First ‘Guardians of the Galaxy’ TV Spot; James Gunn Talks IMAX 3D

Published 11 months ago by , Updated June 6th, 2014 at 8:52 am,

While it was no surprise that Thor: The Dark World and Captain America: The Winter Soldier were quite successful, Guardians of the Galaxy‘s pending success is a bit more up in the air. After all, it’s an untested property based on a somewhat obscure comic book – to the layman, anyway – written and directed by the very quirky James Gunn (Slither, Super).

Still, the trailers so far have been very well-received, not just for Chris Pratt’s funny and commanding presence, but for the offbeat humor, the old school science fiction look, and the interesting concept (it’s The Dirty Dozen meets Star Wars). Now we’ve got a look at the very first TV spot, which sports some previously unseen footage. Plus, Gunn recently talked about what we can expect from the IMAX 3D release.

The TV spot (above) is, as many spots are, pretty short, and there’s some new footage mixed with some old. We see Glenn Close as the leader of the Nova Corps (i.e. the Green Lantern Corps of the Marvel Universe), we get a quality one-liner from Bradley Cooper’s Rocket Raccoon (“What the hell, I don’t got that long of a lifespan anyway“), and Pratt’s Star-Lord more or less introduces us to the team (“A thief, two thugs, an assassin, and a maniac“).

And then there’s a shot of Star-Lord’s face all mangled up – perhaps by Ronan the Accuser’s (Lee Pace) hammer?

Ronan the Accuser in Guardians of the Galaxy 570x295 First Guardians of the Galaxy TV Spot; James Gunn Talks IMAX 3D

The one bit that I think we could all do without at this point is the joke where Star-Lord says his name (only this time, he says, “We’re the Guardians of the Galaxy”) and Djimon Hounsou says, “Who?” We’ve seen this joke in every trailer. Surely, there are other jokes from the film to showcase.

Meanwhile, director James Gunn recently released a statement on his Facebook page about the IMAX 3D cut of Guardians of the Galaxy. Check it out below:

Just got out of working on the ‘Guardians’ cut for IMAX 3D and I’m unbelievably excited about it. ‘Guardians of the Galaxy’ has been planned as a 3D film from its very inception. Yes, if you see the film in 2D, you’ll get a full experience. But the 3D experience promises a little something extra. Unlike many directors, I’ve been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it’s spectacular and immersive without being silly, distracting, or overly showy. 3D conversion was once far inferior to shooting in 3D, but over the past couple years new technology has allowed us incredible control over the 3D effects, making it equal to or in some cases greater than shooting in 3D.

As an EXTRA benefit for those who see the film in IMAX 3D, we will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I’ve personally chosen all the places where the changes occur and, again, I love how it’s coming along. The changing aspect ratios in this case are actually a part of the storytelling.

For those interested in seeing Guardians in IMAX 3D – or just plain 3D – it’s surely great to hear that Gunn is dedicating so much time to making it a unique and meaningful experience. Though I’d be interested to hear from some 3D experts regarding his comment that converted 3D is sometimes even better than shooting in 3D. Has this ever been the case in a movie?

What say you, Screen Ranters? Did you like the TV spot? Will you be watching the film in IMAX 3D, regular 3D, or 2D? Drop us a line in the comments.


Guardians of the Galaxy hits theaters August 1st, 2014.

Follow me on Twitter @benandrewmoore.

Source: James Gunn

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  2. copy/paste all my previous comments about this movie here!

  3. As an EXTRA benefit for those who see the film in IMAX 3D, we will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. [...] The changing aspect ratios in this case are actually a part of the storytelling.

    Oh, for f***s sake! That means the changing aspect ratios will probably be on the home release as well. Great, Gunn… you just put a big dent in my enjoyment of the movie. Short of noisy people in the audience and people playing with their phones during the movie there is nothing more distracting than changing aspect ratios.

    • I don’t think it’ll be something that hits you square in the face when the aspect ratio changes. Would be a pretty rookie mistake to make it highly distracting, one I doubt Gunn will be making.

    • I’m glad I’m not the only one that hates it when they do the aspect ratio change thing. It was very jarring in The Dark Knight Rises and took me out of the movie a bit. I definitely noticed it.

    • Wow. You have an IMAX theater at home?

      • And by that I mean I am sure he is referring only to the IMAX showings. Regular and home will be normal ratio.

        • I hope, but him stressing that it’s actually part of the storytelling lets me suspect otherwise.

      • To quote myself: “That means the changing aspect ratios will probably be on the home release as well.”

        Reading comprehension really is a requirement before you attempt to comment. If you still don’t understand: there are multiple home releases with changing aspect ratios (among others Tron: Legacy, The Dark Knight, The Dark Knight Rises), and I hate changing aspect ratios. At home that doesn’t have anything to do with IMAX. Savvy?

        • They need to stick with one aspect ratio for home release and be done with it. Unless they think we’re all sitting in mansions watching these DVDs on 60 foot screens in our own private screening rooms.

  4. That exact shot of Ronan the Accuser was in the last trailer, I screenshotted it to share to other peeps. There is a couple new things in this however.

    • The “one-liner” from Rocket was in the last trailer already also.

  5. This is looking better and better.

  6. I’ve seen native 3D composed badly and post conversions done very well , no doubt post conversion is getting much better but it really depends on the filmmaker. I used to solely support native but now it makes no difference to the final product. I actually never noticed the aspect ratio changes whilst watching dark knight, transformers 2 and amazing spiderman at imax, it was not distracting at all

  7. Really looking forward to this one. As for the 3d conversion, none of them have been filmed in 3d, but every one since Thor has been converted to 3d, and they just keep looking better. I’m sure Gunn is going to swing for the fences on this one.

  8. The new trailer looks sick!! Ronan looks sick!!! This movie is gonna be sick!!!!

    Can’t wait to see the IMAX 3D Experience at the midnight showing. I will be calling out for work for this!

    • There should be a medical warning at the entrance to the theater. LOL

  9. “Who are you?”

    “I am Groot”

    • I hope that’s in the next trailer!!

  10. The changing aspect ratios was also done by Nolan on The Dark Knight Rises, correct? I remember a lot of people complaining when they noticed it…Actually got a little annoying at times.

    • I dunno about that but I remember Nolan had a few scenes in TDK in IMAX, enjoyed using it, admitted he preferred IMAX over 3D and filmed the entirety of TDKR in IMAX.

  11. “We’re the GUARDIANS OF THE GALAXY!” Replayed that over and over again!

  12. I think the best person to answer the question about 3D conversion would be Peter Jackson. He was the one using that kind of technology for The Hobbit. About the film, it is looking better & better every time.

    • Peter Jackson didn’t convert the Hobbit. It was shot in 3D.

    • You’re confusing native 3D with the high frame rate he used for the first Hobbit film, which caused a huge amount of complaints.

  13. Looking better’n better. Going the self-depreciating, humour-heavy way is genius of Marvel. It makes this non-mainstream comic saga accessible to the general public. Genius.

    • +1 Roc :)

      I thought the exact same thing when they released the first trailer. How do you sell an obscure comic book property to a mainstream audience? With a little ooga-chucka!

  14. Ronan kind of looks like a galactic hammer wielding nun