Filming is currently ongoing for Lionsgate and director Gary Ross’s cinematic adaptation of The Hunger Games, which is aiming to be the next big young adult novel-turned-blockbuster-franchise, now that Harry Potter is (seemingly) done and Twilight has reached its own two-part finale.

While we’re still a ways off from the release of a teaser trailer for the screen adaptation of Suzanne Collins’ dystopian best-seller, Lionsgate has unveiled an early treat for Hunger Games fans: a motion poster that features the series’ iconic image of a golden mockingjay pin (see the header image)… on fire.

Fans of Collins’ original Hunger Games novel will immediately recognize the significance of this image and the poster’s tagline, “May the odds be ever in your favor.” For everyone else, here’s some background information on the series, beginning with the synopsis for the first book:

In a not-too-distant future, the United States of America has collapsed, weakened by drought, fire, famine, and war, to be replaced by Panem, a country divided into the Capitol and 12 districts. Each year, two young representatives from each district are selected by lottery to participate in The Hunger Games. Part entertainment, part brutal intimidation of the subjugated districts, the televised games are broadcasted throughout Panem as the 24 participants are forced to eliminate their competitors, literally, with all citizens required to watch.

16-year-old Katniss Everdeen (Jennifer Lawrence) willingly enters the Hunger Games to spare her younger sister, Prim (Willow Shields), when the latter is selected. Katniss wears the mockingjay pin as a symbol of rebellion against the Capitol, and has her stylist, Cinna (Lenny Kravitz), design her an outfit for the Games that gives off the illusion of being on fire – to represent Katniss’ native District 12 (a coal mining district). Hence why she is eventually given the nickname, “The Girl on Fire.” As for the poster’s tagline? That’s the catchphrase for those in charge of running the Games – an ironic nicety aimed at those facing all-but-certain death in the arena.

Check out the Hunger Games motion poster (via Yahoo! Movies) below:

Lionsgate has assembled an overall excellent production team for The Hunger Games, which includes Gary Ross (Seabiscuit) as director and co-screenwriter, Tom Stern (Mystic River, Million Dollar Baby) as director of photography, and Danny Elfman as co-composer. Add to that a supporting cast that includes greats like Donald Sutherland and Stanley Tucci in pivotal supporting roles, and there’s good reason for Hunger Games fans (and everyone else) to be excited about seeing this story brought to life in live-action form.

The Hunger Games arrives in U.S. theaters on March 23rd, 2012.

Source: Yahoo! Movies