‘The Hobbit’: Exclusive IMAX Posters Being Given Out at Midnight Shows

2 years ago by  

Nearly a decade has passed since movie fans have been able to visit director Peter Jackson’s vision of J.R.R. Tolkien’s Middle Earth, the fictional setting of The Lord of the Rings trilogy. Now that the first installment in the filmmaker’s trilogy of films based on Rings prequel The Hobbit  – titled The Hobbit: An Unexpected Journey – is just days from release, anticipation is understandably at a fever pitch.

As if fans needed an incentive to line up for (arguably) this season’s most anticipated film, it’s already been announced that a new trailer for next summer’s Man of Steel will premiere with the film, and now folks who show up for midnight IMAX screenings of The Hobbit: An Unexpected Journey will receive an additional treat when they arrive at the theater.

Fans who just can’t wait till morning to see Tolkien’s tale come to life will receive a set of four exclusive character posters – and thanks to Superhero Hype - we have our first look at them.

What’s most striking about these posters – which feature Bilbo Baggins (Martin Freeman), Gandalf the Grey (Ian McKellen), Thorin Oakenshield (Richard Armitage) and Gollum (Andy Serkis) – is how much they resemble the sketches that ran during the end credits of The Return of the King. Just as with those earlier images, these majestic-looking drawings really play up the mythic element of Bilbo’s adventure.

frodo 570x638 The Hobbit: Exclusive IMAX Posters Being Given Out at Midnight Shows

Frodo’s portrait from ‘The Return of the King’

The studio’s decision to run with familiar faces for the majority of the posters is also a good decision, as it helps to lure in Lord of the Rings fans who may be unfamiliar with the story of The Hobbit. Gollum and Gandalf in particular are fan-favorite characters, and their inclusion here serves as an effective bridge to the trilogy moviegoers know and love.

As stated, these collectible posters are only available at midnight screenings of The Hobbit: An Unexpected Journey in IMAX. For more information on where it’s playing near you, visit the official IMAX website.


Are these posters worth checking out the film at midnight in IMAX? Or do you already have your tickets, Screen Rant readers? Let us know in the comments.

The Hobbit: An Unexpected Journey hits theaters on December 14, 2012.

Its sequels, The Desolation of Smaug and There and Back Again, will be released on December 13, 2013 and July 18, 2014, respectively.

Source: Superhero Hype



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  1. Why is it I only like the one for Bilbo? Haha, man I’ve never taken interest in LOTR. But I’m not gonna lie: “The Hobbit” looks AMAZING

  2. I’m booked in for the 12.30 showing on Thursday 13th at the Bradford Imax, but no-one’s promised us posters!!!

  3. Man, if i didn’t have to work 3rd shift i would totally be at the midnight showing and picking up my poster…

  4. Nice Posters.. you guys are lucky to watch it this year.. back in Asia, we have to wait till Mid Jan 2013.. sux

    • Really? I’m from Malaysia and am going to watch it on the 14th.

    • Dude. Condolances. I wont ever comlain about waiting a few days to see a movie again!

    • Um, not sure which country you live in, but the latest the film is being released anywhere is the 28th of December, and that’s Vietnam.
      Thailand, Singapore, Hong Kong, Korea, Malaysia, and the Philippines are all getting it on the 13th, a day before the USA, and Japan, India, Indonesia, and Taiwan are getting it on the 14th i.e. the same day as the US.

  5. After seeing the trailers for Hobbit, and having been a big fan of both the original books and the Peter Jackson films, I just can’t help thinking this just looks like a LOTR retread (or would it be PREtread?)

    Basically the same scenery, same musical style, same (or similar) characters, same BagsEnd, same Gandalf, same moody humans, same elvses, same over-used gollum ‘precious’ line.

    I’m having a hard time building any excitment for this, especially after hearing they’re turning one small book into 3 long movies. What a rip-off.
    (maybe it’ll heighten the payoff, but I doubt it)

    The only thing I might actually look forward to is the portrayal and creation of Smaug, and maybe some of the trailers that are suppose to run with the film.

    • I think it has a lighter tone but the scenery and story just seems far to similar. obviously its not but I swear of we get 3 characters who run around not advancing the main story ill be Pissed. There was to much unecessary stuff IMO.

    • So, your complaint is that it looks too much like the LOTR? Well, it is based on a book by the same author, and it is being filmed by the same director, with many of the same actors, so…dah! And being that the LOTR has legions of fans and made tons of money, I don’t think most would sympathize with you. Just proves the old adage…you can’t please all of the people all of the time.

    • Oh, and by the way, you are one of a few here whom I have heard criticise the decision to make three films instead of two. First, you ignore that it has been said, repeatedly, that the movies will incorporate material from Tolkien’s Silmarillion and appendices, so as to better connect them to the LOTR, and second, I believe most true fans of Middle Earth will relish all the time they can get there. Rather than bemoan three films, simply don’t go see them. I wonder if you and the relative few others who have complained about this have spent money to see all the Batman and Spiderman reboots and sequels…

  6. It premeired in NZ yesterday. Looks like people are sounding pretty impressed. I can’t wait. I am sooo exited to check it out in HFR.

  7. I just went online to try to buy tickets for the 17th but its all sold out.No joke.

  8. Posters were handed out today in New Lenox, IL at the 10:45am showings.

  9. I really wonder who the artist was for these. I would love to see other work.

  10. Does anyone know who made those posters? Do you know how I could write to them?

  11. Are there any goodies being given away for desolation of smaug this year??