‘Iron Man 3′ Super Bowl Trailer – Plus Images [Updated]

Published 2 years ago by , Updated February 16th, 2014 at 9:23 am,

[Check out the BIG Planet Hulk/Avengers 3 news!]

Let’s take a break from talking about the future of the next set of Marvel Studios films coming over the next three years and focus on the here and now. Phase Two kicks off in the first weekend of May with Iron Man 3 and while we ponder the idea of Robert Downey Jr.’s Tony Stark travelling into deep space with a new slick armored suit, we can watch one of his other (confirmed) new suits get torn to pieces.

Director Shane Black and co. are positioning the Iron Man threequel as a standalone story, bringing its titular hero back to the forefront as we say goodbye to the S.H.I.E.L.D. organization for a few hours of Robert Downey Jr. screenplay, mixed in with the most action we’ve seen from the series yet.

The 14-second Super Bowl teaser (click here for all the full Super Bowl movie trailers) mostly rehashed footage we’ve seen from the full Iron Man 3 trailer, namely  Tony’s home being decimated and Ben Kingsley’s Mandarin, but managed to include a few new brief shots of Don Cheadle’s James “Rhodey” Rhodes sporting his new patriotic armor and an upwards shot of Guy Pearce’s mysterious Adrich Killian, but the full commercial (up top) delivers something quite a bit different.

Many of the leaked set photos during production revealed a sequence of stunt actors hanging and we learned it would be for a sequence involving Iron Man saving people who are falling from Air Force One… with no parachutes. The 30-second spot shows Air Force One falling apart and Stark beginning to save them, before it ends and teases the extended spot. Compared to the Fast & Furious 6 spot, it was relatively underwhelming.

Watch all the Super Bowl 2013 movie trailers here!

Official Iron Man 3 synopsis:

Marvel Studios’ “Iron Man 3″ pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Iron Man 3 is directed by Shane Black based off of his and Drew Pearce’s screenplay, and stars Robert Downey Jr., Ben Kingsley, Don Cheadle, Gwyneth Paltrow, Guy Pearce, Jon Favreau, Rebecca Hall, William Sadler, James Badge Dale and the voice of Paul Bettany.


Iron Man 3 releases May 3, 2013, Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers 2 on May 1, 2015 and Ant-Man on November 6, 2015.

Follow Rob on Twitter @rob_keyes for your Marvel movie news.

Follow Rob Keyes on Twitter @rob_keyes
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  1. So is it just me or was this trailer really lame? Also the start of it was kind of useless and a waste of how many every seconds that was.

    • If my guess is correct, that part at the beginning of the trailer, that you called lame.. will be a veeeeeery cool part in the movie. [no spoilers]

  2. Happy dies near the start – I called it.

    • You called nothing.

      • I called you. Why didn’t you pick up?

    • who says he dies, he could turn into the freak, now that would be an interesting twist…. that happened 3 times in the comics, though he does eventualy croak….

      • Happy is someone quite close to Stark so he’s death would help provoke Tony enough into wanting to chase down the person responsible, I think Happy Hogon dies at the hands of Eric Savin who has taken the Extremis virus, the actor playing him said as much

        “Ben Kingsley is the mouthpiece. Guy Pearce is the brain. I’m the muscle.” That to me says that Guy Pearce’s character is working with The Mandarin and uses he’s own bodyguard as a mean of attacking Tony though I’ve got to be honest here, I really want to find out what role Firepower has in all this.

        He’s listed as one of the characters but I mean what role could he possibly have in the movie? I’m thinking it could a means of showing the audience how things have changed for Iron Man. He’s still fighting people who have their own Iron Man suits mirroring the warnings he was given in the second film about being wrong when he said nobody else could build Iron Man Technology.

  3. It’s good to know that the gay community has a voice in the comic book, megabucks, Hollywood, phenomenon that is Marvel. Bring on Speed Ball.

  4. Hahaha! “That might have been more extensive than extended”
    I peed my pants. So, so funny!

    …rest of the trailer was pretty ‘meh’ though. Hardly any new footage.

    • Hahaha! I hear ya girlfriend, my pants were doing some weired things to.

  5. I laughed my ass off when I saw that trailer. The rest of it was cool, too.

  6. I thought it was fine. You want something the average Joe, who doesn’t go out of their way to seek out comic trailers to see it and wonder what it’s about. You don’t want to give the entire movie away or let them guess how it all ends up, which a good chunk of movie advertising does these days. For example you’ve seen all the best stuff ‘Fast And Furious 6′ has to offer you can bank on that…

  7. I thought the trailer was kind of lame. I’m still psyched for this movie, didn’t really need a trailer, but this one was kind of pointless.

    • if a trailer’s purpose is to get people talking about it, i’d say it made it’s point. even negative publicity is publicity all the same :)

  8. I’m not as interested in Iron Man as in the rest of MCU, but this looks like it’ll be a really high quality film. I didn’t think Iron Man was as good as most people feel it is (origin stories almost always tend to be boring to me – I loved Thor, however). But this looks like it’ll be a significant step up. Can’t wait.

  9. I loved the trailer. I cannot wait til May for it to come out.

  10. Love it!