More Toy-Based Movies On The Way

Published 5 years ago by , Updated October 23rd, 2012 at 12:07 am,

hot wheels movie More Toy Based Movies On The Way

The blurring of merchandising and film continues with Mattel aggressively pursuing bringing a “Hot Wheels” movie to the big screen. I’m sure I don’t need to explain to anyone what Hot Wheels are – those cool little metal toy cars that (at least if you’re a guy) you’ve known and loved at some point in your life.

So with brand recognition that strong, how could they NOT make a movie about them, right? RIGHT?

Oh, it’s very early in the movie-making stage for this project… so early in fact they have NO idea which direction to go. It could be Mad Max (but for kids!), or maybe The Fast and the Furious (which was for kids trapped in adult bodies). Oh, and there are other toy-based projects all itching to get started:

  • Barbie (live action – animated DVDs have sold 62 million copies)
  • He-Man (at least the script sounds good for this one)
  • A Magic 8-Ball movie (seriously?)
  • Monopoly (directed by Ridley Scott, no less. I kid you not.)
  • Battleship
  • Candyland

Of course we already have G.I. Joe on its way along with Transformers 2.

Why the excitement to get all these projects going? The wild box office success of Transformers (Damn you Michael Bay!).

But back to Hot Wheels… Barry Waldo, Vice President of entertainment and marketing for Mattel, said:

“There’s a huge scope of what you can do. It’s a billion-dollar brand for us. We want to continue making it relevant for kids. We won’t have the cars talk. That would be off brand position for us. It won’t be another ‘Knight Rider,’ I promise that. We always start out not wanting to make a long toy commercial. We want to make a credible story that will make people go to the theater.”

Uh huh, whatever you say, Barry.

Actually, didn’t we already have a Hot Wheels movie? Yeah… we did… it was called Speed Racer.

Source: Variety via JoBlo

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TAGS: candyland, hot wheels, monopoly

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  1. Transformers and G.I. Joe were TV shows as well. I don’t think they started off as toys. I am much more receptive to them than I am to moves about toys that have never been anything more than toys. Besides, I enjoyed the first Transformers, and I’m hyped about the second.

  2. Unbelievable!! A sure sign that hollywood has completely run out of original ideas!

    The casting call for Battleship will require perspective actors to be able to call out spacial coordinates accurately (bingo callers encouraged!). Candyland will require a color blindness test for all cast and crew.

    Magic 8-Ball may be do-able though. Some poor sap’s life turned upside-down by one of those vague prognosticators. Think along the lines of ‘Lier Lier’.

    The Barbie DVD’s are actually pretty good. Mostly classic fairy-tales with updated slants and decent animation. The last one ‘ A Christmas Carol’, aimed at young girls was done well, (in my opinion).

    What I can’t wait to see is what actually comes of these lame ideas!

  3. I thought GI Joe were toys from the 50′s and that they relaunched the toy line in the 80′s with the TV series as well to coincide with the toy launch.

    Geez, most of the toys I used to play with as a kid are all movies now anyways..Star Wars, Spider-man, Superman, Six Million Dollar Man(Ok not that one), Scooby-Doo, Flinstones, etc..

    No talking cars though huh Mattel..Right Pixar already did that and are doing it again in 2012 with Cars 2..It has been a huge merchandising winfall for Pixar and Disney..

    We are on the brink of the apocalypse because they (Hollywood) have run out of ideas and not just good ideas but bad ideas too. They have tapped the comics genre and that well will soon be exhausted..the video game genre been done to death badly, any book that is worth owning the rights too has been snatched up, they have already started to rape cherished classics for remake like TDESS with disatrous results..

    Hey lets start making full length features of all our favorite commercials from the 70′s and 80′s..They don’t have to be good because these people in Hollywood have already shown us they will make anything into a movie..

    M+M’s= Murder and Mayhem with a candy coating!!
    Pampers DXL- about rich socialites who have lost control of their bladders and bowels but still find time to look down their noses at everyone..

    Nothing from Hollywood suprises me anymore..

  4. whats next ? movies based on card games ?
    ” Go Fish – The Movie ”
    waitaminute … they did that one already .. called it Jaws

  5. thankyou, I’ll be here all week , try the veal :)

  6. Now, now… don’t be dissing “Jaws”! :-P

    Vic

  7. I don’t dismiss any idea as un-filmable, but that said, when a studio decides to back a film off of something as flimsy as a toy product, without a script to sell it, then odds are that the result will be bad, not because that good films cannot be made from these things (honestly, if you just read the summary set-up for Ratatouille, you’d never guess a hit was in there, same with Pirates of the Caribbean), but rather that the desire to make a film came before there was a good idea to justify it being made.

    It’s not: “Hey, we’ve got a hot toy product. Let’s make a movie about it!” It’s: “Hey, this toy product is really cool and it’s inspiring all kinds of great story ideas which can be put to film!”. The latter has a shot at being good. The former, not so much.

  8. Absolutely nothing to do with the Spirit but this is a great link to some movies that should interest in 2009

    http://www.ew.com/ew/gallery/0,,20249045,00.html

    Cheers

  9. I’m fine with Hot Wheels. Sure to bring my inner kid out just like speed racer did for me (yes i liked it, so what?) But just thinking about Ridley Scott doing Monopoly makes me want to fall over and cry. Such a respected director should be able to think of a better concept to spend millions of dollars on. Grr

  10. Monopoly? Monopoly? Seriously? Is there a shortage of creative minds in Hollywood? Why not come up with something original instead of making a movie about a board game. It’s silly.

    Ridley Scott should be ashamed of himself. Some people have no shame.

  11. I pity da foo’ that makes a movie about “Sorry!” or “Trouble”!!!

    Seriously…life or death being decided with the click of a Pop-O-Matic?

    I mean, what’s next?

    The Popeil Pocket Fisherman?

    The George Foreman Grill?

    ShamWow?

  12. Wow, just wow, can we get instead of these either
    A.) A decent D&D film (wizards being associated with hasbro)
    B.) Heroscape the film, orginally a board/war game of hasbro’s now owned by wizards,
    At least those films could have a plot, monopoly really?
    My prediction it will be an epic trilogy that, wait for it, covers just one game of monopoly.

  13. THIS MIGHT LOOK GOOD IF THIS HOTWHEEL MOVIE COMES OUT LOOKIN LIKE A FASTANDFEARIOUS IT MAY HAVE ALOT OF PEOPLE LIKIN IT BUT IF IT COMES OUT LOOKIN LIKE SPEEDRACER THEN NO PEOPLE R NOT GOIN TO BE ALL OVER IT BECAUSE SPEEDRACER HAD A LOT KID THINGS I DID NOT LIKE AND TAKE MY ADVICE PUT REAL CARS ON IT MAKE IT HAVE MIDNIGHT RACING PUT FAST CARS ON IT PLEASE DON’T MAKE IT BAD MAKE IT ACTION,U GET OUT MORE DONE.

  14. I agree with you.

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