‘Godzilla’ Viral Marketing Begins: New Website, Set Video & Images

Published 2 years ago by

With Pacific Rim currently in theaters (read our review here), we now look to that other giant-monster movie on the horizon: Monsters director Gareth Edwards’ upcoming reboot of Toho’s Godzilla. As Warner Bros. and Legendary Pictures ramps up publicity for it’s Comic-Con panel this month (we’ve already seen early evidence of Godzilla’s rampage in San Diego), a new viral website has gone live, along with a video and images from the set.

KITV news out of Honolulu reveals the first extended look at the set on Waikiki Beach (see the video above), revealing a whole lot of impressive damage. The filmmakers have promised a clear departure from the campy, much-maligned 1998 reboot attempt from White House Down director Roland Emmerich. The video offers zero information in the way of plot details, of course, but it’s nice to see an appropriate location being utilized.

Comic Book Movie has also posted a series of set photos, along with a couple of Vine videos which showcase the epic destruction of what we can only presume is the aftermath of a giant, prehistoric lizard rampage. There are also several images of the various cast members, along with a couple of co-star Elizabeth Olsen.




Several images in particular stand out from the rest: two of them appear to be a makeshift series of shelters, with yellow hazard tape surrounding one of them, reading “HOT ZONE NO ENTRY” (while much of the set is cordoned off by yellow tape to prevent gawking, this one might be different – or it might not). These shelters could be temporary a temporary living zone for displaced survivors or some kind of village of a native population.

Godzilla 1954 Godzilla Viral Marketing Begins: New Website, Set Video & Images

One other image is worth noting among the rubble: an atom bomb atop a scaffolding. It’s not clear what this image means or what its place is within the plot – could it be an allusion to the classic plot of the original? A flashback of some kind? We’ll have to wait and see.

Finally, what to make of the viral Tumblr site Godzilla Encounter? The countdown to the movie’s release next year begins with a series of fictional news stories about mysterious happenings in the Pacific Ocean. One story tracks some ominous rumblings off the coast of San Diego, and another is even more frightening – a Japanese vessel goes missing after a near collision with a “black iceberg,” with the ship’s captain transmitting one final report: “The iceberg… it saw us.” Also, pay attention to the headlines of the encounters, as one letter each is printed in red, and may add up to a hidden message when enough reports have been posted.

With Pacific Rim underwhelming a bit at the box office this weekend, can we expect Gareth Edwards’ approach to the granddaddy of all monster movies to be more successful? Time will tell, but keep your eyes on the waves.


Godzilla will be featured at Legendary’s 2013 Comic-Con panel. It roars into theaters May 16th, 2014.

Source: CBM

Follow Anthony Vieira on Twitter @malaclyptic
TAGS: Godzilla
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  1. Maybe this godzilla came from that portal in the pacific rim, Crossover! Lol. Just kidding but that would be awesome.

    • A year ago I thought the same thing. Like Godzilla would have been the Boss.
      Then, I imagine the haters army invading the internet.

    • As soon as the were yelling, “Here comes the very 1st Category 5 Kaiju!” in Pacific Rim, I got all excited thinking it would be Godzilla! But nah, he’s in a category over 9,000!

      • You know, I thought I heard Godzilla’s roar during the opening montage of news clips at the very start of Pacific Rim.

  2. Don’t really see the point unless Bryan Cranston gets injected with honey I blew up the baby juice and fights Godzilla hand to hand, now that’s a Vs I want to see!

  3. I liked the 1998 film it was better than japanese version and i bet it will be better than this new version it was fun and entertaining

    • Trollololol.

    • Not only are you a troll, but you are now a target for every Godzilla fan on the planet. Take that droll elsewhere.

    • I got this.

      You think that crapfest of a movie was good? Well, I guess it got you out of the house so your “Uncle” and your mommy could play bouncy castle.

      • Nice, so someone has a differing opinion and you call him a troll then proceed to troll.

        Good going? Your parents would be proud. All of you.

        Coincidentally, I also liked elements of the 98 movie, I just wish they didn’t throw in the stupid romantic subplot or have contrived lines of dialog that have you scratching your head and wondering who approved that script.

        Jean Reno and the Godzilla design were the best things about that movie though.

        • I agree. The designs for the 98 version had potential but they included some other “stuff” in the movie that made if worse than it should have been.

  4. not thrilled about hawaii as a location, has cheesy vibes imo

    • I don’t know, the story takes place in Japan. So it’s possible, they’re doing one of the islands in the South Pacific? *shrugs*

      Jurassic Park 1 and 2 were filmed in Hawaii.

  5. I hope this new one is better than Ferris Bueler vs. Godzilla.

  6. I just watched Monsters earlier today, and it was a very good film. A kind of District 9 meets Cloverfield, which focuses on 2 captivating human characters. I would recommend it, and it makes me even more pumped for Godzilla.

    • +1

      I thought Monsters was an awesome movie, it felt real and I was happy they didn’t over do the actual monsters, it kept it much more intense whenever they did show up.

      Really pumped for this movie, writers, director and actors (Bryan Cranston booya!) are all awesome so I’m definitely going to check this out.

      I enjoyed the 98 version, watched it countless times because it was so entertaining. But I find this will be the real deal.

  7. Why are they making this? Cuz I’m sure as hell not going to watch it..

    • I think they are banking on more people than just you watching it :)

    • Then dont watch it, and dont comment telling us that you’re not gonna watch it, because we don’t care.

    • They’re making it because I asked them too because I’m sure as hell WILL be going to watch it.

      Didn’t you know that the movie business, operates around the opinions of single individuals….

    • LOL

  8. the 3 articles up on the Godzilla encounter website, have the letters s, e, i and r highlighted in red, while im sure there will be more to come, since the movie doesn’t come out till next year, these first letters form the word rise, it’s obvious they are coming up with a saying for this movie, rise something, anyone care to guess

    • The Dark Iceberg Rises?

      • Sam Witwicky rises LOL

  9. Godzilla 2000 was amazing!

    We’ll see how the re-boot goes ;)

  10. @ezra

    Agree completely 100%!

    Monsters was a surprise and mostly over-looked and under appreciated.

    A very good indie Scifi/horror film, especially when you consider the 500K budget! ;)

    Highly Recommended


  11. better hope Grown Ups 3 isn’t opening at the same time… damn, people are stupid. good luck Godzilla

  12. Just go see Pacific Rim. In Imax 3D if you can. Knifehead is awesome. And the Hong Kong fight is groundbreaking. First movie I’ve seen worthy of Imax $. Now where is my G-damn shoe!?

  13. “Now where is my G-damn shoe!?”


  14. {Picture of Godzilla eating train}
    Conductor to Engineer: “Hey, YOU ask him for his ticket, Choo-Choo Charlie! I’m outta here!”

    • Which would you rather be a guy on top of the building on fire or a guy standing near the window of the building those train cars are heading for? ;)

  15. I would like to see Godzilla fight the Kaiju.

  16. I wonder if he’ll look like a more realistic scary as hell updated version of the original or more like the big iguana. Hopefully the latter.

    • don’t you mean former…. or do you actually want another gecko running around

      • I never saw a problem with the 98 design. I think people use the horrible plot as a reason to hate the overall movie and creature design when there was nothing wrong with that whatsoever.

        Oh well, kids eh?

        • Don’t hate the moive, quite enjoy it when it’s on the box, only issue I have with it is that it’s called Godzilla, cause Godzilla it aint.

          Call it “Atomic Beast” or “Monster from Manilla” or “Cloverfield”. Call the movie whatever you want and it’s a half decent Kaiju film but what you don’t do is call it Godzilla

          There are certain things in this world that can’t (or shouldn’t) be re-imagined

          Han Shoots FIRST (are you listening George, thank god you only wrote Indy otherwise that would of been changed in digital special ed.)

          NCC1701 is a Constitution Class Starship, 2 nacelles and circular dish

          Back to StarWars, the Millenium Falcon is a YT-1300 freighter, complete with twin prow prongs and side cockpit.

          Bumblebee is a ’60′s Volkswagon Beetle

          KITT is a black Trans-Am

          The TARDIS is a Blue Police Box

          Godzilla walks up right, has overlarge back spines, is totally badass and with the exception of a possible homing instinct (thank you Return of Godzilla) doesn’t display any usual animal traits and is more a force of nature like a hurricane or tsunami and doesn’t go into hiding.

          Am I being a bit silly, maybe. Do i conceed that time moves on and with that you’ll get a re-imagining, of course i do, don’t mean that i have to like it or agree with it.

          Nowt wrong with Emmerich’s 98 film apart from the title and the use of the G-words in the script.

      • Yeah, former. Had a brain fart there.

    • The world is laughing at you right now, Corey.

    • One of the better Identifying themes for sure.

  17. Meh i dont care about this movie until they reveal what Godzilla actually looks like and how he moves etc. then I’ll either start loving this reboot or completelly forget it’s even being made.

    • It won’t matter because it will open at the same time Grown Ups 3 comes out and it will lose to GU3 LOL

      • Bahaha damn good point lol

  18. The tone and atmosphere of those “Encounters” sound amazing. Mysterious, unsettling, etc.

    Gets me really excited for this movie

  19. Nerds! Godzilla was crap until the 98 version came out. Michael bay should direct this instead he is awesome. Personally i thought all 3 transformers movies were oscar worthy. Best performances ever.

    • I would have given an oscar for “creative camera angles” when at the start the camera is following witwicky’s gf up the stairs from behind. Dear god, pure genius.

      • Hmmm, not sure if Jack is being deliberatly obtuse to get a reaction or truely believes that statement. I hear sarcasm in the writing style.

        As for Megan, Bay was just getting his mid-life crisis out the way.

  20. The red letters spell out Serizawa.