Batman V Superman: Dawn of Justice faces high expectations and has a lot riding on its success, but also possesses one big trump card: the presence of the two biggest superhero characters ever created, Batman and Superman, along with other superheroes like Wonder Woman. Determining which character is definitively superior to the other has fueled debates from the schoolyard to the comic book store for decades, and now this film has the potential to settle things once and for all.
But until then, the battle continues – now, joined by Superman actor Henry Cavill, who in a new video makes the case for his character as the all-time champ to an audience of children – to promote a new charity contest tied to the film.
The video makes an amusing introduction to the nobly-intentioned promotion, as Cavill gamely attempts to persuade an audience of mainly young children that The Man of Steel is, in fact, “cooler” than The Dark Knight. For the most part, the kids remain expectantly unconvinced (Batman almost always wins the “coolness” argument, since, well… he’s Batman) – even as the actor points out his character’s clear advantage in the realm of powers and abilities: After all, Batman may have a cool car and lots of weapons, but Superman has “eye-lasers” and can fly in both directions – whereas Batman can only fly “if he falls first.” The kids, for their part, also seem a touch confused as to which hero actually possesses which powers (what do they even teach in schools, today?) and one stumps Cavill cold by declaring that he prefers the villain to both.
Notably, the video marks the first major promotional work for the film that specifically highlights the characters (and, presumably, the film’s) appeal to younger audiences. Previous, the focus of the marketing had been on plot-elements referencing popular grownups-only comic storylines like The Killing Joke, The Dark Knight Returns and The Death of Superman, which have further painted a picture of a dark, decidedly child-unfriendly DC Extended Universe in the making.
The new contest, set up to benefit a trio of charities nominated by three of the film’s stars, offers entrants an enticing prize set: Winners will be treated a Batmobile ride with Affleck, a helicopter flight with Cavill, red carpet “photobombing” with Jesse Eisenberg (Lex Luthor) and photographs with Affleck at the film’s NYC Premiere. In addition, fans can purchase merchandise through Omaze to increase their chances of winning corresponding to the cost of each item – for example, a $100 limited-edition Batman V Superman baseball cap grants a donor “1,000 chances” to win the big prize, while a $5,000 set of autographed watercolor prints will net 50,000 chances. The options even include limited quantities of the film’s most ostentatious piece of merchandise: A $50,000 (for 500,000 chances) “life-sized” 7’2 statue of Affleck in his Batman armor, signed by the actor.
The three aforementioned charities are described as follows on the official site:
Eastern Congo Initiative (ECI)
Founded by Ben Affleck, Eastern Congo Initiative (ECI) is a grant-making and advocacy organization whose singular mission is to help bring stability and self-sufficiency to Congo. ECI enables change through community-based approaches that are essential to creating a sustainable and successful society in eastern Congo.
The SEED Project
Talent and intelligence are equally distributed around the world, it is opportunity that is not. The SEED Project uses basketball and education to develop the next generation of African leaders. Nominated by Jesse Eisenberg.
Durrell Wildlife Conservation Trust
Founded by naturalist Gerald Durrell, Durrell Wildlife Conservation Trust pursues its mission of saving species from extinction through its 3 core areas: worldwide conservation projects, training programs & the Wildlife Park in Jersey. Nominated by Henry Cavill.
Batman V Superman: Dawn of Justice opens on March 25, 2016, which is followed by Suicide Squad on August 5, 2016; Wonder Woman on June 23, 2017; Justice League Part One on November 17, 2017; The Flash on March 16, 2018; Aquaman on July 27, 2018; Shazam on April 5, 2019; Justice League Part Two on June 14, 2019; Cyborg on April 3, 2020; and Green Lantern Corps. on June 19, 2020.
Source: Henry Cavill