We’ve already seen 10 TV spots, three trailers and two featurettes from Christopher Nolan’s Inception. Hopefully you’re still aching for a bit more because today we have even more Inception videos including five interviews, two new TV spots, and over six minutes of behind-the-scenes B-roll footage.
Before you get worried about spoilers, the interviews are mostly production notes (in video form) and the B-roll footage is mostly scenes from trailers – but from a behind-the-scenes perspective.
The most recent TV spots have turned Inception into a fast paced action film with hard-hitting rock and roll music. Somehow it works. The new style adds a kick that Inception probably needed – to expand from its brainy blockbuster label. Then again, they may just be honing in on the 18-30 year old male demographic.
The 11th TV spot presents that same rock star attitude to the film, while providing one new moment. Coupled with the footage we’ve already seen, we’re definitely gathering a clearer view of Ellen Page’s first encounter with the Inception dream world.
The other TV spot specifically focuses on the IMAX version of Inception. The only new footage lasts about 1.5 seconds – but it is worth another look. Check it out at the :22-second mark when Joseph Gordon-Levitt floats into an elevator.
In what may be the most interesting video yet, Warner Bros. released over 6 minutes of behind-the-scenes footage from the set. The video presents footage we’ve already seen in trailers and TV spots, but from the unique perspective of a crew member.
Surely, all of this content will be utilized when the film hits DVD and Blu-ray, but it is nice to get a look at the production from this particular angle. In the video we get another look at some of Inception’s unique set designs – from horizontal elevator shafts to rotating rooms. They really put all $200 million to great use.
Now, the interviews.
In the five interviews that follow, we hear from the film’s director Christopher Nolan as well as stars Leonardo DiCaprio, Joseph Gordon-Levitt, and Michael Caine. If you want a text-version of the interviews, head over to our analysis of the production notes. Warner Bros. has simply provided the video from which each quote on the production notes derived.
But, if you want to hear it the horses’ mouths, Warner Bros. has provided video of Nolan, DiCaprio, Gordon-Levitt, and Caine discussing their characters as well as the over-arching themes that accompany them.
Christopher Nolan (Part 1)
Christopher Nolan (Part 2)
Warner Bros. is pumping the Inception marketing machine to its limits – and may want to take a bit of a breather. If not, audiences may get close to burnout from the barrage of videos and billboards that flood computers and cities alike. While the film is definitely one of the few remaining rays of light this summer, it is possible to over-promote.
The beauty of the campaign has been its mystery and reluctance to reveal key plot points. But if Warner Bros. spends the next 20 days churning out more footage, they may expand the hype too far. It would be smart to sit back and let the world soak in the excitement. It’s hard to imagine a lot of movie fans forgetting this film is en route.
Are you feeling the heat from Warner Bros. or would you welcome another dose of Inception marketing? What do you think of the interviews and behind the scenes footage?
Inception hits theaters and IMAX on July 16th, 2010.