Somebody up there at HBO had their clever-cap on when they came up with this:
HBO is premiering The Dark Knight on Saturday June 13th, and to hype the much-anticipated premiere they’ve come up with a VERY clever TV spot that mixes Dark Knight footage with a famous indie rock song, “Where Is My Mind?” by The Pixies. (If you don’t know the song by name, it’s the the one playing at the end of Fight Club.)
I can’t believe nobody advertised something like this last year when The Dark Knight was heading to theaters! It’s a perfect theme song for Heath Ledger’s Joker!
As soon as I saw this ad I walked right over to my TV and set my DVR to record The Dark Knight. For people like me, who don’t own a Blu-ray player but own a HDTV and HBO HD subscription, this is the perfect way to stick it to those Blu-ray elitists who have been bragging about their copies of The Dark Knight since christmas. Take that!
This weekend, if you just want to enjoy a relaxing night on the couch and need something good to watch, The Dark Knight premieres on Saturday, June 13, 2009 at 8 p.m. on HBO. After that it will be re-broadcast ad nauseam.
Source: HBO & You Tube