In just a little over a month, Marvel Studios will drop their third film in Phase 3 and the long awaited sequel to their most surprising hit. Guardians of the Galaxy Vol. 2 has been atop many most anticipated lists for this year and its prime release date should allow for the movie to be far more successful than its predecessor. The reasoning behind this can be attributed to not only the fan interest in these odd characters, but also thanks to a marketing campaign that has done its job in generating excitement while not revealing too much.
With the release drawing even closer and the anticipation being so high, there has already been early projections of a $160 million opening weekend domestically. This would certainly mean that theaters during this three day window will be packed full of Marvel faithful, potentially leading to sold out theaters. Luckily for those concerned about not getting their ticket, Marvel has announced tickets are officially for sale.
Marvel made the announcement by releasing a new TV trailer that was light on new footage but revealed the biggest information at the very end. Through Fandango, local theaters, and possibly other avenues as well, fans will now be able to secure their spot on opening night, or at the very least opening weekend.
This announcement comes at the perfect time with Guardians of the Galaxy Vol. 2‘s “first day” being exactly six weeks away, although diehard fans can see it slightly earlier at the standard Thursday night screenings. As tickets begin to be sold, better tracking should be made available. The reported $160 million opening would be quite impressive, but it is very possible that pre-sale tickets could help push this number even higher.
As is the case with any movie, reviews and reactions will play a big part in determining just how big of an opening the sequel has. If the movie receives similarly raving reviews as the first, the movie will have a real possibility of becoming not only one of Marvel’s biggest hits, but potentially one of the biggest of all-time.
As far as this trailer goes, it primarily features recycled, varied, or extended footage. There are some new moments, such as Ayesha proclaiming the Guardians’ inability to stop her and the Sovereign, but the purpose of this trailer was really to highlight the ticket announcement, not be used to reveal anything major – like Ego’s planet form. Those surprises appear to have been saved for the movie itself, which is just another reason why some will want to see the film as soon as possible.