‘G.I. Joe: Retaliation’: The Real Reason for the Delay

Published 2 years ago by

GI Joe Retaliation delayed 570x310  ‘G.I. Joe: Retaliation: The Real Reason for the Delay

Last week Paramount Pictures announced that it was delaying the release of G.I. Joe: Retaliation. The action sequel was shifted from its June 29, 2012 launch to March 29, 2013 because the studio wanted to ‘spend extra time converting the film into 3D’. The reason given for the 3D conversion was that the lucrative ticket price could maximise foreign box office revenue and make the film more profitable.

It seemed odd that a studio would pull such a big film just five weeks before it was set to open, and then wait another nine months before it hit screens. Well, not surprisingly the 3D conversion isn’t the real reason for G.I. Joe: Retaliation‘s delay. Not by a long shot. Scroll down for the real story.

WARNING: SPOILERS FOR (THE OLD VERSION OF) G.I. JOE 2!

Deadline is reporting that G.I. Joe: Retaliation received scores in test screenings that ranged from “mediocre to bad”, and that the one shining light for the film was the relationship between Channing Tatum and Dwayne Johnson. There was just one tiny problem: Tatum’s character was killed off in the opening minutes of the film. The decision was made to delay the release, arrange a week of reshoots expanding Tatum’s role, and then convert the film into 3D.

Apparently, Paramount didn’t see Channing Tatum as a viable star for the sequel to their 2009 film – hence the reason that Retaliation is toplined by Dwayne Johnson and Bruce Willis. However, Tatum is now a box office draw following the one-two hit combo of The Vow and 21 Jump Street. That Tatum’s role in Retaliation will be expanded must be good news for his fans and his agent, who must have been able to negotiate a steep fee for the actor’s return.

This line of reasoning still equates the release delay to the cash-grab attempt so many fans saw it as. Hasbro (the toy company that owns G.I. Joe) already suffered the U.S. box office failure of Battleship, and G.I. Joe 2 would’ve been quickly overshadowed by The Amazing Spider-Man (which comes out a week after G.I. Joe 2‘s original release date). With this delay, the studio and toy company are clearly doing everything they can to secure some kind of profits from this venture.

Channing Tatum as Duke  ‘G.I. Joe: Retaliation: The Real Reason for the Delay

Deadline writes that G.I. Joe: Retaliation’s director Jon M. Chu was ‘shellshocked’ by the news of the release date move (and presumably the reshoots), so it looks like he wasn’t part of the decision making process to change the film at this late stage. Paramount states the added cost of the new work to Joe will be $5 million, and that the budget of the film ‘should stay under $130 million’. This is something of a naive figure, when you take into account how much it must have cost to regroup the production for a week’s filming – and that a decent 3D conversion costs around $10-15 million. On top of this you have the added expense of creating a new marketing campaign for the film, and figuring out what needs to be done with the merchandise for a film that was scheduled to hit screens in the coming weeks.

This trouble for G.I. Joe: Retaliation has a similar parallel to the rumors in 2009 that stated G.I. Joe: The Rise of Cobra director Stephen Sommers was fired from post-production by Paramount after test screenings for that film resulted in the lowest scores in the studio’s history. Those rumors were shot down (but weren’t completely eradicated, given the film’s lukewarm reception); however, things look a lot worse for G.I. Joe: Retaliation.

G.I. Joe: Retaliation will be released on March 29th, 2013. Hopefully.

Source: Deadline

TAGS: gi joe, gi joe 2

184 Comments

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  1. i hate to break it to everyone but duke isnt coming back. when the 3 of them got out of the well you see the roc stand over dukes dead body and pull his dog tag off. and then later shows bruce willis the bag of dog tags they pulled off the entire team at the sand spot proving everyone there was more then dead they were deader then dead and not coming back to life.

    • Hi but u don’t know tht he was dead for sure they can always recreate a diffrent storyline in saying tht duke secretly survived but was being healed and treated in like the pentagon after zartan was killed off

      • yah i guess anything is possible, but you know hollywood, instead of listening to fans they always have some idiot who had one success in his life who thinks he knows it all and wont bring him back, just like the idiot who thought killing him was a great idea. hopefully with the horrible sales someone fired and canned the guy who made the dumb decisions

  2. Drain-the-bathtub “the Rock” is a crappy actor and couldn’t act his way out of a paper back if it were cut down the middle and laid out flat. Bruce couldn’t give him directions off the bag, either.

    The ONLY saving grace for this movie was the actor they got to play Channing-Tatum-lite, DJ Cotrona.

    • At least I don’t have to watch a lot of Channing Tatum. That guy’s acting even worst ..

  3. I am an Indian and huge fan of ROCK, About Movie : Unbelievable stunts,every thing explodes, totally action packed 2 hours of pure violence. But needed some more refinement as first part. The new technology like that “fly” bombs. They were a serious delight for the action watching eyes.A very good action movie after a very long time. But “first part is always the best” is the law i will apply to this one. Acting was superb by Dwayne and the all and all starcast did a very fine job. pls visit sociosquare for digital media services India

  4. I am an Indian and huge fan of ROCK, About Movie : Unbelievable stunts,every thing explodes, totally action packed 2 hours of pure violence. But needed some more refinement as first part. The new technology like that “fly” bombs. They were a serious delight for the action watching eyes.A very good action movie after a very long time. But “first part is always the best” is the law i will apply to this one. Acting was superb by Dwayne and the all and all starcast did a very fine job. pls visit sociosquare.com for digital media services India

  5. Unbelievable stunts,every thing explodes, totally action packed 2 hours of pure violence. But needed some more refinement as first part. The new technology like that “fly” bombs. They were a serious delight for the action watching eyes.A very good action movie after a very long time. But “first part is always the best” is the law i will apply to this one. Acting was superb by Dwayne and the all and all starcast did a very fine job. pls indian comedy show tarak mehta episodes online on dittotv.com.

  6. Good movie but lost several viewers once Duke died. Bring back Duke. You was able to bring back the white ninja without explanation so I know you can’t bring back Duke

  7. I don’t get why they’d kill off the best character in the movie. Poor decision. Like someone mentioned they brought back the white ninja guy with literally no explanation, and his death in the first movie wasn’t exactly something you come back from.

    First one was definitely better, this one is just so poorly written, it’s pathetic.

  8. If they ever make a 3rd movie there is still a possibility to bring back duke. He IS dead, but trough the lamest plot twist ever they CAN bring him back. Imagine this. In the third movie the Joes have to deal with their…..wait for it….CLONES WOOOO. And have a Duke clone that becomes good and there ya go. Lame? Yes. Will it satisfy everyone who wants duke back? Possibly. Will the movie be good? I don’t know.

  9. They messed it up when they duke died.. A Part 3 is no sense at all..

  10. The Stupidest Thing They Did Was Kill Off Duke! I Love The Rock But only Watched The Movie For Channing! I Was So Pissed Within 10Mins Of The Movie I Couldn’t Even Enjoy The Rest Of It! I Will Not Be Watching Any Future Movies Of Gijoe IfThey Don’t Bring Him Back! Channing And The Rock Had A Great Bantering Act Between The 2OfThem!!

  11. Watching GI JOE Retaliation, absolute waste of Redbox free movie. Can’t believe they killed off Duke, like others said he’s the draw and the Storm Shadow is back from the dead, MAKES NO SENSE. Talk about Studio’s hiring “action stars” to try to garner interest, would have been

  12. I watched the movies because they reminded me of the cartoon I watched when I was a kid. I don’t know if the writers or directors of this movie where aware but Duke was the Maine character of the show!!! He held all of the other characters together. Killing him off was probably the most asinine thing you could possibly do. Not only did I not want to watch the rest of the movie (I played candy crush instead) but I won’t watch any other GIJoe movies. So to the directors of the movie great job with the “big surprise twist” because no one thought you would be stupid enough to kill the franchise 10 minutes into the second movie.

    • did you see the other gi joe movie, they had marlon wayans (a african) play the character of ripcord which is a white character. That makes no sense, it would be like casting george clooney to play the role of tupac shakur lol. And im not being racist at all but its not logical when there is other black gi joe people that he could of been. there was stalker, heavy duty, the fridge, all sorts of them that were cool characters. Nothing in the joe movies make any sense at all. The comics and 80s cartoons were way better

  13. Hollywood always ffffff it up for Me just when my child hood cartoons hit the big screen they screw it up, by killings duke that’s like killing snake eyes I hope there a part three cause if shadow storm can come back duke got to be alive also were was scarlet she’s hot put her an lady jade n its on n wasent flint over duke why was he a rookie g-ijoe or I’m a just tripping didn’t flint bring in duke?

    • i thought flynt was higher rank then duke as well i thought the same thing, i guess there just doing what they want

  14. Just watched G.I. Joe: Retaliation for the first time….

    Spoiler below…

    it was good but they still killed off Duke :/

  15. i only watch this movie because of duke! bring him back to the scene please , i am not joking!

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