Iron Man 2 Viral Website Updates

Published 5 years ago by , Updated April 23rd, 2010 at 2:20 pm,

 Iron Man 2 Viral Website Updates

At the end of last month, the folks behind Iron Man 2‘s viral marketing rolled out a cool new website for the Stark Expo 2010. The Stark Expo, for those who were wondering, is a sort-of World’s Fair for technological innovation that Tony Stark’s father started in the 1960s, but ended in 1974 (for reasons which are presumably pertinent to the plot of the film). Since then, a couple of additions have been made to the site, including a new section for AccuTech, a fictional subsidiary of Stark Enterprises.

The AccuTech website, which was first found by /Film, does not feature a ton of content, but it does offer some interesting nuggets for observant Marvel fans. For instance, watch the video below carefully and see if anything looks familiar. The video, by the way, serves as an introduction to AccuTech and the company’s “HazTech Exoskeleton.”

If you didn’t catch it the first time, watch the video again, but right around five seconds in (1:26 remaining in the video) did you notice the brief shot of the humvee-mounted sonic wave guns used to subdue The Hulk in The Incredible Hulk? If AccuTech is indeed the manufacturer of that technology, that would mesh with the fact that Iron Man 2 takes place before the events of The Incredible Hulk.

Another interesting thing that I noticed wasn’t in the video itself, but rather in the video player. At the top of the player, the tab for AccuTech is opened, which plays the “HazTech” video. However, there are also tabs (though you can’t click on them) for two other Stark Industries subsidiaries, Cordco and Fujikawa. Fans of Marvel will recognize that Cordco is a company founded by Tony Stark’s adversary Drexel Cord, while Fujikawa is the company that would merge with Stark Enterprises to become Stark-Fujikawa in the short-lived Marvel 2099 series of comics.

One other thing that is interesting about the video, if you believe it, is the actual design of the AccuTech logo. Does it look familiar in any way? If you think so, that’s because the folks at Bleeding Cool think it’s reminiscent of The Avengers logo from the comic books. Check out a screengrab from the video and The Avengers Logo below to compare.

Accutech Logo Avengers Iron Man 2 Viral Website Updates

The Avengers Comics Logo Iron Man 2 Viral Website Updates

I, for one, am not convinced that the close look of the two logos is anything special or intentional. While there is something to be said about their similarity, to me, it’s just a slanted A, which is not an uncommon design element. Then again, I could be totally wrong, and this could be a very subtle way of hinting that AccuTech will provide the technology for The Avengers when that film hits theaters.

What do you think of the newest viral marketing material? Is there anything to the similarity between the two logos?

Source: AccuTech Viral Website via /Film

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  1. im confused is Accutech an actual company or just made up for the sake of the movies ?
    btw the sonic truck thing has stark industries on it in the hulk movie (see the blue prints of the design during the movie).

    as for the 'A' it could be a modernised version of the avengers logo.

  2. im confused is Accutech an actual company or just made up for the sake of the movies ?
    btw the sonic truck thing has stark industries on it in the hulk movie (see the blue prints of the design during the movie).

    as for the 'A' it could be a modernised version of the avengers logo.

  3. AccuTech is a fictional company made up for the movie.

  4. Yikes, this could set a new standard in complex story telling. If Marvel weaves it together like it's starting to look a number of hero/villains will come out of this whole endeavor and propel a half dozen Marvel characters into potential movie franchises. “Iron Man2″ might deserve the subtitle “The Spawning,” not that I'm calling dibs or anything…

  5. Accutech was in the comic book — Circa early/mid 200s of volume 1. I believe it was the company that manufactured the bio-chip that restored Tony from his paralysis. It lead to a LOT more problems than it solved.

  6. Yeah, you're right. I should have clarified it was in the comics as well.

  7. I love the style of this “Accutech” video! It has a very realistic “infomercial” style to it, also somewhat reminiscent of “District 9's” documentary style of filming. If they can combine that with a little bit of “District 9″ style with a bit of a “Cloverfield” style for “The Avengers” that would be so BADASS!

  8. That was the first thing that ran through my head about the Acutech symbol and the Sonic Tanks. The symbol looks like the Avengers symbol and the tanks are from the Hulk.


  9. The Humvee is already confirmed as being a stark Vehicle in the Hulk movie. Forgot? This is old news.

  10. No sé bien cómo llegué a tu blog y descubrí bastantes cosas interesantes. Estuve leyendo por un rato largo. Ahora te añado a mi lector RSS. Si tienes ganas, accede a mi sitio. Suerte!