One of the major selling points for this summer’s G.I. Joe: Retaliation is how director Jon Chu has found a way to organically “clean house” and recruit plenty of fresh blood for the second installment in the live-action Joe franchise. That includes Dwayne “(Still) The Rock” Johnson taking over leading man duties by sliding into the role of (as the actor puts it) the “BAMF” that is Roadblock.

Johnson, as Roadblock, recited “the proverb of Jay-Z” amidst footage of his Joe team duking it out with Cobra Commander’s forces in the Retaliation Super Bowl TV trailer. Today, we have another television spot for the sequel, which likewise features Roadblock waxing philosophical in between bouts of kicking butt and taking names.

Besides the aforementioned bits with Roadblock, there’s not much in the way of new material in this second Retaliation TV spot. Of course, that shouldn’t be a problem for those who have yet to tire of the same shots showing Lady Jaye (Adrianne Palicki) swirling about in a slinky red dress, ninjas slashing at one another while swinging cliffside, and THE original Joe Colton (Bruce Willis) taking out baddies with some serious firepower.

Check out the new TV spot for G.I. Joe: Retaliation below:

Head over to Entertainment Weekly for the HD Version

Chu looks to deliver a G.I. Joe movie that captures the spirit of a Saturday morning cartoon without going overboard with the cheese factor like 2009’s The Rise of Cobra (arguably) did. It helps that the set pieces and action sequences in Retaliation are more reliant on practical effects than just CGI, while the film’s cast – as a whole – boasts more in the way of bonafide action stars than its predecessor.

There’ve only been brief glimpses of Retaliation‘s redesigned version of Cobra Commander in the movie’s marketing, but Chu has indicated that he is intentionally striving to keep the iconic Joe villain under wraps as much as possible. Here’s hoping the payoff proves worth all that buildup.

G.I. Joe: Retaliation arrives in theaters around the U.S. on June 29th, 2012.