‘G.I. Joe: Retaliation’ TV Spot: Roadblock Explains The Tao of Joe

Published 3 years ago by

gi joe retaliation roadblock tv spot G.I. Joe: Retaliation TV Spot: Roadblock Explains The Tao of Joe

One of the major selling points for this summer’s G.I. Joe: Retaliation is how director Jon Chu has found a way to organically “clean house” and recruit plenty of fresh blood for the second installment in the live-action Joe franchise. That includes Dwayne “(Still) The Rock” Johnson taking over leading man duties by sliding into the role of (as the actor puts it) the “BAMF” that is Roadblock.

Johnson, as Roadblock, recited “the proverb of Jay-Z” amidst footage of his Joe team duking it out with Cobra Commander’s forces in the Retaliation Super Bowl TV trailer. Today, we have another television spot for the sequel, which likewise features Roadblock waxing philosophical in between bouts of kicking butt and taking names.

Besides the aforementioned bits with Roadblock, there’s not much in the way of new material in this second Retaliation TV spot. Of course, that shouldn’t be a problem for those who have yet to tire of the same shots showing Lady Jaye (Adrianne Palicki) swirling about in a slinky red dress, ninjas slashing at one another while swinging cliffside, and THE original Joe Colton (Bruce Willis) taking out baddies with some serious firepower.

Check out the new TV spot for G.I. Joe: Retaliation below:

Head over to Entertainment Weekly for the HD Version


Chu looks to deliver a G.I. Joe movie that captures the spirit of a Saturday morning cartoon without going overboard with the cheese factor like 2009′s The Rise of Cobra (arguably) did. It helps that the set pieces and action sequences in Retaliation are more reliant on practical effects than just CGI, while the film’s cast – as a whole – boasts more in the way of bonafide action stars than its predecessor.

There’ve only been brief glimpses of Retaliation‘s redesigned version of Cobra Commander in the movie’s marketing, but Chu has indicated that he is intentionally striving to keep the iconic Joe villain under wraps as much as possible. Here’s hoping the payoff proves worth all that buildup.

G.I. Joe: Retaliation arrives in theaters around the U.S. on June 29th, 2012.

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  1. definitely glad to see him on board. He is a genuine likable actor…cant say the same abt Channing Tatum…

    • Same here.

  2. It is hard to take a man seriously with the name Channing Tatum.
    His name sounds like a specialty of the house on a Chinese menu.

    • Lol!

  3. i liked the first GI Joe, BUT that doesnt mean im not stoked about this new one!! Looks miles above the original! And it better be just that because shortly after it gets release Spiderman hits theaters so there could be one heck of a battle

  4. I kinda liked the first one despite it’s many faults, but this one looks miles better! I am gonna miss Sienna Miller as The Baroness though. :(

    On the bright side we have a more faithful looking Cobra Commander, more Snake Eyes and lots of ninjas!!!!! :)

    • You’re not the only one,alot of fans will miss The Baroness including yours truly.

  5. I hope that we get to see characters like spirit or shipwreck in some form or another,but furthermore,I hope that this story is better & more fleshed out. Although I liked the first one,there were certain elements that felt way over the top. From what i’ve seen of this one so far from the trailers,it’s looking pretty good,I just hope the movie overall is as good (fingers crossed).

  6. and here is a look at the new movie poster:

    • Snake Eyes… epic as always :)

      • Snake eyes is possibly even cooler than Boba Fett! Super-cool poster.

  7. Honestly, I’m hoping they’ll open with the Joes breaking into a facility or something and then when the scenes ends, you hear Roadblock yell, “Yo Joe!” and the theme song kicks in “He’ll fight for freedom wherever there’s trouble. GI Joe is there!” I would wet myself.