‘The Hobbit': New Images & Advance Ticket Sales

2 years ago by  

Other than the summer months, the holiday season is often home to many of the year’s most successful and highly-anticipated film releases. This year, of course, is no different, with box office bait like Steven Spielberg’s Lincoln, The Twilight Saga: Breaking Dawn – Part 2 and Quentin Tarantino’s Django Unchained either in theaters or on the way in the coming weeks.

One film that’s on everyone’s minds, though, is The Hobbit: An Unexpected Journey, the first in director Peter Jackson’s prequel trilogy to his Lord of the Rings films. With its release still over a month away, fans have been quenching their Tolkien thirst with one piece of marketing material after another, from TV spots to character posters.

Now, thanks to Comic Book Movie, we have our first look at some new images. Among them are a glimpse of the goblins of the Misty Mountains, another look at a troll that will appear in the film and a wide shot of The White Council.

As one would expect with Jackson behind the lens, the character and landscape designs look to be very much in keeping with the style of Lord of the Rings. The goblin calls to mind the trilogy’s orcs, featuring the wide eyes and distorted facial features that made those creatures so memorable in the early films. Meanwhile, the troll bears some resemblance to the cave troll that the Fellowship faced off against in the Mines of Moria in the first film. However, this version will likely benefit from the advances in CGI that have taken place in the last decade.

bilbo 570x380 The Hobbit: New Images & Advance Ticket Sales

Considering that the same creative team is onboard, The Hobbit should prove a welcome return to Middle-Earth for moviegoers, and if advanced sales are any indication, the film may give 007’s Skyfall a literal run for its money at the box office.

Upon the release of Hobbit tickets on Fandango, according to Deadline, the film comprised 33% of total sales in its first day of availability. That’s a dramatic increase from the 15% it earned earlier in the week for overall online sales, when it was outpaced by both Skyfall (65%) and The Twilight Saga: Breaking Dawn (17%).

Those numbers – while impressive – are largely underscored by the fact that Fandango is already the largest online ticket seller. At Movie Tickets.com, for instance, The Hobbit was responsible for just under 5% of sales. Both Breaking Dawn and Skyfall remained the big sellers, with 23% and 59%, respectively. Still, for a film that is over a month from release, The Hobbit‘s sales are very encouraging.

Such enthusiasm for the film’s release isn’t particularly surprising. For the part of a decade, the Academy Award-winning Lord of the Rings trilogy has been hailed as one of cinema’s greatest achievements. However, its prequel has faced more than its fair share of production obstacles, including a lengthy legal battle and directorial change-ups. If nothing else, this response indicates that the film will be just as much the box office behemoth as its predecessors.

Do you think The Hobbit can match or exceed the box office takes of The Lord of the Rings films?

The Hobbit: An Unexpected Journey hits theaters on December 14, 2012.

Source: Comic Book Movie, Deadline




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  1. I’m REALLY Excited for this film but..WHY THE F**K Is it being maid into 3 parts!!!

    • More Middle-Earth, the better.

      Plus money.

      • Yes, but by doing that they could screw the book.

        • The Lord of the Rings movie trilogy was much better than the slow and cumbersome books, so I have faith that Jackson will do The Hobbit justice.

    • I believe the reasoning is that even though they are all called the Hobbit, they are borrowing a lot from Tolkien’s notes to create a trilogy that bridges the LOTR trilogy and tells a lot more of the stories of Middle Earth, it will not just be pointless exposition expanding this short novel into a movie trilogy.

      • You are correct, Brett, and amazingly, some people apparently still don’t know this…

    • opps, sorry that wasn’t intentionally. Can’t we get a delete button?

  2. Looking forward to this. I’m still not comfortable with it being in three parts (Obviously just for the money) when two parts would have been acceptable.
    Still, anticipating it’s release.

    • *its

      Seriously, is it that hard learn some proper English?

      • *Ahem*

        You mean.. “..is it that hard TO learn some proper English?”


        • Hilarious.

      • It was a spelling error. Don’t get butt hurt over it.

        • I hate the grammar police. There’s always an officer waiting to pop up and teach everyone a lesson. Or rub your nose in it.

          • i agree. look, i don’t even bother to capitalized my first letter.

            • i mean capitalize. LOL big time. any grammar police around?

  3. Down down to Goblin Town
    Down, down to Goblin Tooooown
    You go, my lad!
    Ho ho, my lad!

  4. I really hope there is a theater around my area that is playing the 48 fps rate. I’m really interested in seeing how Jackson intended the movie to be viewed.

  5. They are not stretching it to make 3 movies. They have the rights to use some notes tolkien wrote which are not in the books (about 120 pages i believe). I’m not sure but heard it tells the story of where Gendalf went everytime he left the company. So yes they have more material to do a third movie. Jackson is one of the biggest fan of this series so he would not screw it up.

  6. That goblin with the spear reminds me of Gothmog from Return of the King.

  7. Got my tickets to see it in HFR 48FPS 3D on an UltraAVX screen with Dolby Atmos. I’ve never bought movie tickets this far in advance before, but I had to make sure I had good seats for this one on opening Friday. Can’t wait!

  8. Yes, I think it will exceed the LOTR trilogy’s box office. I’m looking forward to this, and like others have said, I don’t like the idea of splitting this into 3 movies…