‘Iron Man 3′ Beats ‘Avengers’ International Box Office Numbers

Published 1 year ago by , Updated April 29th, 2013 at 8:10 am,

Iron Man 3 Box Office Iron Man 3 Beats Avengers International Box Office Numbers

Marvel Studios’ international marketing strategy is paying off and the cast and crew of Iron Man 3 can feel happy knowing their time investment required to conduct a comprehensive world press tour leading up to the theatrical release of the first post-Avengers production was worthwhile.

Where last summer’s The Avengers broke not only the domestic opening weekend record, but in a dozen international markets, Iron Man 3 is already beating it out with $195.3M at the international box office.

Disney and Marvel Studios are happily sharing Iron Man 3′s impressive overseas box office numbers before the weekend’s out, emphasizing the importance of the summer-start release date and Robert Downey Jr. as the quintessential face of the Marvel Cinematic Universe. Here are the highlights Disney noted:

International Highlights

  • Biggest opening weekend ever in: Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, PhilippinesMalaysia and Singapore
  • Biggest opening day ever in: Taiwan, Philippines, Singapore, Vietnam and Malaysia
  • Biggest Marvel opening weekend in: Australia, Sweden, Norway, Denmark, Netherlands, Finland, Hungary, Romania, New Zealand, Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, Philippines and Malaysia
  • #1 film in every market and is the biggest opening weekend  of all time in Asia Pacific and Latin America

The $195.3 million estimated haul beats out The Avengers international opening of $185.1 million and is a sign of things to come. The biggest highlight we’re noting is that the film hasn’t even opened in China, Germany or Russia yet and that’s crucial because Disney and Marvel are banking hard in the Chinese box office with their partnership with Beijing-based DMG Entertainment to make Iron Man 3 a co-production. China is even getting a slightly different version of the film with added footage.

  • UK – $21.5M
  • Korea - $19.2M
  • Australia - $18.4M
  • Mexico - $16.1M
  • France - $14.7M
  • Brazil - $12.3M
  • Italy - $11.2M
  • Taiwan – $8.4M
  • Philippines – $7.4M
  • Japan - $5.4M
  • India - $5.2M
  • Spain - $5.0M
  • HK - $4.9M
  • Malaysia - $4.6M
  • Indonesia - $4.5M
  • Other - $36.5M
  • Total - $195.3M

Iron Man 3 of course hits its biggest market (North America) next Friday and as of last week, MovieTickets.com claimed opening day sales already had more than 400 theaters sold out. That was then. The increased buzz since and closer proximity to its release will increase demand of opening weekend pre-sales even further. Iron Man 2, the last non-3D title from Marvel Studios had a domestic opening of $128,122,480 and the 3D-boosted openings of Captain America and Thor couldn’t compare. It wasn’t until The Avengers brought back Robert Downey Jr. and everyone else together for the record-breaking $207,438,708 domestic opening (the biggest domestic opening of all-time). According to The Wrap last week (before the international numbers came in), Iron Man 3 was tracking for a $160 million U.S. opening which is a safe bet considering the success of Iron Man 2, the international numbers, the post-Avengers boost and the early positive reviews.

Robert Downey Jr in Iron Man 3 Iron Man 3 Beats Avengers International Box Office Numbers

It’s safe to say Iron Man 3 will cross the billion dollar mark, justifying its role as the first chapter of Phase Two of the Marvel Cinematic Universe. It also raises expectations for Thor: The Dark World and Captain America: The Winter Soldier, while also emphasizing the importance of Robert Downey Jr., Gwyneth Paltrow and Don Cheadle, all of whom have contracts ending with this film. As RDJ is acutely aware, he and his agent are in the best position in Hollywood and were smart to wait for the film to open before renegotiating contract extensions. For the Disney camp, like Johnny Depp with Pirates of the Caribbean, RDJ is crucial to the future of the franchise and they will need to sign him for The Avengers 2 and possibly even Iron Man 4. The film’s domestic performance will be very telling and may alter the course of the future of the franchise.

Iron Man 3 is directed by Shane Black based off of his and Drew Pearce’s screenplay, and stars Robert Downey Jr., Ben Kingsley, Don Cheadle, Gwyneth Paltrow, Guy Pearce, Stephanie Szostak, Jon Favreau, Rebecca Hall, William Sadler, James Badge Dale and the voice of Paul Bettany.

____

Iron Man 3 releases May 3, 2013, Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers 2 on May 1, 2015, Ant-Man on November 6, 2015, and Doctor Strange sometime after that.

Let me know on Twitter @rob_keyes your box office predictions for Iron Man 3!

Sources: Disney, The Wrap

TAGS: iron man, iron man 2, iron man 3, the avengers

165 Comments

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  1. These early international releases are making me hate foreigners…

    • haha deal with it :D

    • I guess you’ll be hating Americans next week then.

    • Well, it’s not any “foreigner’s” fault, now is it?

      Should you need to vent hate direct it at the
      American producers who made the decision.

    • I’m italian. Believe me: it’s a fantastic marvel movie XD

      • What does being Italian have anything to do with the price of egg-rolls in china?
        Do Italians generally not like CBM’s? or do they not like RDJ? that has to be one of the strangest posts i have ever seen!!

        Im American and I like mountains!!

  2. All I ask of you Marvel Studios is please don’t stray too far away now okay. We know Shane Black did a great job but don’t start letting directors do extreme make overs to the source material because of their “vision”. Iron Man 3 might have been even 3X better if you hadn’t strayed away so far from the source of which I’m sure casual movie goers would have liked as well as fanboys. Please continue to keep to the source material as close as possible . Thanks

    • You blasted off a mouthful, Blastaar; I agree thoroughly!
      I know one thing: I am definitely buying the DVD, and don’t anyone try to stop me!

      • @Goldilocks, Thanks, I’ll be getting on dvd also.

      • You can have your dee vee dee.

        I’m getting BluRay.

  3. it’s average special effect movie, just a iron can blowing up firework, cheesy story and dialog. no dramatic/epic scene. just meh

  4. Your not open on Sun? Movies are everyday though..lol..

  5. One can only be marveled by those figures considering how average the movie turned out to be… Plenty of good comic onliners but Very poor use of the extremis arc, story all over the place, the armor looks like sh*t, and like in dkr the superhero part is very limited… It’s called ironman 3 not tony stark 3 ok? And the choice of black about the depiction of the mandarin is a f…. disgrace. Not to mention the end that is a try too hard attempt at wrapping things up Makes me like iron man 2…

    • Well, it was his vision, and I did enjoy it. However, I do agree about the Mandarin. I was like “Are you fing kidding me” halfway through the movie because of him. So stupid use of a significant character in the Iron man mythos.

      • Although I have not seen the flick yet, other than alot of trailers, I know what “the twist” is, and I do not like it at all. In fact, I wanted to see The Mandarin, “Fu Manchu”‘d up and everything, duking it out one on one with Iron Man, rings zapping away wildly. I think that would have made for a better film. However, I an definitely looking forward to this film more than any other this year, and I have a ton of them on my “must see” list!

        • Dude, not everyone knows “the twist”; a spoiler alert would do well next time.

          • @Kahless – If you see spoilers pop up, use either the Contact Us page or email me directly – MoviePaulJax@gmail.com – and I’ll address it as soon as I can.

            I’m not able to watch these threads 24/7 but we want to try to contain spoilers as best we can.

            Thanks,
            Paul Young – Moderator

            • Perhaps a button could be placed on posts on
              the order of “Report This Post” sending an alert?
              If technically feasible it would be direct and fast.

              • If a police yourself system is going to be effective then a reward system and parameters will need to be implemented. ;)

                I propose as a reward, a thank you to the top reporter be posted on the first page of the respective threads comments by the staff. It wouldn’t cost SCREENRANT much but lets everyone know that their best efforts in this area are appreciated.

    • The thing is they did it better than TDKR.mWhen Tony is out of the suit he’s still being badass using his mind and what’s around him. And also can everyone just deal with the twist? It makes perfect sense to use it that way. at first I was pissed of slightly then I realised how unfazed my non comic reading friends where. I started to think and I just began to except it. I’m a die hard Marvel fan but I’m no purist, it’s their vision and they can do what they want with the characters.

  6. It’s an amazing film. Best Iron Man yet and as good if not better than the Avengers.

  7. what Edith replied I am blown away that any one able to profit $9413 in a few weeks on the internet. have you read this site FAB33.COM_only

  8. Hey im new to Screenrant….and this is my first comment.I felt like posting this after going through some of the comments.Ive seen IM3. I agree that I it wasnt as “awesome” as The Avengers..but its definitely not a bad movie…also not as good as IM 1 but i cant really decide how it stands with IM 2. To all those who havent watched the movie yet…I know its kinda pointless to say it now if you can…watch as little of the trailers as you can..they definitely spoil the impact of some of the best moments in the film

    • one more thing….fans of the first two movies and Avengers will BADLY miss the AC DC tracks…I sure did.

      • AC DC is overrated trash! I am more than hapy to know its not in the movie >:)

    • @Moviefan – Thanks for visiting our site and taking the time to comment. We hope you continue to come back time and again. :)

      Thanks,
      Paul Young – Moderator

    • @Moviefan That’s what I love about Man of Steel so far, don’t know why IM has so many trailers, I started avoiding those clips and mini trailers after getting frustrated.

  9. Really want to watch this film. Seen the trailer but not the first 2 parts though.

  10. Isn’t it amazing that when Spider-Man 3 sunk Spidey – Iron-Man came along – out of the blue – and is now Marvel’s most iconic & loved Superhero !

    It’s just proves that when studios invest heart and soul into these characters…and don’t mess around with the concept too much – they can and will pay off big-time like this !

    Going to see IM3 tomorrow with my son ! Can’t wait !

  11. Get Hulk back in his own movie ASAP ! ! !

  12. Disappointed with this movie. Was there a need to mess around with the tenses? Movies about the telling of a story always suck. …so here’s what happened, once upon a time…blah blah blah.

  13. The thing is that we understand that Shane Black wanted the movie to be grounded like Iron Man 1 BUT after Avengers, the door has been opened for Iron Man’s world to be grounded as well as have some fantastical elements that could still be written as “believable”. There was no need to take liberties in terms of what the Mandarin can do and what he has always done in the comics an his MAIN Iconic weaponry in which he is known for. The Fu Man Chu schtick rightly should have been avoided but the other things SHOULD NOT HAVE BEEN. The average movie goers would have enjoyed the fantastical elements that COULD have and SHOULD have been incorporated. Kevin Feige failed here in terms of keeping things as tight as possible to the source were it would have still worked in the cinematic media within the MCU. Overall good and very entertaining movie but a step back towards a Fox-Faux-Marvel type of movie.

    Now Joss Whedon has some things to fix, and hopefully The Infinity Gauntlet won’t just be a nice piece of “bling”. Marvel don’t ever do that again, this is why you made your OWN studio to do what’s supposed to be done with YOUR characters. “STAY TRUE TO THE REAL MARVEL U”

  14. It would appear that Marvels biggest “competition” is Marvel.

    • Wait for June 14…:)

      • @ MOS

        I can’t wait!

        • @ MOS

          Wait….. What happens on June 14th??

          • Armor Wars II ;)

  15. I think the only way to prevent spoilers is to make sure every post from every member is moderated during International releases leading up to the American release of movies.

    Please do that for Star Trek and Man of Steel.

    Thank you.

    • I’m sorry Skylar, but we cannot hand-approve about 1,000 comments per day. We are doing the best we can, but we are not the problem – the problem is sad little people who get their kicks by spoiling movies for others – when they got to see a movie spoiler-free.

      • @ Vic Holtreman

        I know you and the guys are doing all that you can to stop the jerks, and it is appreciated.

        As hard as you try unfortunately, you’re not going to stop them all. Some people are just going to do what they’re going to do. Oh well. It won’t spoil the movie for the vast majority of fans.

        Thanks for the effort and keep up the good work on the site!

        • I’m looking for a solution to moderate comments on a per post basis.

  16. I was never been a diehard comic book reader.But when I searched about Mandarin I understood that he is Iron Man’s arch nemesis.Even Nolan didn’t dare to waste batman’s archvillian (Joker) as he did with other villians.What if filmmakers made Lex Luthor,Joker,Green Golbin,Loki henchmen of lesser known villians?! I hope they will use Mandarin more effectively in Iron man 4(if it happens).

  17. I won’t spoil the movie for anyone but I will say this – The Ten Rings in the first Ironman? The foundations laid by John Favreau for an appearance in a later film? A complete joke. This movie felt like one big prank. Was it intentional of Shane Black to have The Mandarin talk like the Joker? Only to s*** all over it? Does he have something against Heath Ledger and his game changing performance as the Joker which NO ONE has since been able to even come close to? I absolutely hated this film after the ridiculous twist, I found it so disrespectful. I have no idea why Kevin Feige or Joss Whedon allowed it. And Chris Nolan cops so much s***?? I guess people take Batman more seriously than Ironman. I guess I’ll have to wait until the spoilers discussion page to see, I’m sure there will be PLENTY of outrage over this movie.

    • Or there won’t be outrages and you’re just having a tantrum.

      • Oh therre will be serious outrage… the twist was an absolute wtf moment to fans

    • After seeing the film, I wondered why the 10 rings logo appeared on the videos. IIRC, 10 Rings weren’t even mentioned in name during the film (maybe once), so the inclusion of the logo in the film is pointless. Hopefully for a fourth film they resurge in some way and say ‘we didn’t like our image being exploited; time to see real suffering’, or along those lines.

  18. Why not let his audi r8 transform as Iron man, a protector of Tony stark in Iron man 4..!!!!!!!!!!!

  19. Why not let his audi r8 transform as Iron man, a protector of Tony stark in Iron man 4.

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