[Update: Watch our Guardians of the Galaxy trailer analysis video!]

With Disney picking up a few of those super-expensive $4 million TV commercial time slots during Super Bowl 48, we thought (hoped?) they’d use the big event to shine some light on their upcoming, but relatively unknown big budget release – Guardians of the Galaxy

Disney was already buying space for their other 2014 Marvel Studios feature, Captain America: The Winter Soldier, and Need For Speed so even though Guardians of the Galaxy is a late summer (August) release – we expected a potential tease to at least introduce a mass audience to the property which is otherwise unknown to casual and mainstream moviegoers.

Writer and director James Gunn promised we’d get something else “cool” very soon and we heard from insiders that he was holding back any reveals on the footage front – as much as he could – until the special effects were up to where he wants them to be since the entire film is based in space and two of the five main characters are entirely digitally animated.

With Guardians of the Galaxy earning headlines from Toy Fair 2014 in New York over the weekend with its tie-in Hasbro and LEGO toy sets, and star Chris Pratt showing up via video to talk briefly about his his character’s plastic incarnation – and the yesterday’s three cool photos featuring the cast and their starship – that time as finally come and the first Guardians of the Galaxy teaser is finally here! It’s only 15 seconds long but the full 2:23 version (world premiere!) will air tonight during Jimmy Kimmel Live.

The Cosmic Avengers, so to speak, are lead by Chris Pratt (Parks and Recreation) and include Zoe Saldana (Avatar, Star Trek) as Gamora and Dave Bautista as Drax the Destroyer. Their smallest and largest members, Rocket Raccoon and Groot, are voiced by Bradley Cooper and Vin Diesel, respectively.

The 15-second teaser from this morning:

Some of the brief scenes overlap with the extremely early footage we saw presented at Comic-Con (including the music!) last summer and hint at the sci-fi, ’50s pulp tone Gunn is aiming for. Guardians of the Galaxy is the most different and ‘out there’ film from Marvel Studios yet and it’s not just because it takes place off of Earth and features mostly aliens.

Let us know your thoughts on the first Guardians of the Galaxy trailer in the comments below!

More: Trailer Analysis & HD Photos

Guardians of the Galaxy is directed by James Gunn off of his script co-written by Nicole Perlman. The film stars Chris Pratt, Zoe Saldana, Dave Bautista, Lee Pace, Michael Rooker Karen Gillan, Djimon Hounsou, Benicio del Toro, John C. Reilly, Bradley Cooper, Vin Diesel and Glenn Close.

Captain America: The Winter Soldier hits theaters April 4, 2014, Guardians of the Galaxy on August 1, 2014The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 17, 2015, and unannounced films for May 6 2016, July 8 2016 and May 5 2017.

Follow Rob on Twitter @rob_keyes for your Marvel movie news!