While it was no surprise that Thor: The Dark World and Captain America: The Winter Soldier were quite successful, Guardians of the Galaxy‘s pending success is a bit more up in the air. After all, it’s an untested property based on a somewhat obscure comic book – to the layman, anyway – written and directed by the very quirky James Gunn (Slither, Super).
The TV spot (above) is, as many spots are, pretty short, and there’s some new footage mixed with some old. We see Glenn Close as the leader of the Nova Corps (i.e. the Green Lantern Corps of the Marvel Universe), we get a quality one-liner from Bradley Cooper’s Rocket Raccoon (“What the hell, I don’t got that long of a lifespan anyway“), and Pratt’s Star-Lord more or less introduces us to the team (“A thief, two thugs, an assassin, and a maniac“).
And then there’s a shot of Star-Lord’s face all mangled up – perhaps by Ronan the Accuser’s (Lee Pace) hammer?
The one bit that I think we could all do without at this point is the joke where Star-Lord says his name (only this time, he says, “We’re the Guardians of the Galaxy”) and Djimon Hounsou says, “Who?” We’ve seen this joke in every trailer. Surely, there are other jokes from the film to showcase.
Meanwhile, director James Gunn recently released a statement on his Facebook page about the IMAX 3D cut of Guardians of the Galaxy. Check it out below:
Just got out of working on the ‘Guardians’ cut for IMAX 3D and I’m unbelievably excited about it. ‘Guardians of the Galaxy’ has been planned as a 3D film from its very inception. Yes, if you see the film in 2D, you’ll get a full experience. But the 3D experience promises a little something extra. Unlike many directors, I’ve been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it’s spectacular and immersive without being silly, distracting, or overly showy. 3D conversion was once far inferior to shooting in 3D, but over the past couple years new technology has allowed us incredible control over the 3D effects, making it equal to or in some cases greater than shooting in 3D.
As an EXTRA benefit for those who see the film in IMAX 3D, we will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I’ve personally chosen all the places where the changes occur and, again, I love how it’s coming along. The changing aspect ratios in this case are actually a part of the storytelling.
For those interested in seeing Guardians in IMAX 3D – or just plain 3D – it’s surely great to hear that Gunn is dedicating so much time to making it a unique and meaningful experience. Though I’d be interested to hear from some 3D experts regarding his comment that converted 3D is sometimes even better than shooting in 3D. Has this ever been the case in a movie?
What say you, Screen Ranters? Did you like the TV spot? Will you be watching the film in IMAX 3D, regular 3D, or 2D? Drop us a line in the comments.
Guardians of the Galaxy hits theaters August 1st, 2014.
Follow me on Twitter @benandrewmoore.
Source: James Gunn