Netflix Original Series ‘House of Cards’ Trailer Premieres to Subscribers

Published 1 year ago by , Updated November 15th, 2012 at 8:24 am,

Kevin Spacey and Robin Wright in House of Cards Netflix Original Series House of Cards Trailer Premieres to Subscribers

Today, a Netflix membership certainly has its privileges. The rental house and streaming service has released to its members the first trailer for House of Cards, the highly-anticipated collaboration between David Fincher and Kevin Spacey, which will be premiering exclusively on Netflix early next year.

Adapted from the BBC TV political drama of the same name, Fincher’s House of Cards takes place in Washington, D.C. where Congressman Francis Underwood (Spacey) sets in motion his underhanded plan to wring every ounce of power out of his position that he possibly can. Scripted by Ides of March screenwriter Beau Willimon, the 13-episode series certainly packs quite a punch considering the talent involved, but it may need all of that and more to win over fans of the original 1990 series from writer Andrew Davies and starring Ian Richardson (Dark City, From Hell).

Aside from Spacey, Netflix’s House of Cards boasts an impressive cast, which includes Robin Wright, Mahershali Ali (The Curious Case Of Benjamin Button), Kristen Connolly (Cabin In The Woods), Michael Kelly (Chronicle), Kate Mara (American Horror Story) and Corey Stoll (Midnight in Paris).

In addition to serving as executive producer on the series, Fincher has stepped in to lend his directorial prowess to the first two episodes. Meanwhile, filmmakers James Foley (Glengarry Glen Ross) and Joel Schumacher (Falling Down, Batman & Robin) – a name that will certainly turn some heads – have been brought in to handle multiple episodes of the series. In addition, frequent television directors Carl Franklin (Magic City, Falling Skies) and Charles McDougall (The Office) will also be contributing behind the lens.

Read the official synopsis from Netflix below:

“A ruthless Congressman, Francis Underwood, and his ambitious wife Claire, will stop at nothing to conquer everything. This wicked political drama slithers through the back halls of greed, sex, love and corruption in modern D.C.”

While there is undoubtedly some excitement related to the cast and creators of the series, the real buzz regarding House of Cards is the untraditional manner in which it will be presented to viewers. Not only will the series not air on any television network – cable or otherwise – but all 13 episodes will be made available to Netflix subscribers on February 1, 2013. Netflix has reportedly poured $100 million dollars into the project, in the hopes the series will generate more demand for the company’s original content, and to get viewers hooked on its “binge viewing” model.

According to Netflix CEO Reed Hastings, “The Netflix brand for TV shows is really all about binge viewing, the ability to get hooked and watch episode after episode. Our release strategy … is to get [you] hooked rather than get strung out.” So, in other words, if House of Cards proves successful, it may herald a new model for the way we view our television series.

You can watch the House of Cards trailer below:

Netflix has been quite vocal in regards to becoming a legitimate outlet for original television programming that is intended to compete primarily with the kind of shows found on pay-cable services like HBO and Showtime. The service’s trump card, however, may be the way it steers clear of the standard “weekly installment” model currently used by all television networks. The service previously tried its hand with the original series Lilyhammer, starring Steve Van Zandt (The Sopranos), which appeared on the service earlier this year almost as a test to see how subscribers would respond to an entire season being made available for viewing at their leisure.

The model poses an interesting question: with every episode available at the same time, what will this do to the normal build-up and anticipation in regards to a series’ premiere and finale?

At any rate, we will all find out come February.

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House of Cards will be available on Netflix starting February 1, 2013.

Source: Netflix, Fast Company

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6 Comments

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  1. If the show is good, I don’t see any problem with having the entire season available at once. I want to see the next episode of Boardwalk Empire RIGHT NOW, and the next episode of Walking Dead RIGHT NOW. I would finish watching the season of both of these shows and be looking forward to a new season. Here is the tricky part for Netflix. I subscribe for $8, and watch the entire season over the course of a month. I cancel my subscription until the next season airs a year later. What is that? Arrested Development has a new season premiering in a few months later? I will have to subscribe for that!

    If Netflix can produce a constant stream of quality programming such as HBO and Showtime, it won’t matter that the entire season is available all at once.

  2. Kudos to Netflix for producing a dramatic politically oriented series. Now all they have to do is bring back ‘The West Wing’ with Jimmy Smits as president!!!

    • Yes!

  3. When can I start watching season 2?????? I can’t wait.

  4. When is season 2?? This show is great.

  5. With havin so much content do you ever run into any issues of plagorism or
    copyright violation? My blog has a lot of completely unique content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any techniques to help prevent content from being stolen? I’d definitely appreciate it.

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