No ‘Guardians of the Galaxy’ Trailer During Super Bowl [Updated]

Published 1 year ago by , Updated January 26th, 2014 at 7:00 am,

First Official Guardians of the Galaxy Cast Photo No Guardians of the Galaxy Trailer During Super Bowl [Updated]

[Update: James Gunn say no Superbowl spot for Guardians of the Galaxy.]

Traditionally, the Super Bowl is the most-watched program in the nation. For instance, last year’s event attracted an estimated 108.4 million viewers, but aside from the big game itself, the Super Bowl has evolved into a much more widespread event, with even non-football fans tuning in for other highlights, such as the half-time show (headlined this year by pop star Bruno Mars) and the fun commercials. For movie fans, it usually means a closer look at some of the year’s biggest upcoming blockbusters.

We already know that the first footage from Michael Bay’s Transformers: Age of Extinction is set to debut during the big game, and other anticipated releases like Robocop and The Expendables 3 are expected to come into play. However, one of the biggest gambles going into this summer (as Screen Ranters surely know) is Marvel’s full-on launch into the cosmic side of Phase Two with Guardians of the Galaxy. Now we have an idea how Disney and Marvel may plan to give the film a monstrous marketing push.

According to Screen Crush, Disney is “actively trying” to acquire a third spot during this year’s Super Bowl, presumably to air the first trailer for Guardians of the Galaxy. The studio has already secured commercial time for Captain America: The Winter Soldier and Need for Speed (a Dreamworks production that Disney is releasing).

UPDATE: James Gunn says that the first official Guardians footage won’t debut during the Super Bowl, though his Tweet includes a silver lining:

gotg No Guardians of the Galaxy Trailer During Super Bowl [Updated]

The prospect that Marvel would capitalize on the massive Super Bowl audience to push their films, of course, makes perfect sense. The studio has opted for that approach in years past, even debuting the first trailer for Captain America: The First Avenger during the game in 2011. The fact that Guardians of the Galaxy is perhaps the most ambitious project that Marvel has taken on means that it can use all the exposure it can get.

After all, Guardians of the Galaxy is the first non-sequel, non-team-up the studio has attempted since the four core members of the Avengers received their first solo films. It’s also features a cast of mostly non-human characters – none of which have been featured in a Marvel film to date – and features unproven leading man Chris Pratt in the lead. Furthermore, the film reportedly has close ties to The Avengers: Age of Ultron and could mark the beginning of a whole new wing of Marvel films.

Guardians of the Galaxy is still firmly planted near the top of our most anticipated films of 2014, but if Marvel and Disney hope to entice casual moviegoers to go out and see the film in August, they need to start selling the movie now. A Super Bowl spot is definitely a strong start.


Captain America: The Winter Soldier hits theaters on April 4, 2014, followed by Guardians of the Galaxy on August 1, 2014, The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 31, 2015 and unannounced films on May 6, 2016, July 8, 2016 and May 5, 2017.

Source: Screen Crush

Follow Robert Yaniz Jr. on Twitter @crookedtable
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  1. Saw this suggested last weekend and figured it was the best idea. Audiences know who Captain America is now, this would really benefit from the millions watching in America (shame those of us watching live around the world don’t get to see the Superbowl commercials you guys do).

    • I’d rather wait until the trailer is uploaded to an official youtube channel than some crappy upload.

  2. i really hope so… this movie will be amazing. i hope people that are unsure will see the marvel logo and they will go and see it because this movie is a risk. not only is it a new movie but the guardians are unknown and its also a movie in space. these movies can do great and also do really bad.

    • This is a THANOS movie. Unless you have been living under a rock, you have seen Avengers… and if you have seen Avengers… well then you have also seen Thanos. With connections to Thor 2 and Avengers, Guardians of the Galaxy is not as unheard of as most people would lead you to believe, in fact it is highly anticipated by more than most of the millions and millions of Avengers fans WORLDWIDE.

  3. I figured there’d be a trailer at the Super Bowl. Can’t wait!

  4. That would be amazing!

    I mean, The Winter Soldier will have the post-Avengers boost one way or another, but GotG need to be sold to the mainstream audience a bit more.

    And a Super Bowl commercial doesn’t just reach a massive US audience, but a LOT of people online as well. Making buzz for movie fans, who are maybe not comic book fans. Or comic fans, who are not yet sure about GotG.

    Anyway, I really hope we will get to see a GotG trailer too. I’m really exited for the winter soldier of course, but the genre of Guardians (sci-fi space fantasy) is a lot closer to my heart, so I’m a bit more excited for that.

    • Hodor!

  5. My name is Groot!! my name is groot? my name is groot!!

    • MY name is Groot!

    • Hi Groot, my name is Corey

    • Hodor!

  6. You guys really need to do something about your pop up ads on your mobile site. Very annoying.

    • get google chrome and download the adblock extension

  7. I can’t wait for the trailer for this one. This is the Phase 2 movie I am most interested in, by far, because of how different it could be from the others.

  8. Great idea, yeah. Personally, I feel very confidant that Guardians will be a big hit. Unless it turns out to be a horrible film (which I find hard to imagine) it has far more going for it than against it because of being relatively unknown. A fun-for-the-whole-family sci-fi film with colorful characters and popular actors, incorporating plenty of humor and (I assume) great visual AND is tied into the Marvel universe. Aside from featuring new characters, it seems to have pretty much everything going for it.

  9. after the Superbowl can you see them online? i ask because in Canada we don’t get the American commercials

    • I am 99% sure you can. Usually the Super Bowl web page has a link to a site with all the commercials. Worst case, you can probably YouTube it afterwards.

    • We got the iron man 3 trailer last year. So this year might not be different

      • i don’t watch Football so i can’t remember ha

  10. THANK YOU..
    The wait is almost over. I just hope I see here in Canada.

  11. I don’t care when, I just want to see footage from this movie.

  12. I’m really glad Marvel decided to make a movie out of something that really isn’t a big hitter. It seems most comic fans weren’t even familiar with TGOTG. The scene at the end of “Thor 2″ does have me a little worried though because it was pretty awful. I’d been very confident up until then. I hope that was just a blip because I am really looking forward to Gaurdians.

  13. #Vin4BlackBolt

  14. I’m too excited for this. I remember that Avengers trailer in 2012′s Super Bowl. Had me so pumped. Rocket Raccoon will be the new Yoda!

    • I sure hope he won’t be the new Yoda. Yoda was a friggin’ muppet with Kermit’s voice and was the beginning of a development that ultimately led to Ewoks and Jar Jar Binks.

      • Fozzies voice.

        • actually it was grover’s voice. frank oz. he may have done fozzie as well, but yoda sounded like grover to me. a bit more “bass-y”.

      • OH NO YOU DI’INT!!!!

  15. Who could not love Raccoon and his Gainax pose!!!

    • Hate to say it but the raccoon looks stupid, really can’t take it seriously.

      • “strap this on your sore-@$$…”

      • How does he look stupid? What are you expecting!? It’s a raccoon, and that’s what they gave us! If anything, his suit is silly, other than that, he is one BAD@$$ RACCOON!!!!!!!!!!!!!!!I look at it and say, that I cant take seriously, everyone else(but you) can too…It’s not stupid at all. It’s the most realistic CGI I’ve seen from the comi-con trailer of GOTG

        • Exactly, a raccoon.


  17. Yeah this is Marvel’s biggest Gamble if it’s a big success Marvel might off just done something new having 2 Franchises in the same Universe for example

    Adam Warlock & Nova films would lead to a Guardians of the Galaxy sequel called “War of Kings”

    Antman Dr. Strange Cap 3 Black Panther would lead to Avenges sequel

  18. You serious people know who Captain America is now? Thats Absurd!

  19. Mug-shot line-up looks like my high school graduating class!

    • Looks like the Breakfast Club

    • Or The Usual Suspects

  20. Well I will be watching the Superbowl final here in the UK, sadly we don’t get the US commercials, so probably have to wait till the next day to see the trailer. :-( Should be worth the wait though. This is my second most anticipated movie of the year, after The Winter Soldier. Roll on April for that one!


  22. Chris Pratt may be unproven as a lead, but his role in Zero Dark Thirty was spectacular.

  23. No Super Bowl trailer? It’s wrong. The Super Bowl is THE event to get more “non-fan” audiences…

  24. Well that’s sad

    I was hoping we’d get to see some footage….

    I still have doubts about this due to obscurity. Also people use rocket as the mascot of the team…really need to try to sell more than talking racoon and tree.

    Otherwise it could flop. I mean marvel is reaching to obscure with this…it may go either way. Needs to start pr and marketing asap. Get the 25 year old girl who has never read a comic in her life want to spend 12 dollars to see this…and it can’t just be the racoon.