However, we’re only getting started – with plenty of high-profile films yet to hit theaters. Two fan-favorites, both scheduled for release this June, Green Lantern and Super 8 have new TV spots out to sate fans (and get non-fans buzzing).
The two have had very different marketing experiences – leading up to this final PR push toward the Summer 2011 blockbuster finish-line.
The air was let out of Martin Campbell’s Green Lantern, starring Ryan Reynolds, early-on when the first trailer debuted to lackluster response – due mainly to unfinished effects that made the Lantern suit look, not just unnatural, but fake.
However, at WonderCon 2011, audiences were treated to new and improved footage that not only restored fans’ faith in the DC adaptation but rocketed the movie to one of the most highly anticipated superhero flicks in a summer chock full of comic adaptations.
The latest TV spot doesn’t feature too much new footage but provides a condensed version of prior trailers, highlighting a lot of the key players in the upcoming film (Hal Jordan, Thaal Sinestro, Abin Sur, Tomar-Re, and Kilowog, among others) – all set to the iconic Lantern Corps oath.
Check out the new Green Lantern TV spot (#3) below:
Unlike Green Lantern, which has endured (and subsequently enjoyed) a marketing roller-coaster ride, J.J. Abrams’ upcoming love-letter to 80s monster movies, Super 8, has performed consistently well in the PR department. The first two feature trailers (number 1 and number 2) drew comparisons to iconic alien-on-earth films such as E.T. The Extra-Terrestrial and Close Encounters of the Third Kind in terms of their tone – as well as sense of mystery and wonder.
Amazingly, the Super 8 team has kept the majority of the movie – including the monster, and any subsequent effects on the local human population tightly under wraps, with some movie fans still convinced the film will tie-into the last monster flick Abrams’ produced, Cloverfield (even though Abrams has routinely debunked the speculation).
The new trailer doesn’t exactly provide any further answers regarding what we’ll see when Super 8 invades theaters (and small town Ohio) in June, but it continues the buzz-worthy build-up to the movie with bizarre visuals and plenty of promise for an action-packed, yet character-driven, mystery.
Check out the new Super 8 TV spot “It Arrives” below (courtesy of Yahoo! Movies):
Green Lantern and Super 8 are definitely working different angles – epic intergalactic superhero adventure and mysterious supernatural thriller, respectively – but there’s no doubt that the two projects are poised to get a lot of movie-geeks (and casual film-goers) into theaters this June.
Follow me on Twitter @benkendrick — and let us know which June blockbuster you’re most excited about – Green Lantern or Super 8?
Super 8 hits theaters June 10, 2011.
Green Lantern hits theaters June 17, 2011.
Sources: Warner Bros. & Yahoo! Movies