The controversy over the gender gap in comic book movies reared its ugly head again recently when Iron Man 3 director Shane Black revealed that he had to change the movie’s main villain from a female to a male because Marvel didn’t think a female character would sell as many toys. While that happened before Kevin Feige gained full control over creative decisions for the Marvel Cinematic Universe, it still hit a sore spot for many fans who already felt that the women of the MCU were getting the short straw.
On the TV side of the MCU, Jessica Jones garnered critical acclaim by putting a female character and her recovery from trauma center stage, instead of putting the women on the sideline. By focusing on the cycle of abuse Jessica endured at the hands of the hands of the manipulative Kilgrave, the show elevated itself above stock superhero fare by addressing issues not typically addressed by the genre. According to Jessica Jones star Krysten Ritter, though, that doesn’t mean the show can’t sell toys as well as its male-centered counterparts.
When host Stephen Colbert brought up the Iron Man 3 controversy on The Late Show (via EW), Ritter expressed shock at the news. “Girls can sell toys!” she exclaimed. Colbert then asked if there were any Jessica Jones toys, to which she responded that if not, there should be:
“I don’t know if there is yet but there should be and I bet it would sell huge and I’m going to make some phone calls after this.”
Colbert then addressed the audience and told them to “Go out there and just demand your Jessica Jones toys. Just go to the toy store right now and ask for one.” Ritter also offered a DIY alternative to tide fans over in the meantime:
“Just get a Barbie and put on some cool jeans with rips and boots and a motorcycle jacket and there you go.”
If nothing else, Ritter’s call to action could result in some fun, copyright-infringing toys on Etsy in the near future. With the success of Jessica Jones, though, it seems like a no-brainer for Disney to put out an official action figure for her character at some point. That will especially be the case when she joins The Defenders, which promises to be more action-focused than her solo series. Until that action figure is released, though, be on the lookout for a black market of tiny ripped jeans and motorcycle jackets.
Daredevil season 1 & 2 and Jessica Jones season 1 are now available on Netflix. Luke Cage season 1 will arrive on September 30th, 2016. Release dates for Jessica Jones season 2, Iron Fist, The Defenders, and The Punisher on Netflix have not yet been announced.