Guillermo del Toro Talks ‘Pacific Rim’ Scale and ‘Romantic Look’; New Viral Posters

2 years ago by  

Hellboy and Pan’s Labyrinth director Guillermo del Toro’s sci-fi blockbuster, Pacific Rim, cost $180 million to produce. That’s because the movie features 25 to 30-stories tall manned robots – known as Jaegers – going toe to toe with Godzilla-esque creatures from another world (Kaiju), in a battle for the survival of humanity on planet Earth.

That sci-fi premise alone has managed to generate serious buzz online (for obvious reasons); however, the film’s marketing got an unexpected boost yesterday, thank to Warner Bros. and del Toro deciding to release the WonderCon trailer for the general public to see (generating a very enthusiastic response, among our readers anyway).

Prior to that trailer premiere, del Toro spoke with the LA Times about the pop culture influences that helped to shape the aesthetic he favored on Pacific Rim. To quote the director:

“What I wanted to do was to make gothic tech. What we went for is a very, very romantic look. I wanted to have a lot of crazy rain, wind, all the drama of an Emily Bronte movie in a high-tech movie.”

Some of the other Pacific Rim stylistic inspirations that del Toro has mentioned in the past include historical footage and imagery from World War II, in addition to tropes from the western genre that can blend together organically with certain elements from the Japanese sci-fi tradition (i.e. those which involve giant manned-machines and Kaiju).

The WonderCon trailer nicely illustrates what del Toro means when he compares the robot-monster brawls to western-style bar fights:

“The monsters are more powerful than I’ve ever designed,” he said. “We use cars and buildings as you would use walls in a bar fight or glasses and tables in a bar fight.”

Pacific Rim Trailer 2013 Guillermo del Toro Talks Pacific Rim Scale and Romantic Look; New Viral Posters

Such complexity, in terms of the visual effects demands and the work necessary to post-convert the grand visuals to 3D, extends to other aspects of Pacific Rim. That also goes for the story and the film’s universe mythology, which was created by screenwriter Travis Beacham (Clash of the Titans) and refined by del Toro – who got some creative input from writer friends – as well as the sheer scale and scope of the proceedings.

“Normally in a movie of this size, you’ll get one spaceship, one or two aliens,” Del Toro said. “The challenge with this movie was to create all those robots, all the technical stuff we needed for them, all these kaijus, the depths of the ocean. The complexity of the movie was huge.”

If Pacific Rim attracts a sufficiently larger audience at the box office, then del Toro and Beacham will get to further explore the world they have created during a sequel (which they have already begun to develop, just in case). Some of that complimentary narrative material has been alluded to in the film’s viral marketing to date, including the new recruitment posters for the Pan Pacific Defense Corps (PPDC): the organization that battles Kaijus in the film.

Check out those Pacific Rim one-sheets in the gallery below:



Pacific Rim opens in U.S. theaters on July 12th, 2013.

Source: LA Times

FIND OUT MORE ABOUT: pacific rim


Post a Comment

GravatarWant to change your avatar?
Go to and upload your own (we'll wait)!

 Rules: No profanity or personal attacks.
 Use a valid email address or risk being banned from commenting.

If your comment doesn't show up immediately, it may have been flagged for moderation. Please try refreshing the page first, then drop us a note and we'll retrieve it. Keep in mind that we do not allow external links in the comments.

  1. wow, If Del Toro can do all that with $180 mil, then what is going on in Lone Ranger to warrant $220+ million? Is Johnny Depp a CGI creation? are 300 foot tall horses or something?

      • I sense a bomb in the making.

      • Yep exactly. Much like he built real pirate ships for pirates right?

      • I don’t know why but this Lone Ranger film really turns me off. I was a big fan of the old show reruns and the TV movies as a kid.

    • perfect… u stole my thoughts…!!! ;)

  2. I wonder what the base salary is for a PPDC engineer.

  3. I’m forcing myself to not watch any more Pacific Rim trailers because I wanna do what I did with The Avengers (where I knew vaguely the movie was being made but knew nothing about it until I sat in front of a huge screen to watch it in 3D so as not to have any expectations or anticipate scenes that others saw in the trailers).

    Must admit, I’m finding it tough cause it looks like del Toro has crafted another spectacular looking movie. Now, if he was able to make that Mountains adaption, I’d walk the Earth Kung Fu style for a small background part in it. That’s how much faith I have in this guy as a director and creative genius.

    • Never a truer word has been spoken

  4. This movie cant fail at the box office. Billion club

    • Really depends though.

      I’ve become disillusioned with Hollywood and US moviegoers after the Dredd debacle (and apologies for constantly bringing it up but that’s how disappointed and angry I am over it).

      I can guarantee Pacific Rim will do well outside the US but if it doesn’t sell a certain number of tickets in America, they’ll probably trash all hopes of sequels and call it a flop despite making closing to $200million outside of that one country.

  5. Gothic tech… basically all of del Toro’s action movies to date. I love the sound of it. On the other hand, this might be the reason his movies rarely sold well to the mainstream audience. Everything about them is either so very geeky or artsy to the core.

  6. “certain elements from the Japanese sci-fi tradition”????

    are you kidding me??

    this is a complete plagiarism on Japanese movies and ideas!

    • You can’t plagiarize a whole genre. Whoever said only Japanese can make a work about giant mecha and kaiju?

      • Plagiarism is NOT TO GIVE PROPER CREDIT TO YOUR REFERENCES, and pretend that something is “your idea” when it is not…

        I’m researcher in chemistry, and when I use some article I must say “I used this or that”,,, I can use whatever I want, but I must give credit to my references!, del toro should give credit to Japanese movies and ideas…

        but he said something like “this is my whole idea, it is barely Japanese”…

        Now THAT is plagiarism, c’mon, this is 99% Japanese, and you know it, I know it, del toro knows it, and the whole World knows it…

        • yes we all know that the origins of this material come from 50′s & 60′s Japan.

          As we all know who cares

          The IMPORTANT thing is that this film is being made and even if it bombs (please don’t let it bomb me want sequals) at least we’re gonna have this, frankly AWESOME, film immortalising two of sci-fi’s greatest concepts…. Big @rse monsters and giant manned robots.

          If Tomoyuki Tanaka or Go Nagai wanna sue his @ss for not dropping a reference to them (amongst others) so be it.

          Besides Marl is right this is a GENRE of film making same as westerns or rom coms.

          The designs of the tech and kaiju are unique to del toro’s vision.

          If Wing Zero or the Big G himself (all hail the Big G) was up on screen, or some version thereof with no reference then that’ll be plagiarism (not to mention copywright infringement or intellectual property theft lol)

          • This is not about “formally suing” nobody, this is just about “class”

            something that clearly “del toro” doesn’t have

            You said “everybody knows, who cares”, I say that precisely because everybody knows, it is disgusting to watch “del toro” declaring “this is my idea, from a Goya paint”

            C’mon, that is aberrant

  7. I watched the trailer but between the night setting, the rain, and the extreme close ups during the fight scenes, I can’t see jack of the monsters or the robots. I think this is one of those movies that is “too geeky” for the general public…but then again I thought The Avengers would be that too.

    • Maybe but then again how people have gone to see the awfulness that is Michael Bay’s Transformer series.

      There is something inherently cool about giant robots.

      There’s also something inherently cool about giant monsters destroying citys. (how did Cloverfield do at the box office… anyone??)

      Add the two together with a very extensive public marketing campaign to get the message beyond the brotherhood of the geek and I believe the inherent coolness of the concept will draw in the majority of peeps in the sub40 age group and familys with pre-teen boys are going to be drag through hot lava by their kids to see this thing.

      The downfall is going to be the marketing…. how hard they can hit the general public to create awareness and interest.

      They cannot rely on word of mouth and the geek passion to get the message out.

      • I think Transformers had the nostalgia of the toy line and the violence was cartoony enough for the 11-12 year olds to watch. Not sure about Pacific Rim but it looks like it might frighten more smaller kids and without a toy line attached it (unfortunately) won’t have that marketing angle. I lived Cloverfield and say it in the theater but I believe it debuted strong and then withered at the box office.

        • I was right…Cloverfield made $40 mil on opening weekend with a final of $80 mil domestic

      • ‘Cloverfield’ did very well 170MM on a 25MM budget. The thing is will a genre picture in this vein scale well? ‘Pacific Rim’ should answer that question although the question of which sells better found footage or giant robots is another matter…