totally unrelated to any upcoming movie and I’ve just revealed some weird piece of mail from some unknown stalker, fan or lunatic to tens of thousands of people. icon smile Is This A New Movie Viral Campaign   SOLVED!

My first thought was that it might have something to do with the upcoming film The Mummy: Tomb of the Dragon Emperor, based on the look of the symbols.

Update 1:
Ryan from found this website: which has more and similar items and the same logo seen above. The last time there was a viral site with a Japanese domain it was courtesy of J.J. Abrams and had to do with Cloverfield

Update 2:
Apparently the symbols above are Egyptian (a friend of Ryan’s received the same letter and had it analyzed by UCLA’s language department!) so it may be Mummy 3 related, but I’m also thinking it might have something to do with the Street Fighter movie? Of course that’s still nine months away from opening so the Mummy flick is more likely.

Update 3:
Other people/sites who have received similar letters: – The official site of novelist J.C. Hutchins – A self-described pop culture blog.

Cactus Pix – Describes itself as a “Motion Picture Company.”

The registry info says it was registered on March 27th of this year. It’s not owned by any studio.

Update 4:
Thanks to the decoding skills of some of the folks over at the following website has been uncovered: There is a countdown timer on the site set to expire at 7PM Eastern Standard Time tonight.

The domain was registered on February 13th of this year but they’re using privacy to mask the ownership. “Revenant” means “a person who returns as a spirit after death” or a corpse that returns from the grave, aka: a zombie.

There is also a forum that is not yet accessible on the site called the Trublood Forum. And I was able to locate the following phrase:

Thank You For Answering The Call And Joining Us.
But What It Means To Us Is Almost Beyond Words.
Tru Blood can sustain us. The Bonds of Blood Will No Longer Hold Us Hostage.

I also discovered there will be the following areas:


And here’s an image buried on the site:

revenant ones Is This A New Movie Viral Campaign   SOLVED!

So what do YOU think?

TAGS: True blood
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  1. Well done everyone!

  2. LOL, James I stand corrected in thinking you or Hutchins might be behind this. :-)

    And I did hardly anything – well, up until the second site was uncovered. ;-)


  3. I was a letter recipient.

    I’ve been following the posts here (and unfiction) throughout the day.

    Thanks for all of the information!

    ~ Blue

  4. Well if anyone wanted to put out a strange letter and see if it would get any hype, we now know that it works.

    I see a new trend in online marketing unfolding here.

    I sure wouldn’t be surprised if this gets very anti-climatic.

  5. A vampire show.


  6. Vic, you should autograph that letter and put it up for bid on Ebay. ;-)

  7. Ok I am glad I wasn’t the only one who couldn’t hear her. I was accessing the site on my laptop when the counter struck 00:00:00 and I queued up at like 13 but it still took about 10 minutes to get to talk to her. It was able to access my laptops webcam and microphone. She could hear me… at least I think that was what she said. But when I told her I couldn’t hear her, she shrugged her shoulders and hung up on me :( I was hoping to get a date :D

  8. I actually didnt bother looking to see what it was tilkl i was done with everything for the day,But awesome vic,You proved that a man with the internets can PWN their little games XD

    thought it was cool everyone got a letter though,only sucks that you dont get something special for having one..

    and i second that freaking ebay that thing XD

  9. Well, I went home for the weekend before the great unveiling.

    Seems a lot of trouble (meaning: Undecipherableness) to go through for not a lot of reward.

    Ah well…

  10. Saw that coming……;-)

  11. So you guys stop here… I never seen so much work put into this
    but now the problem lies inside the site
    there is more to this mystery
    dont believe read their forum then go to elders… it is blocked and the passcode is sumwhere

  12. Well all I wanted to know was what it was about, not so much what it said. :-) The unfiction forum links above are a good place to go for followups.


  13. cant believe to give up like this. actually it is amuzing
    because who ever came up with this spent alot of time to perfect their charters
    I mean the posts are historicly correct and slightly errie
    But hey

  14. I believe it to be an invitation to lunch.

  15. As wierd as I may seem for saying this. I think that anything i possible including a possibility of vampires existing. If they do i’d personally love to meet one. As for t.b be in the letters maybe it just stands for trublood the series.

  16. Egyptians wrote in hieroglyphs… the egyptian style of hieroglyphs are more like pictures than what we perceive as alphabetical and this form or writing is obviously not egyptian.

  17. user: guest
    pass: #4ndd4ybr0u6h7b4ckmyni6h7#

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