The Hitman’s Bodyguard just trolled the disastrous Fyre Festival on social media. Directed by Patrick Hughes (The Expendable 3), the new starring vehicle for Ryan Reynolds and Samuel L. Jackson is expected to follow in the footsteps of The Nice Guys as a foul-mouthed, action-packed buddy comedy. The Fyre Festival, meanwhile, was supposed to be a two-weekend luxury bash in the Bahamas, but ended up postponed amid a chaotic logistical nightmare.
Saddling festivalgoers with a less-than-luxury experience that included cheese sandwiches in place of the fine dining it promised, the Fyre Festival found itself ripe for criticism across the internet as news of the debacle spread online. The explosion even led to Seth Rogen and The Lonely Island revealing the premise of their similarly-focused film. Now the social media accounts for The Hitman’s Bodyguard decided to join the party with a few tweets that roasted the ill-fated festival while simultaneously promoting the movie.
The official Twitter account for The Hitman’s Bodyguard sent out a series of videos on Friday night after the Fyre Festival announced that it was postponing the event, utilizing clips from the movie to lambaste the festival while many others joined in. Two of them feature clips of Jackson and an emoji of the aforementioned cheese sandwiches, while another shows Ryan Reynolds with the caption “Heading to Fyre Festival to extract trust fund millennial.” You can check them out below.
As for the “who” that the first tweet is referring to, Blink-182, Major Lazer, and festival co-founder Ja Rule were among the scheduled performers. The “trust fund millennial” tweet refers to the exorbitant ticket costs, which ran as high as $12,000, and the millennial children of wealthy families that presumably comprised the majority of the attendees who could afford the trip.
Calamitous festival failures aside, The Hitman’s Bodyguard can only help itself generate more buzz with news-jacking tweets such as these (provided they aren’t in poor taste). Indeed, these posts really highlighted the movie’s desired sense of humor.
It’s unclear whether The Hitman’s Bodyguard will live up to the recent buddy comedy standards set by The Nice Guys, or even Dwayne Johnson and Kevin Hart’s Central Intelligence, but Lionsgate will have to hope that the film’s jokes are just as sharp in the tweets, if not more.
The Hitman’s Bodyguard officially hits theaters on August 18.