Guardians of the Galaxy trailers have been playing in theaters for months now, but this past week the upcoming Marvel Studios release started its marketing bonanza for the small screen. The TV promos unveiled so far have, like the theatrical trailers, been put together to keep Marvel loyalists excited to see James Gunn’s “Dirty Dozen in space” adventure, but also to indoctrinate those who’re still not sure about a blockbuster where an adorable talking raccoon – with a penchant for heavy firepower – is one of the main characters.

The latest Guardians TV spot released online was intend for viewing by UK audiences – and while it’s only a shortened recut of the action montage in the original theatrical trailer, said clip nonetheless has all the ingredients that people have loved about the Guardians previews so far (oldie tunes, colorful aliens, quirky humor, etc.). It’s just too bad that, at this point, people are probably starting to get a bit tired of the “What a bunch of a-holes” line being recycled for nearly every one of the film’s promos. (Or maybe not – it is a very memorable observation, after all.)

To recap: Gunn’s film follows a pack of space bandits that includes one human – Peter Quill/Star-Lord (Chris Pratt) – and four not-humans – Gamora (Zoe Saldana), Drax the Destroyer (David Bautista), Groot (voice of Vin Diesel), and Rocket Raccoon (voice of Bradley Cooper – who decide to put their careers as criminals on hold, in order to save the galaxy from evil-doing types with names like Nebula (Karen Gillan) and Ronan the Accuser (Lee Pace) – the Darth Vader serving a dangerous Emperor figure, in the form of Thanos (Josh Brolin).

Whereas Pace describes Ronan as being an alien religious fanatic who became more understandable “the more dark I could conceive of him,” Bautista painted a comparatively complex portrait of the “maniac” (as Star-Lord calls him) Drax, during an interview with The Express-Times. The character, in both Gunn’s film and the source comic books, in on a quest for vengeance against Thanos – and Bautista says playing the character was an “emotional roller coaster,” because of that:

“That’s the thing I love about Drax. I don’t think people were really expecting him to have such an emotional range. Most people were thinking he’s a one-note guy. But he’s more heartbroken than anything. That’s what I love about the character. He goes from rage to heartbroken over his family.”

Such “heart” as what Bautista mentions here – to emotionally ground the space hijinks – is something that Gunn has (for a while now) promised will be present in Guardians of the Galaxy, and early buzz suggests he just might deliver. For related reasons, many people are hoping that Gunn’s movie will set a new creative benchmark for Marvel Studios – by finding a way to break new ground, both genre-wise and in a general artistic sense, while still operating within the parameters of the comic book company’s established movie formula.

Guardians of the Galaxy opens in U.S. theaters on August 1st, 2014.

Source: The Express-Times