‘The Greatest Movie Ever Sold’ Trailer Will Mess With Your Mind

Published 3 years ago by , Updated March 15th, 2013 at 12:42 pm,

The Greatest Movie Ever Sold trailer with Morgan Spurlock The Greatest Movie Ever Sold Trailer Will Mess With Your Mind

Morgan Spurlock’s previous documentaries were attention-grabbing in content, but simplistic in structure. In Super Size Me he consumed nothing but food from McDonald’s for a month to see what would happen. In Where in the World Is Osama Bin Laden? he went looking for the film’s namesake. So what exactly is the deal with Spurlock’s latest doc, The Greatest Movie Ever Sold?

There’s a trailer out now for the 2011 Sundance Film Festival release, but watching it may leave you as confused about Spurlock’s new project as most of the corporate officials that appear in the theatrical preview seem to be.

Here’s an official description of Spurlock’s latest documentary:

‘The Greatest Movie Ever Sold’ unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

In other words, The Greatest Movie Ever Sold is a film about product placement in film, that was financed by product placement, and is composed primarily of footage – which also includes a good deal of product placement – that documents Spurlock’s quest to attain the proper backing for his project.

If your brain is still working after reading that, watch the trailer (via Yahoo! Movies) below:

Spurlock may pitch his new film as “the ‘Iron Man’ of documentaries,” but Jimmy Kimmel’s featured quote in this trailer, describing The Greatest Movie Ever Sold as “the ‘Inception’ of documentaries” is pretty much right on the money.

Much like Christopher Nolan’s sci-fi blockbuster both questions the nature of reality and – being a work of cinematic art – is itself a representation of reality, Spurlock’s Greatest Movie Ever Sold examines the nature of advertising in movies, and is itself an unorthodox advertisement.

Confused? Early buzz for Spurlock’s Greatest Movie Ever Sold has been quite positive, and the actual pic shouldn’t be as difficult to understand while watching it – versus analyzing its multiple layers of meaning. The best movies tend to be both entertaining and leave you with food for thought, so Spurlock’s latest looks to be on the right track in that sense.

The Greatest Movie Ever Sold begins a limited theatrical release next month on April 22nd.

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  1. hahaha awsome!

  2. i love it caint wait- im in marketing and it looks so good lol i like that fact that yahoo! logo was on the bottom cornor of this whole trailer

  3. Oh cool, Big Boi.

  4. So this movie is basically a one big, roughly 2 hour, commercial for whoever paid him the most? I thought Super Size Me was pretty good, till I saw Fat-Head, and it made me rethink some things. This really doesn’t sound to entertaining to me……. I may wait for Netflix on this one.

    And just give it time…….. they’ll be transmitting commercials to our brains while we sleep soon enough…….

    • Or they’ll end up making commercials that get subconsciously stuck in your mind and when you fall asleep your’ll end up dreaming about them.
      And then when you wake up in the morning you’ll be more likely to buy there product that they just advertised about. Cuching!

    • dannyboy,

      I know it sounds like a gimmick, but it’s really a fascinating look into how marketing in general, and movie marketing in particular, work.

      Vic

  5. The official title really is “POM Wonderful Presents: The Greatest Movie Ever Sold.”

    Spurlock’s rep at Rubenstein apparently are requesting that when the said movie is being discussed that POM Wonderful get’s it’s placement in the title.

  6. i’m just gonna refer to this movie as “POM Wonderful” for now on

  7. Cant help but think of that scene of Tyler adding a little bit to the movie in fight club…

    anyways, subliminal messages that make you do things, buy mcdonalds, smoke camel, and drive a station wagon… all that stuff are in movies, whether or not its on purpose is another question…

    cant wait to see this one!!!

    • Subliminal messaging has been proven to have NO lasting effects, just another fact…

      So the winners of productplacements are in fact the moviemakers :)

      I Think this can be seen as an educational movie for the indie movie maker, but this is just me guessing after seeing the cbs sundance interview. I will look forward to watching this.

  8. I enjoyed supersize me. But it neglected/ left out alot. I mean not on a Micheal Moore scale but enough to skew the film more in the direction that they wanted.

    Spurlock

  9. I enjoyed supersize me. But it neglected/ left out alot. I mean not on a Micheal Moore scale but enough to skew the film more in the direction that they wanted.

    Spurlock’s a likable guy, and I find the subject matter very interesting. So I’ll give it a watch eventually.

  10. The angle that he uses is brilliant. Seriously. Put your name on the movie and be in a movie about your name being on a movie.

    I can’t wait to see it and feed into the big machine.

  11. He’s great, can’t wait to see it. Hope it comes to my town.

  12. Now I want POM

  13. Original? Not in the slightest. It’s a rip of “Cesky Sen”.

    • @Darkmond

      To be fair, “Czech Dream” is a film about using advertising to promote something that doesn’t exist – a statement about “truth” in advertising.

      Spurlock’s film is far more complex than that. It’s a film about securing the advertisers to finance that film. It deconstructs ads/marketing while advertising and marketing to us. It’s a complex meditation about why we respond to advertising and why it’s inevitably tied to our cultures at all levels.

      And, amazingly enough, as complex and twisted as it is, it’s a LOT of fun to watch.

      • I don’t say it’s not fun to watch… Only that it is not so “original” as it says here…
        And “Czech Dream” (thanks for translating)also deals with the topic of how we are react to advertising.

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